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As someone who’s always been active on social media and naturally curious about how ads and campaigns come to life, I’m grateful to have turned that passion into a career. My current role has given me hands-on experience and shaped my skills in strategic communications, digital marketing, and client servicing. I’ve led content strategies, managed social media platforms, and executed full-funnel marketing campaigns across a range of industries. I enjoy crafting engaging and persuasive copy, managing social media calendars, and collaborating closely with creative teams to deliver campaigns that align with brand objectives. I’m always excited to contribute to creative ideation and help clients win and retain business through tailored strategic proposals.…As someone who’s always been active on social media and naturally curious about how ads and campaigns come to life, I’m grateful to have turned that passion into a career. My current role has given me hands-on experience and shaped my skills in strategic communications, digital marketing, and client servicing. I’ve led content strategies, managed social media platforms, and executed full-funnel marketing campaigns across a range of industries. I enjoy crafting engaging and persuasive copy, managing social media calendars, and collaborating closely with creative teams to deliver campaigns that align with brand objectives. I’m always excited to contribute to creative ideation and help clients win and retain business through tailored strategic proposals.

Joanne Chu

Copywriter, Content Creator, Social Media Manager, +2

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As someone who’s always been active on social media and naturally curious about how ads and campaigns come to life, I’m grateful to have turned that passion into a career. My current role has given me hands-on experience and shaped my skills in strategic communications, digital marketing, and client servicing. I’ve led content strategies, managed social media platforms, and executed full-funnel marketing campaigns across a range of industries. I enjoy crafting engaging and persuasive copy, managing social media calendars, and collaborating closely with creative teams to deliver campaigns that align with brand objectives. I’m always excited to contribute to creative ideation and help clients win and retain business through tailored strategic proposals.…As someone who’s always been active on social media and naturally curious about how ads and campaigns come to life, I’m grateful to have turned that passion into a career. My current role has given me hands-on experience and shaped my skills in strategic communications, digital marketing, and client servicing. I’ve led content strategies, managed social media platforms, and executed full-funnel marketing campaigns across a range of industries. I enjoy crafting engaging and persuasive copy, managing social media calendars, and collaborating closely with creative teams to deliver campaigns that align with brand objectives. I’m always excited to contribute to creative ideation and help clients win and retain business through tailored strategic proposals.

Available to hire

As someone who’s always been active on social media and naturally curious about how ads and campaigns come to life, I’m grateful to have turned that passion into a career. My current role has given me hands-on experience and shaped my skills in strategic communications, digital marketing, and client servicing. I’ve led content strategies, managed social media platforms, and executed full-funnel marketing campaigns across a range of industries.

I enjoy crafting engaging and persuasive copy, managing social media calendars, and collaborating closely with creative teams to deliver campaigns that align with brand objectives. I’m always excited to contribute to creative ideation and help clients win and retain business through tailored strategic proposals.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Advanced

Malay

Advanced

Work Experience

Account Executive (Intern turn Full Time) at Actstitude Malaysia

December 31, 2022 - July 30, 2025

Assisted in planning and creating content for client social media accounts. Scheduled and managed posts across platforms to ensure consistency and timely execution. Wrote concise, engaging copy for social media and campaign materials. Gained hands-on experience supporting campaign rollouts and digital activations.

Account Executive (Full Time) at Actstitude Malaysia

January 1, 2023 - Present

Lead content strategy development and execution for multiple client brands across platforms including Facebook, Instagram, Twitter, and TikTok. Managed daily operations for social media calendars, content creation and post scheduling. Crafted engaging and persuasive copy for digital advertisements, social posts, and promotional materials. Participated in client meetings to pitch ideas, gather feedback, and maintain strong client relationships. Contributed to creative ideation for campaigns, social contests, and brand activations. Prepared strategic proposals and creative concepts tailored to client needs, helping win and retain business. Collaborated closely with internal creative and strategy teams to ensure alignment with brand objectives.