Available to hire
I am an experienced and certified Digital Marketing Specialist with over 5 years of expertise in performance marketing, SEO, paid media, social media, e-commerce, and content strategy. I have a proven track record of planning and executing high-impact campaigns that drive qualified traffic, boost engagement, and deliver measurable ROI.
I am adept at using tools like Google Ads, Meta Ads Manager, Google Analytics, Hubspot CRM, and SEMrush to optimize performance and scale growth. My recent experience is based in Ireland, which has further sharpened my skills in diverse sectors including hospitality, education, cosmetics, health, automobile, and real estate.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Digital Marketing Executive at The Chili Shack, Galway
February 1, 2025 - PresentLaunched geo-targeted social media campaigns increasing online and in-store orders by 65% in 4 weeks. Coordinated Facebook and Instagram ad campaigns to boost footfall during seasonal promotions and grew engagement on social platforms through collaborations and daily contests.
Digital Marketing Project cum Consultant at Dr. Clare Apothecary Clinic, Galway
June 30, 2025 - July 30, 2025Produced and promoted a livestream achieving 85+ live viewers, a 3x increase on previous records. Developed B2B digital strategy targeting herbalists, increasing inquiries for prescription services. Advised on customer engagement and funnel optimization.
Digital Marketing Team Lead at Misc Archive Pvt Ltd
August 31, 2024 - July 30, 2025Led and optimized Google Ads and Facebook Ads campaigns for B2B and B2C, achieving a 2.8x ROI. Developed full-funnel digital strategies across multiple industry sectors. Collaborated with creative teams on ad creatives and landing pages, reducing CPC by 15%, and increasing CTR. Supported B2B lead generation and brand awareness.
Digital Marketing Strategist at Medowa Global Pvt Ltd
December 31, 2023 - July 30, 2025Created data-driven lead generation and market expansion strategies. Designed lead generation campaigns across Google and Facebook generating 500+ qualified leads. Refined campaigns improving conversion rates by 20%.
Digital Marketing Strategist at TechBound Innovations Pvt Ltd
September 30, 2023 - July 30, 2025Spearheaded integrated SEO, PPC, and social media campaigns boosting web traffic by 40% over 6 months. Managed a small team ensuring consistent content delivery and brand alignment. Led campaigns optimizing marketing performance using KPIs and Google Analytics.
Social Media Marketing Manager at Zolutionz Academy
November 30, 2022 - July 30, 2025Created and implemented content calendars increasing Facebook and Instagram followers by 60%. Ran campaigns boosting admissions and course visibility, leading to 25% rise in student registrations. Tracked post engagement and optimized content.
Digital Marketing Executive at The Chili Shack, Galway
February 1, 2025 - PresentLaunched geo-targeted social media campaigns that increased online and in-store orders by 65% within 4 weeks. Coordinated ad campaigns across Facebook and Instagram to boost footfall during seasonal promotions. Grew engagement on Instagram and Facebook through targeted posts, collaborations and daily mystery box contests.
Digital Marketing Project cum Consultant at Dr. Clare Apothecary Clinic, Galway
June 30, 2025 - July 30, 2025Produced and promoted a 45-minute livestream using StreamYard, achieving 85+ live viewers — a 3x increase from previous records. Developed a B2B digital strategy targeting herbalists, resulting in increased inquiries for the prescription service. Advised on customer engagement tactics and digital funnel optimization to support clinic services.
Digital Marketing Team Lead at Misc Archive Pvt Ltd
August 31, 2024 - July 30, 2025Led and optimized performance-driven Google Ads and Facebook Ads campaigns targeting both B2B (agency clients) and B2C audiences, achieving a 2.8x return on investment (ROI). Developed and executed full-funnel digital marketing strategies for hospitality, education, cosmetics, health, automobile, and real estate sectors. Partnered with creative and content teams to design targeted ad creatives and optimized landing pages, enhancing conversion rates. Conducted weekly analytics reporting identifying insights that reduced CPC by 15% and increased CTR. Supported agency’s internal B2B marketing efforts by driving lead generation and brand awareness through paid media campaigns.
Digital Marketing Strategist at Medowa Global Pvt Ltd
December 31, 2023 - July 30, 2025Created data-driven strategies for lead generation and market expansion. Supported performance analysis and campaign optimization. Designed lead generation campaigns across Google and Facebook platforms, generating 500+ qualified leads. Tracked and refined campaigns based on performance metrics, improving conversion rates by 20%.
Digital Marketing Strategist at TechBound Innovations Pvt Ltd
September 30, 2023 - July 30, 2025Spearheaded integrated SEO, PPC, and social media campaigns that boosted web traffic by 40% over 6 months. Utilized KPIs and Google Analytics to continuously optimize campaign performance. Managed a small team to ensure consistent content delivery and brand alignment. Led integrated campaigns including SEO, SEM, email, and social media.
Social Media Marketing Manager at Zolutionz Academy
November 30, 2022 - July 30, 2025Created and implemented content calendars that increased Facebook and Instagram followers by 60%. Ran successful campaign series to boost admissions and course visibility, leading to a 25% rise in student registrations. Used analytics tools to track post engagement and optimize content performance.
Education
MSc Digital Marketing at University of Galway, Ireland
January 1, 2024 - December 31, 2025BTech at University of Kerala
January 1, 2013 - December 31, 2017MSc Digital Marketing at University of Galway, Ireland
January 1, 2024 - December 31, 2025BTech in Electronics & Communication at University of Kerala
January 1, 2013 - December 31, 2017Qualifications
Google Analytics
January 1, 2023 - December 31, 2023Google Digital Unlocked
January 1, 2023 - December 31, 2023Google Search Ads
January 1, 2023 - December 31, 2023HubSpot SEO
January 1, 2023 - December 31, 2023HubSpot Social Media
January 1, 2023 - December 31, 2023Google Analytics
January 1, 2023 - December 31, 2023Google Digital Unlocked
January 1, 2023 - December 31, 2023Google Search Ads
January 1, 2023 - December 31, 2023HubSpot SEO
January 1, 2023 - December 31, 2023HubSpot Social Media
January 1, 2023 - December 31, 2023Industry Experience
Education, Healthcare, Consumer Goods, Travel & Hospitality, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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