Available to hire
Hi! I’m Esteban Palacio, an industrial designer with over 8 years of experience focused on furniture design, interior design, branding, digital marketing, and advertising. I enjoy creating unique brand experiences and bringing ideas to life with 3D modeling and rendering, especially for the furniture and fixed carpentry sector.
I’m passionate about integrating emerging technologies and AI tools into creative workflows to optimize resources and enhance visual and commercial impact. I also have strong experience leading design and production teams, making sure projects run smoothly and efficiently.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Director de Mercadeo at Designio
December 31, 2016 - July 30, 2025Implemented brand positioning strategies and developed new products. Designed brand experiences aligned with market trends. Developed key commercial alliances and optimized supplier management. Led the implementation of visual identity and branding strategies.
Productor Publicitario at Cortaláser
December 31, 2018 - July 30, 2025Coordinated the design, production, and post-sale support of large-format advertising materials. Worked with brands such as Mall Plaza Bella, Honda, Inducascos, Tiendas D1, and Renault. Directed social media management and digital content design to strengthen brand presence. Supervised design and advertising production teams, ensuring deadlines and quality standards were met.
Director Estratégico at Stark Projects
December 31, 2023 - July 30, 2025Led design consulting for commercial spaces including 3D modeling, rendering, and post-sale support. Designed and coordinated stands for events such as Feria de Dos Ruedas, Colombiamoda, and Expobelleza. Managed brand experiences for clients like Suzuki, Roche, and Skin Lab. Supervised planning and execution of large-format advertising projects ensuring strategic alignment. Managed budgets and suppliers to optimize costs and ensure quality in advertising production and commercial furniture. Developed branding strategies and corporate identity design for various brands.
Coordinador de Diseño at Jimmy Graphics
December 31, 2023 - July 30, 2025Led the design team responsible for vehicle customization, focusing on high-displacement motorcycles and Enduro competitions. Managed the graphic intervention of the Team Yamaha Enduro motorcycles. Developed strategic relationships with brand ambassadors in the sector. Implemented visual identity strategies in vehicle customization projects.
Analista de Marketing y Publicidad at Equipos y Laboratorio de Colombia
January 31, 2024 - July 30, 2025Designed and implemented advertising strategies focused on digital marketing. Designed stands and brand experiences for scientific events, achieving a 40% increase in brand recognition. Implemented LinkedIn strategies that doubled the follower base and expanded professional reach. Created visual identity and brand design for scientific events.
Diseñador y Estratega de Marca at LaFab
March 31, 2025 - July 30, 2025Led a full rebranding, developing the corporate brand manual and digital marketing strategy. Created graphic and audiovisual content as well as layout and aesthetic concept for the website. Designed catalogs and optimized product image to increase commercial impact. Developed interior design projects, furniture research and design (sofas, armchairs, dining tables, beds). Managed social media including content creation and scheduling. Conducted photography and video documentation, 3D product modeling, creation of renders and production plans. Followed up on interior design projects ensuring aesthetic and functional coherence of designed spaces.
Education
Diseñador Industrial at Universidad de San Buenaventura
January 1, 2016 - December 31, 2016Qualifications
Diplomado en Estrategias de Marketing Digital
January 1, 2023 - December 31, 2024Diplomado en Fotografía
January 1, 2023 - December 31, 2023Industry Experience
Retail, Manufacturing, Professional Services, Media & Entertainment, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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