Akshay Naik

Planned, launched, and optimized Google Search & Display campaigns for clients across SaaS, local services, and affiliate verticals. Managed Google Ads budgets of up to $50,000/month, reducing CPA by 25% and increasing conversion volume by 40%. Conducted keyword research, built responsive search ads, implemented ad extensions, and improved quality scores by 15%. Set up conversion tracking using GTM and GA4; reported campaign performance via Looker Studio. Collaborated with design, content, and client teams to create high-performing landing pages for better Quality Score and CTR.

Onboarded and nurtured relationships with publishers to run direct campaigns across verticals such as gambling and utility. Managed a team of 3 publisher managers, optimizing publisher sources to improve campaign delivery. Created detailed monthly reports for affiliates, ensuring accurate performance tracking and profitability analysis. Spearheaded a gambling campaign that generated over $10,000 in profit within a single month by leveraging data-driven strategies.

Led the operations team in media buying through platforms like WadogoX, optimizing campaigns using Appsflyer and Branch data. Onboarded and managed publishers, achieving high conversion rates and enhancing campaign effectiveness. Conducted detailed campaign performance analysis, aligning advertiser reports with client objectives. Awarded Best Performer for Q4 for consistent excellence in campaign performance and operational leadership.