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Hi! I'm Ashwini, a passionate content strategist and writer with over three years of experience in digital marketing and content management. I love creating SEO-focused, compelling content that truly resonates with the audience and matches the brand's voice. I’ve pursued my Master of Communication at the University of Ottawa to deepen my expertise in strategic communication and media theory. Throughout my career, I've worked on various projects ranging from email marketing and blog writing to social media campaigns and landing page content. I'm well-versed with tools like Mailchimp, Ahrefs, SEMrush, and HubSpot and enjoy collaborating across teams to bring creative strategies to life.…Hi! I'm Ashwini, a passionate content strategist and writer with over three years of experience in digital marketing and content management. I love creating SEO-focused, compelling content that truly resonates with the audience and matches the brand's voice. I’ve pursued my Master of Communication at the University of Ottawa to deepen my expertise in strategic communication and media theory. Throughout my career, I've worked on various projects ranging from email marketing and blog writing to social media campaigns and landing page content. I'm well-versed with tools like Mailchimp, Ahrefs, SEMrush, and HubSpot and enjoy collaborating across teams to bring creative strategies to life.

Ashwini Ijantkar

Content Strategist, Copywriter, Digital Marketer, +1

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Hi! I'm Ashwini, a passionate content strategist and writer with over three years of experience in digital marketing and content management. I love creating SEO-focused, compelling content that truly resonates with the audience and matches the brand's voice. I’ve pursued my Master of Communication at the University of Ottawa to deepen my expertise in strategic communication and media theory. Throughout my career, I've worked on various projects ranging from email marketing and blog writing to social media campaigns and landing page content. I'm well-versed with tools like Mailchimp, Ahrefs, SEMrush, and HubSpot and enjoy collaborating across teams to bring creative strategies to life.…Hi! I'm Ashwini, a passionate content strategist and writer with over three years of experience in digital marketing and content management. I love creating SEO-focused, compelling content that truly resonates with the audience and matches the brand's voice. I’ve pursued my Master of Communication at the University of Ottawa to deepen my expertise in strategic communication and media theory. Throughout my career, I've worked on various projects ranging from email marketing and blog writing to social media campaigns and landing page content. I'm well-versed with tools like Mailchimp, Ahrefs, SEMrush, and HubSpot and enjoy collaborating across teams to bring creative strategies to life.

Available to hire

Hi! I’m Ashwini, a passionate content strategist and writer with over three years of experience in digital marketing and content management. I love creating SEO-focused, compelling content that truly resonates with the audience and matches the brand’s voice. I’ve pursued my Master of Communication at the University of Ottawa to deepen my expertise in strategic communication and media theory.

Throughout my career, I’ve worked on various projects ranging from email marketing and blog writing to social media campaigns and landing page content. I’m well-versed with tools like Mailchimp, Ahrefs, SEMrush, and HubSpot and enjoy collaborating across teams to bring creative strategies to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Hindi

Fluent

German

Intermediate

Work Experience

Senior Associate Content Writer at Paytm Insider

August 31, 2024 - July 30, 2025

Created and edited content for 60+ event pages, e-guides, and 100+ push notifications and WhatsApp messages, increasing on-site engagement by 17% and event conversions by 10%. Crafted ad copy for LinkedIn, Google, Twitter, and Spotify as part of IPL campaigns, driving an 18% surge in fan engagement and a 12% increase in merchandise sales. Led targeted email campaigns achieving a 30% open rate and 4% CTR, increasing mid-week attendance by 8%. Conducted keyword research and SEO optimization boosting organic traffic by 10-12% and page views by 22%. Spearheaded travel campaigns generating 42K landing page visits and a 9% rise in booking inquiries. Mentored 2 interns and collaborated cross-functionally, contributing to a 28% increase in campaign engagement. Drafted chatbot questions and UX copy for homepage to streamline user flow.

Web Content Writer at Nykaa Beauty

February 28, 2023 - July 30, 2025

Wrote SEO-optimized content for buying guides and editor's picks, increasing engagement time by 12% and CTR by 3%. Created monthly editorial features spotlighting trending products, curated award pages attracting 20K+ visits and contributing to a 5-8% sales uplift. Performed daily quality assurance on landing pages ensuring layout, functionality, and mobile responsiveness as per design. Worked closely within marketing teams to align social, packaging, and launch content for brand consistency across platforms.

Executive Content Writer at Purplle.com

August 31, 2022 - July 30, 2025

Coordinated email content via HubSpot improving engagement by 8%, wrote banner copy lifting CTR by 0.5%, and built landing pages for retention campaigns leading to a 6% increase in user reactivation. Managed platform-specific social media content raising engagement by 6-8%. Published SEO-driven blogs, optimized product descriptions, and enhanced YouTube metadata, improving keyword rankings and content discoverability by 9% QoQ. Collaborated with product and marketing teams to ensure accuracy and strong messaging across digital and print.

Executive Content Writer at Scribbled Space

June 30, 2021 - July 30, 2025

Created and edited content for blogs, social media, websites, brochures, and flyers, increasing engagement by 7%. Developed SEO-optimized blogs, designed social media creatives using Canva, and ensured error-free copy with Grammarly, reducing revision cycles. Delivered tailored content for 10+ clients in healthcare, food, fashion, jewelry, and hardware sectors, supporting new client wins through research and brand alignment.

Senior Associate Content Writer at PayTM Insider

August 31, 2024 - July 30, 2025

Created and edited content for 60+ event pages, guides, and communications increasing engagement and conversions. Crafted ad copy for IPL campaigns yielding surges in fan and merchandise sales. Led targeted email campaigns achieving high open and click-through rates, improving event attendance. Conducted keyword research and SEO optimization resulting in increased organic traffic and page views. Spearheaded campaigns generating significant landing page visits and booking inquiries. Mentored interns and collaborated cross-functionally to enhance campaign engagement. Drafted chatbot interaction flows and wrote UX copy improving user experience and support efficiency.

Web Content Writer at Nykaa Beauty

February 28, 2023 - July 30, 2025

Created SEO-optimized buying guides and editor's picks increasing engagement and CTR. Wrote monthly editorial features spotlighting trending products, curated award pages attracting visits and sales uplift. Performed quality assurance on landing pages to ensure accurate, functional, and mobile-responsive layouts.

Executive Content Writer at Purplle.com

August 31, 2022 - July 30, 2025

Coordinated email content improving engagement and wrote banner copy increasing CTR. Built landing pages for retention campaigns and used analytics to boost user reactivation. Created platform-specific social media content raising engagement for product launches. Published SEO-driven blogs and optimized product descriptions enhancing keyword rankings. Collaborated with product and marketing teams to ensure brand consistency across channels.

Executive Content Writer at Scribbled Space

June 30, 2021 - July 30, 2025

Created and edited content for blogs, social media, websites, brochures, and flyers, improving engagement and brand messaging. Developed SEO-optimized blogs and designed social media creatives, reducing revision cycles and improving deadlines. Delivered tailored content for diverse clients supporting new client wins through research and brand alignment.