I am a specialized Community Manager with expertise in social media strategies, content marketing, and inbound marketing. With over 3 years of experience, I have successfully generated measurable results such as a 4491% reach increase and 4250% interaction growth on Instagram within just 2 weeks (May 2025). I am proficient in using tools like Meta Ads, Metricool, and Canva for strategic planning, executing digital campaigns, and metric analysis, focusing on organization, creativity, and result-oriented approaches. I implement digital strategies, plan and manage campaigns, develop brand strategies and visual identities, and create strategic content from the ground up. I excel at building and growing communities organically on Instagram and WhatsApp, coordinating project timelines and budgets, and managing internal operations and client digital service. I work remotely from Mendoza, Argentina, and I am enthusiastic about leveraging digital marketing and community management in hybrid or remote roles with immediate availability.

Melina Salinas

I am a specialized Community Manager with expertise in social media strategies, content marketing, and inbound marketing. With over 3 years of experience, I have successfully generated measurable results such as a 4491% reach increase and 4250% interaction growth on Instagram within just 2 weeks (May 2025). I am proficient in using tools like Meta Ads, Metricool, and Canva for strategic planning, executing digital campaigns, and metric analysis, focusing on organization, creativity, and result-oriented approaches. I implement digital strategies, plan and manage campaigns, develop brand strategies and visual identities, and create strategic content from the ground up. I excel at building and growing communities organically on Instagram and WhatsApp, coordinating project timelines and budgets, and managing internal operations and client digital service. I work remotely from Mendoza, Argentina, and I am enthusiastic about leveraging digital marketing and community management in hybrid or remote roles with immediate availability.

Available to hire

I am a specialized Community Manager with expertise in social media strategies, content marketing, and inbound marketing. With over 3 years of experience, I have successfully generated measurable results such as a 4491% reach increase and 4250% interaction growth on Instagram within just 2 weeks (May 2025). I am proficient in using tools like Meta Ads, Metricool, and Canva for strategic planning, executing digital campaigns, and metric analysis, focusing on organization, creativity, and result-oriented approaches.

I implement digital strategies, plan and manage campaigns, develop brand strategies and visual identities, and create strategic content from the ground up. I excel at building and growing communities organically on Instagram and WhatsApp, coordinating project timelines and budgets, and managing internal operations and client digital service. I work remotely from Mendoza, Argentina, and I am enthusiastic about leveraging digital marketing and community management in hybrid or remote roles with immediate availability.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Beginner

Work Experience

CEO & Community Manager at LEMÚ Deco-Muebles
March 1, 2024 - Present
Implemented digital strategies achieving a 4491% increase in reach and a 4250% increase in Instagram interactions within 2 weeks (May 2025). Planned strategic content and managed Meta Ads campaigns focused on traffic and brand awareness. Designed digital catalogs and visual pieces using Canva. Analyzed metrics using Metricool and Meta Business Suite to optimize content. Managed digital customer service via WhatsApp using automated messages.
Gestora de Redes y Marca (Autodidacta) at LEMÚ Deco-Muebles
February 28, 2024 - July 30, 2025
Developed brand strategy, visual identity, and content from scratch. Produced publications, digital guides, and initial promotional campaigns. Built community on Instagram and WhatsApp applying organic growth marketing.
Diseñadora de Muebles y Carpintera at LEMÚ Deco-Muebles
February 28, 2025 - July 30, 2025
Designed custom furniture and provided advice on space distribution. Managed materials, budgets, and delivery times coordinating with suppliers.
Administrativa at LEMÚ Deco-Muebles
February 28, 2024 - July 30, 2025
Handled financial control with Excel, tracking payments and income. Organized internal operations and provided client support.
CEO & Community Manager at LEM Ú Deco - Muebles
March 1, 2024 - Present
Led community management and digital marketing strategies achieving significant Instagram growth (+4491% reach and +4250% interactions in 2 weeks). Planned strategic content and managed campaigns on Meta Ads focusing on traffic and brand awareness. Designed digital catalogs and visual content using Canva. Analyzed metrics with Metricool and Meta Business Suite to optimize content performance. Managed digital client service through automated WhatsApp messages. Developed brand strategy, visual identity, and original content from scratch. Produced publications, digital guides, and initial promotional campaigns. Built community on Instagram and WhatsApp using organic growth marketing techniques. Designed and advised on custom furniture and distribution. Coordinated materials, budgets, and delivery schedules with suppliers. Handled financial control using Excel and internal operations and client support.
Social Media and Brand Manager (Self-Taught) at LEM Ú Deco - Muebles
February 28, 2024 - August 5, 2025
Managed social media channels and brand identity from November 2021 to February 2024. Executed digital marketing campaigns, community engagement, and content creation to build brand recognition and customer base.
Furniture Designer and Carpenter at LEM Ú Deco - Muebles
February 28, 2025 - August 5, 2025
Designed and developed custom furniture pieces, contributing to product design and client advisory from November 2021 through February 2025.
Administrative at LEM Ú Deco - Muebles
February 28, 2024 - August 5, 2025
Handled financial management with Excel, including payment tracking and income monitoring. Managed internal operations and customer service.

Education

Diplomatura at Universidad Nacional de Cuyo
January 1, 2024 - December 31, 2024
Licenciatura at Universidad Nacional de Cuyo
January 1, 2011 - December 31, 2017
Diploma in Community Manager and Digital Marketing at Municipality of San Carlos
January 1, 2020 - January 1, 2024
Bachelor's Degree in Social Work (paused) at Universidad Nacional de Cuyo
January 1, 2011 - January 1, 2017
Integral Design at Fundación Empretec Argentina
January 11, 2030 - August 5, 2025
Design and Construction of Furniture at Taller de Desarrollo del Comportamiento Emprendedor - Naciones Unidas
January 1, 2020 - January 1, 2021
Sustainability Training at Incubadora UNCuyo
January 1, 2025 - January 1, 2025
Foundations of Business at Mendoza Emprende Entrena
January 1, 2025 - January 1, 2025

Qualifications

Diplomatura en Community Manager y Marketing Digital
January 1, 2024 - December 31, 2024
Marketing Digital
January 1, 2020 - December 31, 2020
Diseño y Construcción de Muebles
January 1, 2020 - December 31, 2021
Taller de Desarrollo del Comportamiento Emprendedor - Naciones Unidas Comercio y Desarrollo
January 1, 2025 - December 31, 2025
Capacitación en Sostenibilidad
January 1, 2025 - December 31, 2025
Fundamentos de Negocios
January 1, 2025 - December 31, 2025
Diploma in Community Manager and Digital Marketing
January 1, 2020 - January 1, 2024

Industry Experience

Retail, Manufacturing, Professional Services, Media & Entertainment, Other, Consumer Goods, Education
    paper Estrategia de crecimiento orgánico en redes para marca de diseño de muebles y deco
    Diseñé e implementé una estrategia de contenidos multiformato con enfoque en growth marketing e inbound orgánico para LEMÚ Deco-Muebles, una marca de diseño de interiores. El proyecto se centró en escalar visibilidad y atraer leads calificados sin inversión en pauta. 🔧 Acciones realizadas: Planificación de contenidos estratégicos con storytelling enfocado en el cliente ideal. Diseño visual coherente para redes y catálogo digital (Canva). Producción y edición de reels con herramientas móviles (CapCut). Análisis de métricas en Metricool y Meta Business Suite. Pruebas A/B de contenido y mejoras semanales según datos de rendimiento. Optimización de procesos con herramientas de productividad digital. Gestión de atención al cliente en WhatsApp Business. 📈 Resultados obtenidos: 📊 +4491% de alcance orgánico en Instagram en solo 2 semanas. 💬 +4250% de incremento en interacciones con publicaciones. 👥 Aumento del 172% en seguidores y 256% en visitas al perfil. 🚀 Más de 30 nuevos leads calificados generados sin anuncios pagos. Este caso demuestra mi capacidad para crear estrategias de crecimiento orgánico, diseñar contenido con enfoque comercial y mejorar la presencia de marca de manera medible y sostenida. communitymanager socialmedia growthmarketing metricas instagram contenidoorganico canva capcut inboundmarketing metaads atencionalcliente marketingdigital crecimientorganico contenido estrategiadigital