I am a performance-focused Digital Marketing Specialist with over 5 years of experience in affiliate marketing, paid search, display, and remarketing campaigns. I enjoy using data-driven strategies and tools like Google Ads, GA4, and Google Tag Manager to optimize campaigns and deliver measurable results for clients across various industries. I take pride in reducing costs per acquisition, boosting return on ad spend, and scaling lead generation. Collaboration with cross-functional teams and continuous campaign improvement are key aspects of how I work to drive success.

Akshay Naik

I am a performance-focused Digital Marketing Specialist with over 5 years of experience in affiliate marketing, paid search, display, and remarketing campaigns. I enjoy using data-driven strategies and tools like Google Ads, GA4, and Google Tag Manager to optimize campaigns and deliver measurable results for clients across various industries. I take pride in reducing costs per acquisition, boosting return on ad spend, and scaling lead generation. Collaboration with cross-functional teams and continuous campaign improvement are key aspects of how I work to drive success.

Available to hire

I am a performance-focused Digital Marketing Specialist with over 5 years of experience in affiliate marketing, paid search, display, and remarketing campaigns. I enjoy using data-driven strategies and tools like Google Ads, GA4, and Google Tag Manager to optimize campaigns and deliver measurable results for clients across various industries.

I take pride in reducing costs per acquisition, boosting return on ad spend, and scaling lead generation. Collaboration with cross-functional teams and continuous campaign improvement are key aspects of how I work to drive success.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Digital Marketing Specialist at Auctus Marketing Agency
November 1, 2022 - Present
Planned, launched, and optimized Google Search & Display campaigns for clients across SaaS, local services, and affiliate verticals. Managed Google Ads budgets of up to $50,000/month, reducing CPA by 25% and increasing conversion volume by 40%. Conducted keyword research, built responsive search ads, implemented ad extensions, and improved quality scores by 15%. Set up conversion tracking using GTM and GA4; reported campaign performance via Looker Studio. Collaborated with design, content, and client teams to create high-performing landing pages for better Quality Score and CTR.
Publisher Account Manager at Enstalled Inc
October 31, 2022 - July 30, 2025
Onboarded and nurtured relationships with publishers to run direct campaigns across verticals such as gambling and utility. Managed a team of 3 publisher managers, optimizing publisher sources to improve campaign delivery. Created detailed monthly reports for affiliates, ensuring accurate performance tracking and profitability analysis. Spearheaded a gambling campaign that generated over $10,000 in profit within a single month by leveraging data-driven strategies.
Operations Lead & Account Manager at Transformed By UplersMobivisits
August 31, 2019 - July 30, 2025
Led the operations team in media buying through platforms like WadogoX, optimizing campaigns using Appsflyer and Branch data. Onboarded and managed publishers, achieving high conversion rates and enhancing campaign effectiveness. Conducted detailed campaign performance analysis, aligning advertiser reports with client objectives. Awarded Best Performer for Q4 for consistent excellence in campaign performance and operational leadership.
AdOps Executive at Core2Digital Internet Solutions Pvt. Ltd
August 31, 2018 - July 30, 2025
Managed media buying campaigns on DSPs like Adtheta, Zeropark, Trooper Ads, and My DSP, ensuring optimal performance. Developed optimization reports using advanced Excel techniques (e.g., VLOOKUP, HLOOKUP) to provide actionable insights. Monitored online campaigns to ensure proper pacing, optimization, and alignment with client goals.

Education

Bachelor of Engineering at Visvesvaraya Technological University
July 1, 2013 - July 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Gaming, Professional Services, Retail