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I am an AI/data-driven, hands-on B2B digital demand and lead generation campaign strategy and execution leader with a passion for building world-class teams and growth engines from the ground up. With extensive experience in campaign planning, implementation, analytics tracking, and audience engagement, I excel in driving profitable marketing-sourced revenue growth through creative thinking and data-driven strategies. Over my career, I have successfully grown revenues, reduced costs, and increased customer acquisitions across various industries including technology, healthcare, aerospace, and manufacturing. I pride myself on implementing multi-channel demand generation, ABM, and marketing automation strategies that build repeatable pipelines of high-quality leads with a focus on efficient CAC and high LTV.…I am an AI/data-driven, hands-on B2B digital demand and lead generation campaign strategy and execution leader with a passion for building world-class teams and growth engines from the ground up. With extensive experience in campaign planning, implementation, analytics tracking, and audience engagement, I excel in driving profitable marketing-sourced revenue growth through creative thinking and data-driven strategies. Over my career, I have successfully grown revenues, reduced costs, and increased customer acquisitions across various industries including technology, healthcare, aerospace, and manufacturing. I pride myself on implementing multi-channel demand generation, ABM, and marketing automation strategies that build repeatable pipelines of high-quality leads with a focus on efficient CAC and high LTV.

user985928

Marketing Strategist, Brand Strategist, Marketing Automation Specialist, +2

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I am an AI/data-driven, hands-on B2B digital demand and lead generation campaign strategy and execution leader with a passion for building world-class teams and growth engines from the ground up. With extensive experience in campaign planning, implementation, analytics tracking, and audience engagement, I excel in driving profitable marketing-sourced revenue growth through creative thinking and data-driven strategies. Over my career, I have successfully grown revenues, reduced costs, and increased customer acquisitions across various industries including technology, healthcare, aerospace, and manufacturing. I pride myself on implementing multi-channel demand generation, ABM, and marketing automation strategies that build repeatable pipelines of high-quality leads with a focus on efficient CAC and high LTV.…I am an AI/data-driven, hands-on B2B digital demand and lead generation campaign strategy and execution leader with a passion for building world-class teams and growth engines from the ground up. With extensive experience in campaign planning, implementation, analytics tracking, and audience engagement, I excel in driving profitable marketing-sourced revenue growth through creative thinking and data-driven strategies. Over my career, I have successfully grown revenues, reduced costs, and increased customer acquisitions across various industries including technology, healthcare, aerospace, and manufacturing. I pride myself on implementing multi-channel demand generation, ABM, and marketing automation strategies that build repeatable pipelines of high-quality leads with a focus on efficient CAC and high LTV.

Available to hire

I am an AI/data-driven, hands-on B2B digital demand and lead generation campaign strategy and execution leader with a passion for building world-class teams and growth engines from the ground up. With extensive experience in campaign planning, implementation, analytics tracking, and audience engagement, I excel in driving profitable marketing-sourced revenue growth through creative thinking and data-driven strategies.

Over my career, I have successfully grown revenues, reduced costs, and increased customer acquisitions across various industries including technology, healthcare, aerospace, and manufacturing. I pride myself on implementing multi-channel demand generation, ABM, and marketing automation strategies that build repeatable pipelines of high-quality leads with a focus on efficient CAC and high LTV.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Principal Marketing Consultant at EJM Marketing & Communications

January 1, 2016 - Present

Served as Contract/Fractional CMO/VP and In-House VP/Director for various clients including AccuSourceHR, SelectBlinds, and Support.com. Created and executed digital marketing, demand generation, affiliate marketing, product marketing, and ABM strategies. Led teams including SDRs, delivering significant pipeline and revenue growth, and optimized customer acquisition costs.

Director, Product/Field Marketing at SkyTouch Technology

December 31, 2017 - July 29, 2025

Developed and executed Demand Gen/ABM strategy and product marketing plans targeting Hotel Investment and Hotel Management groups, increasing new customer acquisition by 50%, ARR by 25%, and decreasing CAC by 15%. Managed a team including SDRs.

President at Execute To Win

December 31, 2015 - July 29, 2025

Founded and grew a B2B SaaS start-up focused on EdTech and professional services. Created and executed full-funnel Demand Gen and ABM growth strategies, increasing second year ARR by 25.5% and bottom line by 30%.

VP Marketing at Able Engineering & Component Services

December 31, 2015 - July 29, 2025

Developed and implemented Demand Gen/ABM strategy and SDR marketing plans, growing Enterprise/B2B/B2G revenue from $23M to $70M and enabling an owner's exit strategy.

Director Marketing & Communications at Honeywell Aerospace

December 31, 2009 - July 29, 2025

Led marketing and communications for a $13 billion global aerospace OEM. Managed 30 marketing managers and a 7-figure budget across 200 trade shows/events yearly. Created and executed demand gen and pursuit campaigns, growing sales by $800M in under five years and supported M&A activities.

President & CEO at The Creative Image Group

December 31, 2004 - July 29, 2025

Founded and grew a top-ten SF Bay Area B2B and Consumer Marketing & Digital Media agency. Created and executed end-to-end demand gen growth strategies for startups and enterprise clients including Silicon Valley’s prominent tech companies.