Available to hire
I am a dedicated and results-driven Global SEO Manager with over 10 years of experience in SEO, Ecommerce, and Digital Marketing. I possess a strong analytical background with a BSc in Mathematics with Computer Science. My expertise lies in developing and implementing SEO strategies, managing site migrations, and utilizing advanced digital marketing tools to increase website visibility, traffic, and conversion rates through effective content creation, technical SEO, and team collaboration.
Throughout my career, I have collaborated regularly with stakeholders, marketing managers, commercial teams, content editors, product teams, developers, and paid media teams to align SEO initiatives with broader business objectives. I am proficient in advanced SEO and dashboard tools and have strong technical SEO knowledge, including HTML, CSS, and JavaScript, which allows me to deliver measurable SEO performance improvements and lead digital marketing teams effectively.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance SEO Manager at Fiverr and Upwork
October 1, 2023 - PresentExceeded monthly traffic and lead generation targets by optimizing client websites' structure, meta tags, and content to improve search rankings. Assisted in link-building campaigns, identifying outreach opportunities and maintaining high-quality backlink profiles. Oversaw SEO and paid advertising activities including PPC, display, and social. Developed SEO-focused content strategies such as blogs, landing pages, and resource hubs. Managed Conversion Rate Optimization (CRO) to boost client website performance and collaborated on digital and traditional marketing activities. Created detailed performance reports explaining progress and next steps. Built and led the Digital Marketing team, providing guidance and fostering professional development.
Contract SEO Manager at ITV
November 1, 2023 - August 27, 2025Ensured all web properties were technically optimized to attract and engage target audiences. Assisted with migration and integration of new web properties. Optimized results listings for higher click-through rates and increased engagement and conversions. Actively involved in outreach campaigns to increase ITV brand awareness. Optimized digital assets for image, video, news, mobile, voice search, answer boxes, featured snippets, and knowledge graphs. Developed and executed cross-channel strategies within the Digital Marketing team and provided monthly reports to key stakeholders. Stayed abreast of changes in search engine signals and market share, identifying ways to drive digital innovation through new platforms and processes.
Global SEO Manager at Hurtigruten Cruises
November 1, 2022 - August 27, 2025Led the global SEO strategy, streamlining content and technical SEO practices across teams. Conducted SEO training for content, marketing, and development teams globally. Developed a unified global content strategy, improving cross-team collaboration. Delivered monthly SEO performance reports to senior management and the board. Managed technical SEO tasks using Jira, working closely with developers to ensure site accessibility and optimal performance.
SEO Executive at Visit Britain & Visit England
October 1, 2021 - August 27, 2025Coordinated SEO and PPC agency relationships, ensuring stakeholder alignment. Provided market-specific search insights to international content teams. Implemented Agile workflows to enhance efficiency and dashboard automation. Delivered quarterly SEO training sessions to marketing teams. Developed search insights addressing market-specific challenges including Covid-19 impacts.
Technical SEO Manager at DAC Group
September 1, 2019 - August 27, 2025Conducted comprehensive technical site audits that drove significant improvements in client rankings. Played a key role in a major site migration, ensuring preservation of SEO performance and rankings. Developed client relationships through quarterly presentations, contributing to business growth.
SEO Account Executive at Fingo Digital Marketing Agency
December 1, 2018 - August 27, 2025Provided clients with SEO analysis, site audits, and optimization recommendations. Monitored campaign performance using Google Analytics and other tools. Managed multiple client projects ensuring the achievement of performance goals.
Contract SEO and PPC Manager at Inspired Minds (World Summit AI Amsterdam)
October 1, 2018 - August 27, 2025Planned and executed paid search, paid social, and SEO strategies. Conducted keyword research, competitor analysis, and link-building initiatives. Performed on-page and off-page SEO audits leading to improved site performance.
Freelance SEO Manager at Fiverr and Upwork
October 1, 2023 - PresentExceeded monthly traffic and lead generation targets by optimizing client websites' structure, meta tags, and content for improved search rankings. Managed website structure, metadata, headers, internal linking, and content optimization. Assisted in link-building campaigns identifying outreach opportunities and maintaining high-quality backlink profiles. Oversaw SEO and paid advertising activities. Developed SEO-focused content strategies including blogs, landing pages, and resource hubs. Managed Conversion Rate Optimization (CRO) to boost client website performance. Collaborated on digital and traditional marketing activities. Created detailed performance reports explaining progress and next steps in digital marketing strategies. Built and led the Digital Marketing team providing guidance on best practices and staying current on trends.
Contract SEO Manager at ITV
November 30, 2023 - August 27, 2025Ensured all web properties were technically optimized to attract and engage the target audience. Assisted with migration and integration of new web properties. Optimized results listings to increase click-through rates and conversions. Actively involved in outreach campaigns to increase brand awareness. Optimized digital assets for image, video, news, mobile, voice search, answer boxes, featured snippets, and knowledge graphs. Developed and executed cross-channel strategies within the Digital Marketing team, including monthly reporting. Monitored and shared changes in search engine signals and market share. Identified opportunities to drive digital innovation through new platforms, methodologies, processes, and programs.
Global SEO Manager at Hurtigruten Cruises
November 30, 2022 - August 27, 2025Led global SEO strategy, streamlining content and technical SEO practices across teams. Conducted SEO training for content, marketing, and development teams globally. Developed a unified global content strategy to improve cross-team collaboration. Delivered monthly SEO performance reports to senior management and the board. Managed technical SEO tasks in Jira, working closely with developers to ensure site accessibility and optimal performance.
SEO Executive at Visit Britain & Visit England
October 31, 2021 - August 27, 2025Coordinated SEO and PPC agency relationships to ensure stakeholder alignment. Provided market-specific search insights to international content teams. Implemented Agile workflows to enhance efficiency and dashboard automation. Delivered quarterly SEO training sessions to marketing teams. Developed search insights addressing market-specific challenges, including Covid-19 impacts.
Technical SEO Manager at DAC Group
September 30, 2019 - August 27, 2025Conducted comprehensive technical site audits driving significant improvements in client rankings. Played a key role in major site migrations preserving SEO performance and rankings. Developed client relationships through quarterly presentations contributing to business growth.
SEO Account Executive at Fingo Digital Marketing Agency
December 31, 2018 - August 27, 2025Provided clients with SEO analysis, site audits, and optimization recommendations. Monitored campaign performance using Google Analytics and other tools. Managed multiple client projects ensuring achievement of performance goals.
Contract SEO and PPC Manager at Inspired Minds (World Summit AI Amsterdam)
October 31, 2018 - August 27, 2025Planned and executed paid search, paid social, and SEO strategies. Conducted keyword research, competitor analysis, and link-building initiatives. Performed on-page and off-page SEO audits leading to improved site performance.
Education
BSc at University of Southampton
October 1, 2010 - June 30, 2013A Levels at Lampton High School
September 1, 2005 - August 31, 2007GCSEs at Mzingwane High School
January 1, 2001 - November 30, 2004BSc at University of Southampton
October 1, 2010 - June 30, 2013A Levels at Lampton High School
September 1, 2005 - August 31, 2007GCSEs at Mzingwane High School
January 1, 2001 - November 30, 2004BSc Mathematics with Computer Science at University of Southampton
October 1, 2010 - June 1, 2013A Levels (Mathematics A, Further Mathematics B, Biology B, Media Studies B) at Lampton High School
September 1, 2005 - August 1, 2007GCSEs (7 As, 2 Bs) at Mzingwane High School
January 1, 2001 - November 1, 2004BSc Mathematics with Computer Science at University of Southampton
October 1, 2010 - June 30, 2013BSc Mathematics with Computer Science at University of Southampton
October 1, 2010 - June 1, 2013A Levels at Lampton High School
September 1, 2005 - August 1, 2007GCSEs at Mzingwane High School
January 1, 2001 - November 1, 2004Qualifications
Google Analytics for Beginners
January 1, 2018 - December 31, 2018Advanced Google Analytics
January 1, 2018 - December 31, 2018Google Analytics 4
January 1, 2018 - December 31, 2018Google Tag Manager
January 1, 2018 - December 31, 2018Google Ecommerce Analytics: From Data to Decisions
January 1, 2018 - December 31, 2018Google Analytics for Beginners
January 1, 2018 - December 31, 2018Advanced Google Analytics
January 1, 2018 - December 31, 2018Google Analytics 4
January 1, 2018 - December 31, 2018Google Tag Manager
January 1, 2018 - December 31, 2018Google Ecommerce Analytics: From Data to Decisions
January 1, 2018 - December 31, 2018Google Analytics for Beginners
January 1, 2018 - August 27, 2025Advanced Google Analytics
January 1, 2018 - August 27, 2025Google Analytics 4
January 1, 2018 - August 27, 2025Google Tag Manager
January 1, 2018 - August 27, 2025Google Ecommerce Analytics: From Data to Decisions
January 1, 2018 - August 27, 2025Google Analytics for Beginners
January 1, 2018 - August 27, 2025Advanced Google Analytics
January 1, 2018 - August 27, 2025Google Analytics 4
January 1, 2018 - August 27, 2025Google Tag Manager
January 1, 2018 - August 27, 2025Google Ecommerce Analytics: From Data to Decisions
January 1, 2018 - August 27, 2025Google Analytics for Beginners
January 1, 2018 - August 27, 2025Advanced Google Analytics
January 1, 2018 - August 27, 2025Google Analytics 4
January 1, 2018 - August 27, 2025Google Tag Manager
January 1, 2018 - August 27, 2025Google Ecommerce Analytics: From Data to Decisions
January 1, 2018 - August 27, 2025Industry Experience
Travel & Hospitality, Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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