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Hi there! I’m Francesca a visual designer who thrives on turning concepts into clear, compelling visuals. I specialise in brand identity, graphic design, and asset creation for digital and print, with a focus on accessible, user-friendly experiences across education and media sectors. I enjoy collaborating with cross-disciplinary teams to streamline workflows, elevate brand consistency, and tell engaging stories through infographics, layouts, and motion-ready assets. When I’m not crafting visuals, I love photography and exploring new creative techniques to keep bringing fresh ideas to life.…Hi there! I’m Francesca a visual designer who thrives on turning concepts into clear, compelling visuals. I specialise in brand identity, graphic design, and asset creation for digital and print, with a focus on accessible, user-friendly experiences across education and media sectors. I enjoy collaborating with cross-disciplinary teams to streamline workflows, elevate brand consistency, and tell engaging stories through infographics, layouts, and motion-ready assets. When I’m not crafting visuals, I love photography and exploring new creative techniques to keep bringing fresh ideas to life.

Francesca

Graphic Designer, Brand Designer, Photographer, +4

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Hi there! I’m Francesca a visual designer who thrives on turning concepts into clear, compelling visuals. I specialise in brand identity, graphic design, and asset creation for digital and print, with a focus on accessible, user-friendly experiences across education and media sectors. I enjoy collaborating with cross-disciplinary teams to streamline workflows, elevate brand consistency, and tell engaging stories through infographics, layouts, and motion-ready assets. When I’m not crafting visuals, I love photography and exploring new creative techniques to keep bringing fresh ideas to life.…Hi there! I’m Francesca a visual designer who thrives on turning concepts into clear, compelling visuals. I specialise in brand identity, graphic design, and asset creation for digital and print, with a focus on accessible, user-friendly experiences across education and media sectors. I enjoy collaborating with cross-disciplinary teams to streamline workflows, elevate brand consistency, and tell engaging stories through infographics, layouts, and motion-ready assets. When I’m not crafting visuals, I love photography and exploring new creative techniques to keep bringing fresh ideas to life.

Available to hire

Hi there! I’m Francesca a visual designer who thrives on turning concepts into clear, compelling visuals. I specialise in brand identity, graphic design, and asset creation for digital and print, with a focus on accessible, user-friendly experiences across education and media sectors.

I enjoy collaborating with cross-disciplinary teams to streamline workflows, elevate brand consistency, and tell engaging stories through infographics, layouts, and motion-ready assets. When I’m not crafting visuals, I love photography and exploring new creative techniques to keep bringing fresh ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Italian

Fluent

French

Intermediate

German

Beginner

Work Experience

Digital & Communications Volunteer at Zambia Orphans Aid UK (ZOA-UK)

January 1, 2025 - Present

Acting as the main creative contact for the rebranding of ZOA-UK, overseeing the visual transformation of the charity. Currently updating the brand identity to enhance recognition and engagement. Collaborating with stakeholders and partners unfamiliar with branding to communicate the importance of a modernised visual identity. Ensuring brand consistency across digital materials to improve outreach and donor engagement. Developing engaging social media content across platforms (Instagram, Facebook, X, LinkedIn) to raise awareness on issues affecting communities in Zambia. Creating blogs, infographics, and other content for the website, newsletters, and annual reports. Working independently with self-motivation and a proactive approach to problem-solving.

Media / Digital Designer at GP Strategies (formerly LEO Learning)

June 30, 2024 - July 30, 2025

Created visual assets and layout styling for e-learning course development. Applied excellent typography, vector illustration, layout, photo editing, and infographic skills while following aesthetic design principles. Used stock imagery, templates, and design libraries daily to streamline the design process and maintain branded project consistency. Created prototypes, cut-ups, and sprite sheets for developers while ensuring accessibility standards were met. Followed art direction briefs to produce visuals aligned with brand guidelines and UI/UX principles for user-friendly interfaces. Collaborated with teams across disciplines and updated them on project progress. Demonstrated attention to detail and strong time-management handling multiple project deadlines. Acted as an experienced photographer for occasional internal and external photoshoots. Maintained commercial awareness with strong spelling/grammar skills and a proactive, team-oriented mindset.

Travel Operations & Graphic Designer Assistant at Discovery Tours

February 16, 2015 - December 14, 2015

Provided sales and travel operations assistance along with general administration duties covering front and back office. Supported creation of promotional materials, maintained social media presence, and conducted research.

Photographer & Graphic Designer at Parcelgenie

May 31, 2014 - July 30, 2014

Intern product photographer responsible for shooting items for the Parcelgenie instant gift messaging app. Served as graphic designer assistant for app and social media content.