Hi! I'm Gordon Okumu Opiyo, a passionate and innovative Digital Marketing Specialist with 4 years of experience crafting and optimizing campaigns that drive brand growth and customer engagement. I love using data-driven strategies to help brands grow and exceed their goals, especially through SEO, SEM, social media, and content marketing. I thrive in fast-paced environments and enjoy leading cross-functional teams to solve digital challenges creatively. My goal is always to deliver exceptional ROI through customer-centric and effective marketing solutions.

Gordon Okumu Opiyo

Hi! I'm Gordon Okumu Opiyo, a passionate and innovative Digital Marketing Specialist with 4 years of experience crafting and optimizing campaigns that drive brand growth and customer engagement. I love using data-driven strategies to help brands grow and exceed their goals, especially through SEO, SEM, social media, and content marketing. I thrive in fast-paced environments and enjoy leading cross-functional teams to solve digital challenges creatively. My goal is always to deliver exceptional ROI through customer-centric and effective marketing solutions.

Available to hire

Hi! I’m Gordon Okumu Opiyo, a passionate and innovative Digital Marketing Specialist with 4 years of experience crafting and optimizing campaigns that drive brand growth and customer engagement. I love using data-driven strategies to help brands grow and exceed their goals, especially through SEO, SEM, social media, and content marketing.

I thrive in fast-paced environments and enjoy leading cross-functional teams to solve digital challenges creatively. My goal is always to deliver exceptional ROI through customer-centric and effective marketing solutions.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Digital Marketing Specialist at Spark Digital Agency
July 1, 2023 - Present
Developed and executed high-performing campaigns resulting in increased client ROI over 7 months. Managed monthly advertising budgets exceeding KSh 500,000 while optimizing CPC and CTR. Increased organic web traffic by 110% through strategic SEO and content improvements. Led social media growth strategies achieving a 4x increase in brand engagement. Created customer journey funnels that resulted in a 38% increase in lead conversion rates.
Digital Marketing Assistant at Creative Edge Solutions
June 30, 2023 - July 30, 2025
Assisted in planning, creating, and executing multi-channel campaigns. Supported on-page and off-page SEO activities for e-commerce and service brands. Conducted competitive analysis and keyword research to inform content strategies. Scheduled and monitored daily social media activities, increasing reach by 60%. Produced weekly analytics with actionable insights for clients.

Education

Bachelor's Degree at Jaramogi Oginga Odinga University
January 1, 2017 - March 31, 2021

Qualifications

Google Ads Search Certification
January 1, 2022 - December 31, 2022
Meta Certified Digital Marketing Associate
January 1, 2022 - December 31, 2022
Content Marketing Certification
January 1, 2022 - December 31, 2022
SEO Toolkit Mastery
January 1, 2022 - December 31, 2022
Email Marketing
January 1, 2022 - December 31, 2022

Industry Experience

Professional Services, Retail, Real Estate & Construction, Media & Entertainment, Software & Internet