I am a Graphic Designer specialized in editorial and interior design, with extensive experience as a Creative Project Manager leading teams and managing projects in agile environments. I have a strong background in strategic branding, visual storytelling, and content planning, collaborating with agencies and brands on multichannel campaigns. I completed a Master’s Degree in Advanced Design focusing on Art Direction, which helped me refine my skills in visual conceptualization and multidisciplinary team coordination. Since 2016, I have worked independently on various visual design and digital experience projects, combining creativity, leadership, and strategic vision to deliver impactful and coherent brand communications.

Andrea Gabriela Domínguez Cravioto

I am a Graphic Designer specialized in editorial and interior design, with extensive experience as a Creative Project Manager leading teams and managing projects in agile environments. I have a strong background in strategic branding, visual storytelling, and content planning, collaborating with agencies and brands on multichannel campaigns. I completed a Master’s Degree in Advanced Design focusing on Art Direction, which helped me refine my skills in visual conceptualization and multidisciplinary team coordination. Since 2016, I have worked independently on various visual design and digital experience projects, combining creativity, leadership, and strategic vision to deliver impactful and coherent brand communications.

Available to hire

I am a Graphic Designer specialized in editorial and interior design, with extensive experience as a Creative Project Manager leading teams and managing projects in agile environments. I have a strong background in strategic branding, visual storytelling, and content planning, collaborating with agencies and brands on multichannel campaigns.

I completed a Master’s Degree in Advanced Design focusing on Art Direction, which helped me refine my skills in visual conceptualization and multidisciplinary team coordination. Since 2016, I have worked independently on various visual design and digital experience projects, combining creativity, leadership, and strategic vision to deliver impactful and coherent brand communications.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Beginner
Spanish; Castilian
Fluent
English
Advanced
Catalan; Valencian
Beginner

Work Experience

Visual Designer (Master’s Internship) at bestprice.com
January 1, 2025 - Present
Developed brand guidelines and visual identity manual; designed wireframes and UI/UX prototypes in Figma for responsive mobile app; created visual assets for digital marketing campaigns, social media, and branding initiatives.
Diseñadora Visual (prácticas de máster) at bestprice.com
January 1, 2025 - Present
Prácticas profesionales como parte del Máster en Diseño Avanzado con especialidad en Dirección de Arte. Elaboración del manual de marca y guía de estilo para garantizar coherencia visual en la comunicación. Desarrollo de wireframes y prototipos UI/UX en Figma para app responsive. Diseño de materiales gráficos para campañas de marketing digital, redes sociales y branding.
Creative Project Manager at Banco Sabadell México
December 31, 2024 - July 30, 2025
Led creative teams in developing advertising campaigns using agile methodologies; optimized digital strategy to increase brand visibility across social media; managed content production collaborating with creative agencies; analyzed campaign performance to improve brand communication.
Responsable de Proyectos Creativos at Banco Sabadell México
December 31, 2024 - July 30, 2025
Lideré equipos creativos en el desarrollo de campañas publicitarias, aplicando metodologías ágiles. Optimicé la estrategia digital, aumentando la visibilidad de marca en redes sociales. Gestioné la producción de contenido con agencias creativas, asegurando coherencia de marca. Analicé el rendimiento de campañas y activos visuales, generando reportes con insights clave para la mejora continua de la comunicación de marca.
Creative Project Manager at Grupo Alsea
December 31, 2023 - July 30, 2025
Led digital content strategy for brands such as Chili’s, Italianni’s, The Cheesecake Factory, and P.F. Chang’s; supervised content production during shootings ensuring brand alignment; analyzed and optimized campaign briefs; monitored content creation and evaluated social media performance for continuous improvement.
Responsable de Proyectos Creativos at Alsea
December 31, 2023 - July 30, 2025
Supervisé la estrategia de contenido digital para restaurantes como Chili’s, Italianni’s, The Cheesecake Factory y P.F. Chang’s. Gestioné la producción de contenido en shootings, asegurando una identidad visual fuerte y alineada con la estrategia de marca. Analicé y optimicé briefs de campañas digitales, mejorando la comunicación y efectividad de los proyectos. Supervisé la creación de contenido y evalué reportes de desempeño en redes sociales, asegurando mejoras constantes.

Education

Máster at Universitat Politècnica de Catalunya
January 1, 2024 - December 31, 2025
Especialidad at Universidad Euro Hispanoamericana
January 1, 2021 - December 31, 2022
Especialidad at Universidad Gestalt de Diseño
January 1, 2017 - December 31, 2018
Licenciatura at Universidad Gestalt de Diseño
January 1, 2012 - December 31, 2016
Master's Degree at Universitat Politècnica de Catalunya
January 1, 2024 - December 31, 2025
Bachelor’s Degree at Universidad Gestalt de Diseño
January 1, 2012 - December 31, 2016

Qualifications

Certificado Google Project Management
December 1, 2023 - December 31, 2023
Publicidad Digital y Marketing Interactivo
September 1, 2021 - September 30, 2021
Content Marketing Certified
March 1, 2021 - March 31, 2021
Google Project Management Certificate
December 1, 2023 - December 31, 2023
Digital Advertising and Interactive Marketing
September 1, 2021 - September 30, 2021
Content Marketing Certified
March 1, 2021 - March 31, 2021

Industry Experience

Media & Entertainment, Financial Services, Retail, Software & Internet, Professional Services, Travel & Hospitality