Felicia Lim

Led organic marketing efforts for MoneySmart, a leading financial product aggregator platform in Singapore and Hong Kong, with 1.5 million average monthly users. Increased channel traffic by 3 times through website optimization techniques including meta tag testing, schema markup, and content optimization for credit cards and loans. Successfully boosted organic visibility of newly launched channels (crypto, online brokerage, and general insurance), achieving Top 7 rankings for over 10 high-competition keywords, which resulted in a 68% surge in organic traffic. Collaborated closely with Paid Media teams to align keyword bidding and organic strategies, maximizing overall search performance. Conducted competitor analysis and market research to identify growth opportunities such as broadband and crypto markets. Facilitated content creation for social media and blog platforms, increasing platform engagement by 30% and lead generation by 14%. Achieved 3rd place in a company-wide hackathon fo

Implemented marketing plans leveraging direct marketing and social media channels to support the launch of Data VLT's proprietary app 'k'nectary'. Increased website traffic by 15% in 3 months by utilizing Facebook and Google Analytics to identify key consumer behavior drivers and inform marketing decisions, segmentation, and campaign effectiveness related to the app launch. Created creative assets and content marketing posts for Data VLT’s and k’nectary’s social media platforms.