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Hi, I’m Valera Voronin, a freelance marketing manager with over seven years of experience in B2B marketing, content creation, and lead generation. I specialize in digital campaigns, SEO, and LinkedIn strategies with a strong background in real estate and a growing focus on the built environment sector. I’m PMP-certified and comfortable working remotely, managing projects end-to-end with a strategic and hands-on approach. Currently, I lead digital marketing campaigns at PwC Canada, where I develop thought leadership content, coordinate cross-functional teams, and use data analytics tools like Power BI and Google Analytics to optimize performance. I’m passionate about digital transformation in construction and building infrastructure and am always eager to help brands heighten their visibility and impact through consistent, targeted marketing efforts.…Hi, I’m Valera Voronin, a freelance marketing manager with over seven years of experience in B2B marketing, content creation, and lead generation. I specialize in digital campaigns, SEO, and LinkedIn strategies with a strong background in real estate and a growing focus on the built environment sector. I’m PMP-certified and comfortable working remotely, managing projects end-to-end with a strategic and hands-on approach. Currently, I lead digital marketing campaigns at PwC Canada, where I develop thought leadership content, coordinate cross-functional teams, and use data analytics tools like Power BI and Google Analytics to optimize performance. I’m passionate about digital transformation in construction and building infrastructure and am always eager to help brands heighten their visibility and impact through consistent, targeted marketing efforts.

Valera Voronin

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +3

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Hi, I’m Valera Voronin, a freelance marketing manager with over seven years of experience in B2B marketing, content creation, and lead generation. I specialize in digital campaigns, SEO, and LinkedIn strategies with a strong background in real estate and a growing focus on the built environment sector. I’m PMP-certified and comfortable working remotely, managing projects end-to-end with a strategic and hands-on approach. Currently, I lead digital marketing campaigns at PwC Canada, where I develop thought leadership content, coordinate cross-functional teams, and use data analytics tools like Power BI and Google Analytics to optimize performance. I’m passionate about digital transformation in construction and building infrastructure and am always eager to help brands heighten their visibility and impact through consistent, targeted marketing efforts.…Hi, I’m Valera Voronin, a freelance marketing manager with over seven years of experience in B2B marketing, content creation, and lead generation. I specialize in digital campaigns, SEO, and LinkedIn strategies with a strong background in real estate and a growing focus on the built environment sector. I’m PMP-certified and comfortable working remotely, managing projects end-to-end with a strategic and hands-on approach. Currently, I lead digital marketing campaigns at PwC Canada, where I develop thought leadership content, coordinate cross-functional teams, and use data analytics tools like Power BI and Google Analytics to optimize performance. I’m passionate about digital transformation in construction and building infrastructure and am always eager to help brands heighten their visibility and impact through consistent, targeted marketing efforts.

Available to hire

Hi, I’m Valera Voronin, a freelance marketing manager with over seven years of experience in B2B marketing, content creation, and lead generation. I specialize in digital campaigns, SEO, and LinkedIn strategies with a strong background in real estate and a growing focus on the built environment sector. I’m PMP-certified and comfortable working remotely, managing projects end-to-end with a strategic and hands-on approach.

Currently, I lead digital marketing campaigns at PwC Canada, where I develop thought leadership content, coordinate cross-functional teams, and use data analytics tools like Power BI and Google Analytics to optimize performance. I’m passionate about digital transformation in construction and building infrastructure and am always eager to help brands heighten their visibility and impact through consistent, targeted marketing efforts.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Marketing Specialist, PwC Private at PwC Canada

October 1, 2022 - Present

Led LinkedIn and paid digital campaigns promoting real estate, ESG, and cybersecurity offerings to business decision-makers. Created gated content and thought leadership assets to support lead generation and sales enablement. Developed campaign strategies aligned with business goals and audience insights, driving engagement and pipeline growth. Collaborated with SMEs, editorial, and design teams to publish SEO-informed content across web and email. Managed performance reporting using Power BI, translating data into actionable recommendations. Ensured brand alignment across all creative assets and campaign touchpoints. Coordinated with internal teams and external vendors to deliver campaigns on time and within scope.

Marketing Communications Specialist at Musora Media Inc.

September 30, 2022 - July 30, 2025

Built and optimized multichannel customer journeys for onboarding, retention, and upsell. Produced high-converting emails, newsletters, and in-app messaging for a 50K+ user base. Shaped messaging and campaign assets for product launches and seasonal promotions. Partnered with designers and developers to maintain consistency across digital channels. Increased email open rates by over 20% and CTRs by 3x through testing and personalization. Monitored performance data to refine messaging, segmentation, and campaign timing.

Marketing Coordinator at iData Research

April 30, 2021 - July 30, 2025

Managed company LinkedIn presence, posting content and growing engagement in technical verticals. Executed Google Ads strategy across search and remarketing for lead acquisition. Wrote and updated SEO-optimized website content across 50+ pages to improve rankings and conversions. Developed newsletters and email campaigns tailored to buyer journey stages. Collaborated with international partners to co-launch campaigns across EU and Asia. Used sales funnel data to align marketing efforts with qualified lead generation targets.

Digital Marketing Specialist Intern at ACD Systems

August 31, 2019 - July 30, 2025

Supported execution of digital campaigns for product launches and seasonal promotions across email and social channels. Assisted in building and scheduling promotional email campaigns, focusing on layout and message clarity. Helped set up and monitor Facebook ad campaigns, providing basic performance tracking to the marketing team. Coordinated outreach with influencers and affiliate partners by preparing materials and maintaining communications.