Available to hire
Hi, I’m Samiksha Arora, a passionate Digital Content & Social Media Specialist with hands-on experience in creating engaging content, managing social media campaigns, and optimizing marketing strategies to drive brand awareness and engagement. I enjoy using data-driven insights to improve marketing ROI and streamline operational processes.
With a strong background in customer service and marketing, I thrive in fast-paced environments where creativity and analytical thinking go hand-in-hand. I’m always eager to learn, collaborate, and contribute to delivering impactful digital marketing solutions.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Communications & Marketing Associate (Co-op) at InsideOut Studio
December 1, 2024 - July 30, 2025Revamped social media strategies, increasing engagement by 12% and brand awareness through content and analytics. Developed and executed compelling website and email marketing content, boosting subscriber engagement by 19%. Analyzed marketing performance metrics, optimizing campaigns to reduce ad spending inefficiencies and increased ROI by 13% through data-driven decision-making. Tracked social campaign analytics using Hootsuite and native platform insights; adjusted strategies to boost engagement and reach. Executed targeted advertising campaigns across Google Ads and social media, increasing lead conversions by 12%.
Customer Service Associate at Walmart
June 1, 2024 - July 30, 2025Resolved customer concerns efficiently, reducing escalations by 27% and enhancing customer satisfaction through proactive problem-solving. Streamlined checkout and returns processes, decreasing average wait times by 13% and improving service efficiency. Trained new employees in company policies and best practices, improving team efficiency and reducing errors by 91%. Handled high-volume transactions with accuracy, ensuring a seamless shopping experience for customers with a satisfaction rate of 89%.
Marketing & Sales Associate at PolicyBazaar.com
October 1, 2022 - July 30, 2025Achieved an average monthly sales target of $10,000 by converting 25-30 qualified leads into health insurance policies, ranking among the top 13% of performers through effective sales techniques. Developed an email outreach campaign, increasing customer re-engagement by 21% by communication and offers. Educated potential customers on health insurance benefits, improving conversion rates by 37% through consultations. Leveraged CRM tools to track client interactions, optimizing the sales funnel and reducing lead drop-off by 17%.
Education
Bachelor of Commerce at University of Delhi, India
January 1, 2015 - December 31, 2018Advertising - Media Management at Humber College, Canada
January 1, 2022 - December 31, 2023Global Business Management at Conestoga College, Canada
January 1, 2021 - December 31, 2022Qualifications
Hootsuite Certification
January 11, 2030 - July 30, 2025Google Ads Certification
January 11, 2030 - July 30, 2025Adobe Photoshop & Illustrator Certification
January 11, 2030 - July 30, 2025Industry Experience
Retail, Media & Entertainment, Financial Services, Professional Services
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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