Available to hire
Hi! I’m Tanishka, a digital marketing professional with a Master’s in Strategic Management from UCD Smurfit. I blend creativity and strategy to help brands grow and connect with their audiences. With experience in influencer campaigns, brand partnerships, and multi-channel paid advertising, I’m passionate about designing integrated social media and content strategies that drive visibility and engagement.
I enjoy using tools like Google Analytics and Hootsuite to make data-informed decisions and have a strong understanding of e-commerce and growth marketing. I’m proactive, trend-aware, and committed to delivering ethical, high-impact marketing solutions that merge creative storytelling with measurable business outcomes.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Content Creator at Instagram & TikTok
December 1, 2022 - PresentBuilt an engaged audience of 5,000+ followers through consistent, high-quality content creation. Partnered with 20+ brands to execute advertising campaigns, increasing product engagement by 15%. Leveraged Instagram Insights and content optimization strategies resulting in a 25% boost in audience retention. Managed daily activity and applied social media management principles to maintain an active, highly engaged online community, increasing visibility and achieving a 20% increase in organic traffic.
Influencer Marketing Coordinator at Amber Student
March 31, 2024 - July 30, 2025Developed and executed multi-channel influencer marketing campaigns, leveraging influencer collaborations to drive a 25% growth in market reach and enhance brand visibility. Aligned campaign strategies with business objectives and target audience preferences, ensuring 95% adherence to brand guidelines and measurable outcomes. Collaborated with 40+ influencers and cross-functional teams for seamless campaign execution, keeping deliverables on track within tight timelines. Analyzed metrics of campaign performance using Google Analytics, Traackr, and Hootsuite, resulting in a 30% increase in referral traffic and a 20% boost in brand mentions.
TRON Associate | GO-AI Team at Amazon India
February 28, 2023 - July 30, 2025Maintained 98% accuracy in annotating videos and images, ensuring high-quality improvements. Supported APAC localization initiatives, providing technical insights that improved market alignment by 15%. Developed data visualizations using Excel and Tableau, optimizing workflow efficiency by 20%.
Strategy & Marketing Assistant at Violet Force
May 31, 2022 - July 30, 2025Collaborated with C-suite executives to design and execute targeted, multi-channel campaigns aligned with consumer insights, resulting in an 18% growth in website traffic during the campaign period. Conducted in-depth competitor mapping and SWOT analysis to identify strategic whitespace, supporting the repositioning of I2Cure as a premium wellness-tech brand, which contributed to a 15% boost in ROI. Developed customer personas and refined brand messaging, contributing to a 20% increase in social media engagement. Produced data-driven performance reports with actionable insights to optimize campaign effectiveness.
Content Creator at Instagram & TikTok
December 1, 2022 - PresentBuilt an engaged audience of 5,000+ followers through consistent, high-quality content creation. Partnered with 20+ brands to execute advertising campaigns, increasing product engagement by 15%. Leveraged Instagram Insights and content optimization strategies resulting in a 25% boost in audience retention. Managed daily activity and applied social media management principles to maintain an active, highly engaged online community, increasing visibility and achieving a 20% increase in organic traffic.
Influencer Marketing Coordinator at Amber Student
March 31, 2024 - July 30, 2025Developed and executed multi-channel influencer marketing campaigns, leveraging influencer collaborations to drive a 25% growth in market reach and enhance brand visibility. Aligned campaign strategies with business objectives and target audience preferences, ensuring 95% adherence to brand guidelines and measurable outcomes. Collaborated with 40+ influencers and cross-functional teams for seamless campaign execution, keeping deliverables on track within tight timelines. Analyzed metrics of campaign performance using Google Analytics, Traackr, and Hootsuite, resulting in a 30% increase in referral traffic and a 20% boost in brand mentions.
TRON Associate | GO-AI Team at Amazon India
February 28, 2023 - July 30, 2025Maintained 98% accuracy in annotating videos and images, ensuring high-quality improvements. Supported APAC localization initiatives, providing technical insights that improved market alignment by 15%. Developed data visualizations using Excel and Tableau, optimizing workflow efficiency by 20%.
Strategy & Marketing Assistant at Violet Force
May 31, 2022 - July 30, 2025Collaborated with C-suite executives to design and execute targeted, multi-channel campaigns aligned with consumer insights, resulting in an 18% growth in website traffic during the campaign period. Conducted in-depth competitor mapping and SWOT analysis to identify strategic whitespace, supporting the repositioning of I2Cure as a premium wellness-tech brand, which contributed to a 15% boost in ROI. Developed customer personas and refined brand messaging, contributing to a 20% increase in social media engagement. Produced data-driven performance reports with actionable insights to optimize campaign effectiveness.
Education
Masters in Strategic Management at UCD Smurfit Graduate Business School
January 1, 2023 - December 31, 2024Bachelor of Commerce at Maitreyi College, Delhi University
January 1, 2018 - December 31, 2021Masters in Strategic Management at UCD Smurfit Graduate Business School, Dublin, Ireland
January 1, 2023 - December 31, 2024Bachelor of Commerce at Maitreyi College, Delhi University, Delhi, India
January 1, 2018 - December 31, 2021Qualifications
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - July 30, 2025Google Analytics 4 Certification
January 11, 2030 - July 30, 2025HubSpot Social Media Marketing
January 11, 2030 - July 30, 2025Google Display Ads
January 11, 2030 - July 30, 2025HubSpot Content Marketing
January 11, 2030 - July 30, 2025HubSpot Email Marketing
January 11, 2030 - July 30, 2025SEMrush SEO Fundamentals
January 11, 2030 - July 30, 2025UCD Advantage Award
January 11, 2030 - July 30, 2025GLP Certificate, UCD Smurfit
January 11, 2030 - July 30, 2025Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - July 30, 2025Google Analytics 4 Certification
January 11, 2030 - July 30, 2025HubSpot Social Media Marketing
January 11, 2030 - July 30, 2025Google Display Ads
January 11, 2030 - July 30, 2025HubSpot Content Marketing
January 11, 2030 - July 30, 2025HubSpot Email Marketing
January 11, 2030 - July 30, 2025SEMrush SEO Fundamentals
January 11, 2030 - July 30, 2025UCD Advantage Award
January 11, 2030 - July 30, 2025GLP Certificate, UCD Smurfit
January 11, 2030 - July 30, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality, Consumer Goods
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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