Hi! I'm Tanishka, a digital marketing professional with a Master’s in Strategic Management from UCD Smurfit.

About

Hi! I’m Tanishka, a digital marketing professional with a Master’s in Strategic Management from UCD Smurfit. I blend creativity and strategy to help brands grow and connect with their audiences. With experience in influencer campaigns, brand partnerships, and multi-channel paid advertising, I’m passionate about designing integrated social media and content strategies that drive visibility and engagement.

I enjoy using tools like Google Analytics and Hootsuite to make data-informed decisions and have a strong understanding of e-commerce and growth marketing. I’m proactive, trend-aware, and committed to delivering ethical, high-impact marketing solutions that merge creative storytelling with measurable business outcomes.

  • 4 years' experience
  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Software & Internet
  • Travel & Hospitality
  • Consumer Goods

Work experience· 8 roles

Influencer Marketing Coordinator · Amber StudentMar 2024 – Jul 2025 · 1 yr 5 mos

Developed and executed multi-channel influencer marketing campaigns, leveraging influencer collaborations to drive a 25% growth in market reach and enhance brand visibility. Aligned campaign strategies with business objectives and target audience preferences, ensuring 95% adherence to brand guidelines and measurable outcomes. Collaborated with 40+ influencers and cross-functional teams for seamless campaign execution, keeping deliverables on track within tight timelines. Analyzed metrics of campaign performance using Google Analytics, Traackr, and Hootsuite, resulting in a 30% increase in referral traffic and a 20% boost in brand mentions.

Influencer Marketing Coordinator · Amber StudentMar 2024 – Jul 2025 · 1 yr 5 mos

Developed and executed multi-channel influencer marketing campaigns, leveraging influencer collaborations to drive a 25% growth in market reach and enhance brand visibility. Aligned campaign strategies with business objectives and target audience preferences, ensuring 95% adherence to brand guidelines and measurable outcomes. Collaborated with 40+ influencers and cross-functional teams for seamless campaign execution, keeping deliverables on track within tight timelines. Analyzed metrics of campaign performance using Google Analytics, Traackr, and Hootsuite, resulting in a 30% increase in referral traffic and a 20% boost in brand mentions.

TRON Associate | GO-AI Team · Amazon IndiaFeb 2023 – Jul 2025 · 2 yrs 6 mos

Maintained 98% accuracy in annotating videos and images, ensuring high-quality improvements. Supported APAC localization initiatives, providing technical insights that improved market alignment by 15%. Developed data visualizations using Excel and Tableau, optimizing workflow efficiency by 20%.

TRON Associate | GO-AI Team · Amazon IndiaFeb 2023 – Jul 2025 · 2 yrs 6 mos
Content Creator · Instagram & TikTokDec 2022 – Present · 4 yrs
Content Creator · Instagram & TikTokDec 2022 – Present · 4 yrs
Strategy & Marketing Assistant · Violet ForceMay 2022 – Jul 2025 · 3 yrs 3 mos
Strategy & Marketing Assistant · Violet ForceMay 2022 – Jul 2025 · 3 yrs 3 mos

Education

Masters in Strategic Management · UCD Smurfit Graduate Business School2023 – 2024
Bachelor of Commerce · Maitreyi College, Delhi University2018 – 2021
Masters in Strategic Management · UCD Smurfit Graduate Business School, Dublin, Ireland2023 – 2024
Bachelor of Commerce · Maitreyi College, Delhi University, Delhi, India2018 – 2021

Certifications and awards· 18

Google Digital Marketing & E-commerce Professional Certificate2030 – 2025
Google Analytics 4 Certification2030 – 2025
HubSpot Social Media Marketing2030 – 2025
Google Display Ads2030 – 2025

Hire Tanishka Gambhir today

Post a job and invite Tanishka, or contact them directly. No hidden commission.

Post a job