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I am a digital marketing specialist with extensive experience in organic marketing, SEO, and content development, primarily within the financial services and blockchain sectors. Over the years, I've successfully increased channel traffic and organic visibility for leading platforms, leveraging analytics and market research to inform growth strategies. I enjoy collaborating across teams to optimize overall marketing performance and enhance user engagement. I am passionate about using data-driven insights to refine marketing campaigns and create engaging content that drives lead generation. Outside work, I have a keen interest in guitar, basketball, and West Coast Swing dancing, which bring creativity and energy into my professional approach.…I am a digital marketing specialist with extensive experience in organic marketing, SEO, and content development, primarily within the financial services and blockchain sectors. Over the years, I've successfully increased channel traffic and organic visibility for leading platforms, leveraging analytics and market research to inform growth strategies. I enjoy collaborating across teams to optimize overall marketing performance and enhance user engagement. I am passionate about using data-driven insights to refine marketing campaigns and create engaging content that drives lead generation. Outside work, I have a keen interest in guitar, basketball, and West Coast Swing dancing, which bring creativity and energy into my professional approach.

Felicia Lim

SEO Expert, Digital Marketer, Content Creator, +2

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I am a digital marketing specialist with extensive experience in organic marketing, SEO, and content development, primarily within the financial services and blockchain sectors. Over the years, I've successfully increased channel traffic and organic visibility for leading platforms, leveraging analytics and market research to inform growth strategies. I enjoy collaborating across teams to optimize overall marketing performance and enhance user engagement. I am passionate about using data-driven insights to refine marketing campaigns and create engaging content that drives lead generation. Outside work, I have a keen interest in guitar, basketball, and West Coast Swing dancing, which bring creativity and energy into my professional approach.…I am a digital marketing specialist with extensive experience in organic marketing, SEO, and content development, primarily within the financial services and blockchain sectors. Over the years, I've successfully increased channel traffic and organic visibility for leading platforms, leveraging analytics and market research to inform growth strategies. I enjoy collaborating across teams to optimize overall marketing performance and enhance user engagement. I am passionate about using data-driven insights to refine marketing campaigns and create engaging content that drives lead generation. Outside work, I have a keen interest in guitar, basketball, and West Coast Swing dancing, which bring creativity and energy into my professional approach.

Available to hire

I am a digital marketing specialist with extensive experience in organic marketing, SEO, and content development, primarily within the financial services and blockchain sectors. Over the years, I’ve successfully increased channel traffic and organic visibility for leading platforms, leveraging analytics and market research to inform growth strategies. I enjoy collaborating across teams to optimize overall marketing performance and enhance user engagement.

I am passionate about using data-driven insights to refine marketing campaigns and create engaging content that drives lead generation. Outside work, I have a keen interest in guitar, basketball, and West Coast Swing dancing, which bring creativity and energy into my professional approach.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Senior Organic Marketing Specialist at MoneySmart

February 29, 2024 - August 8, 2025

Led organic marketing efforts for MoneySmart, a leading financial product aggregator platform in Singapore and Hong Kong, with 1.5 million average monthly users. Increased channel traffic by 3 times through website optimization techniques including meta tag testing, schema markup, and content optimization for credit cards and loans. Successfully boosted organic visibility of newly launched channels (crypto, online brokerage, and general insurance), achieving Top 7 rankings for over 10 high-competition keywords, which resulted in a 68% surge in organic traffic. Collaborated closely with Paid Media teams to align keyword bidding and organic strategies, maximizing overall search performance. Conducted competitor analysis and market research to identify growth opportunities such as broadband and crypto markets. Facilitated content creation for social media and blog platforms, increasing platform engagement by 30% and lead generation by 14%. Achieved 3rd place in a company-wide hackathon fo

Digital Marketing and Content Development Intern at Data VLT

July 31, 2020 - August 8, 2025

Implemented marketing plans leveraging direct marketing and social media channels to support the launch of Data VLT's proprietary app 'k'nectary'. Increased website traffic by 15% in 3 months by utilizing Facebook and Google Analytics to identify key consumer behavior drivers and inform marketing decisions, segmentation, and campaign effectiveness related to the app launch. Created creative assets and content marketing posts for Data VLT’s and k’nectary’s social media platforms.