Responding to Instagram and Facebook social media contacts within 3 working days handling approximately 1.5K conversations a week. Creating and posting daily content on all social media platforms including feed posts, Instagram stories, and TikToks. Independently managing the brand's US social media by posting weekly content. Communicating with influencers to organize collaborations and gifted content, discovering new influencers to build brand relationships, monitoring user-generated content (UGC), assisting with building the brand's affiliate programme, and engaging with tagged posts and stories. Utilized software such as Sprinklr, Canva, AWIN, and YOTPO.

Media Executive at All Response Media

May 31, 2024 - July 30, 2025

Implemented and executed media campaigns, optimized offline media campaigns using data for planning recommendations, analyzed client and media owner outputs, maintained regular contact with media owners, worked with TV schedules for monthly reconciliations, liaised with clients providing campaign updates, negotiated with TV sales houses to successfully deliver campaigns, and handled media administrative tasks with tools including DDS, Ad Dynamix, Echo, and RAPS.

Content Creator (Placement) at Shoo Social Media

May 31, 2021 - July 30, 2025

Developed digital marketing skills through workshops, designed paid social media advertisements for platforms such as Twitter, Facebook, Instagram, and TikTok. Gained understanding of target audience behaviour and preferences, tailoring content and messaging to maximize engagement and reach. Responded to comments and messages ensuring brand messaging and consistency across all channels, and worked to develop a clear and compelling brand voice and style.