I am an analytical and detail-oriented Data Analyst with a strong background in digital analytics and financial data management. I have experience implementing marketing tags such as GA4, Meta, and TikTok Pixel, and building insightful dashboards in Looker Studio with BigQuery and SQL. I enjoy collaborating with cross-functional teams to transform complex data into actionable insights that drive business decisions and process improvements. Throughout my career, I have worked extensively with structured investment product data, optimized data collection using RegEx, and automated reporting processes. I am passionate about using data to support marketing and investment strategies, and I am always eager to learn new tools and techniques to enhance data accuracy and reporting efficiency.

MICHAEL HIDAYAT

I am an analytical and detail-oriented Data Analyst with a strong background in digital analytics and financial data management. I have experience implementing marketing tags such as GA4, Meta, and TikTok Pixel, and building insightful dashboards in Looker Studio with BigQuery and SQL. I enjoy collaborating with cross-functional teams to transform complex data into actionable insights that drive business decisions and process improvements. Throughout my career, I have worked extensively with structured investment product data, optimized data collection using RegEx, and automated reporting processes. I am passionate about using data to support marketing and investment strategies, and I am always eager to learn new tools and techniques to enhance data accuracy and reporting efficiency.

Available to hire

I am an analytical and detail-oriented Data Analyst with a strong background in digital analytics and financial data management. I have experience implementing marketing tags such as GA4, Meta, and TikTok Pixel, and building insightful dashboards in Looker Studio with BigQuery and SQL. I enjoy collaborating with cross-functional teams to transform complex data into actionable insights that drive business decisions and process improvements.

Throughout my career, I have worked extensively with structured investment product data, optimized data collection using RegEx, and automated reporting processes. I am passionate about using data to support marketing and investment strategies, and I am always eager to learn new tools and techniques to enhance data accuracy and reporting efficiency.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Indonesian
Fluent

Work Experience

Lead data analyst at WallStreetDocs Ltd
July 31, 2025 - July 30, 2025
Collaborated with cross-functional teams to define data needs and improve Structured Investment Products coverage. Maintained and enhanced database structures for efficient management of structured products reference data. Extracted, cleaned, and preprocessed large datasets using SQL and pattern matching (e.g., RegEx). Ensured data accuracy through rigorous validation, quality checks, and documentation of processes. Developed and implemented data capture strategies to automate and streamline key data extraction.
Data analyst supervisor at PT. Data Arts Xperience (Indomobil Group and Hakuhodo’s joint venture)
April 30, 2024 - July 30, 2025
Led data analytics and marketing tag implementation projects, including GA4, FB Pixel, TikTok Pixel, and Google Ads via Google Tag Manager, improving tracking accuracy and conversion insights. Developed dashboards and automated reporting using Google Looker Studio, BigQuery, SQL, and spreadsheets—reducing report generation time by up to 80%. Provided actionable insights to clients (e.g., Indofood, Nissan, Mitutoyo, Citroën) using GA4, CDP 365, Microsoft Clarity, Ads Manager, and CRM data to optimize campaigns and user engagement. Guided teams and clients through GA4 migration, dashboard development, email data cleansing (Python), and tag templating (HTML) across international teams. Recognized for strong leadership and communication skills, ensuring seamless collaboration between technical and non-technical stakeholders.

Education

Master of Science at Bandung Institute of Technology (ITB)
January 1, 2019 - June 30, 2020
Bachelor of Science at Parahyangan Catholic University (UNPAR)
August 1, 2013 - August 31, 2017

Qualifications

SQL Introduction and Intermediate
February 1, 2023 - February 28, 2023
Google Analytics 4
December 1, 2022 - December 31, 2022
Google Ads Display
December 1, 2022 - December 31, 2022
Google Tag Manager
December 1, 2022 - December 31, 2022
Google Data (Looker) Studio
December 1, 2022 - December 31, 2022
TOEFL iBT
August 1, 2018 - August 31, 2018

Industry Experience

Financial Services, Consumer Goods, Professional Services, Media & Entertainment

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

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