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Hi, I’m Raziia Mansurova, a Strategic Digital Marketing Manager with around 7 years of experience driving scalable revenue growth and pipeline development for B2B and B2C tech-driven companies. I specialize in data-driven paid media, funnel optimization, and cross-functional collaboration to exceed ambitious KPIs. I’m currently pursuing an MBA in Sustainable Innovation at the University of Victoria, committed to driving responsible growth aligned with ESG principles. I thrive on turning insights into action, building scalable marketing programs that balance performance with sustainability and ethical business practices. I enjoy partnering with sales, product, and creative teams to craft campaigns that are both effective and responsible, delivering measurable impact while upholding core values.…Hi, I’m Raziia Mansurova, a Strategic Digital Marketing Manager with around 7 years of experience driving scalable revenue growth and pipeline development for B2B and B2C tech-driven companies. I specialize in data-driven paid media, funnel optimization, and cross-functional collaboration to exceed ambitious KPIs. I’m currently pursuing an MBA in Sustainable Innovation at the University of Victoria, committed to driving responsible growth aligned with ESG principles. I thrive on turning insights into action, building scalable marketing programs that balance performance with sustainability and ethical business practices. I enjoy partnering with sales, product, and creative teams to craft campaigns that are both effective and responsible, delivering measurable impact while upholding core values.

Raziia Mansurova

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Raziia Mansurova, a Strategic Digital Marketing Manager with around 7 years of experience driving scalable revenue growth and pipeline development for B2B and B2C tech-driven companies. I specialize in data-driven paid media, funnel optimization, and cross-functional collaboration to exceed ambitious KPIs. I’m currently pursuing an MBA in Sustainable Innovation at the University of Victoria, committed to driving responsible growth aligned with ESG principles. I thrive on turning insights into action, building scalable marketing programs that balance performance with sustainability and ethical business practices. I enjoy partnering with sales, product, and creative teams to craft campaigns that are both effective and responsible, delivering measurable impact while upholding core values.…Hi, I’m Raziia Mansurova, a Strategic Digital Marketing Manager with around 7 years of experience driving scalable revenue growth and pipeline development for B2B and B2C tech-driven companies. I specialize in data-driven paid media, funnel optimization, and cross-functional collaboration to exceed ambitious KPIs. I’m currently pursuing an MBA in Sustainable Innovation at the University of Victoria, committed to driving responsible growth aligned with ESG principles. I thrive on turning insights into action, building scalable marketing programs that balance performance with sustainability and ethical business practices. I enjoy partnering with sales, product, and creative teams to craft campaigns that are both effective and responsible, delivering measurable impact while upholding core values.

Available to hire

Hi, I’m Raziia Mansurova, a Strategic Digital Marketing Manager with around 7 years of experience driving scalable revenue growth and pipeline development for B2B and B2C tech-driven companies. I specialize in data-driven paid media, funnel optimization, and cross-functional collaboration to exceed ambitious KPIs. I’m currently pursuing an MBA in Sustainable Innovation at the University of Victoria, committed to driving responsible growth aligned with ESG principles.

I thrive on turning insights into action, building scalable marketing programs that balance performance with sustainability and ethical business practices. I enjoy partnering with sales, product, and creative teams to craft campaigns that are both effective and responsible, delivering measurable impact while upholding core values.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

German

Advanced

Russian

Fluent

Work Experience

Digital Marketing Manager at Collegewise

September 1, 2024 - Present

Managed and optimized a digital marketing budget exceeding $1M, achieving 68.7% year-over-year revenue growth through strategic paid social, search, and display campaigns. Launched Performance Max campaigns resulting in a 406% increase in paid display revenue and enhanced funnel conversion rates. Increased Marketing Qualified Leads by 77% using customer segmentation and lead scoring frameworks and boosted Sales Qualified Leads by 13%. Collaborated cross-functionally with sales, creative, and product teams to improve campaign messaging, leading to a 25% increase in SQL volume and 110% growth in event registrations. Oversaw end-to-end campaign management to reduce cost per lead by 40%, while improving engagement and conversion metrics, with a strong focus on personalized acquisition and retention strategies.

Regional Digital Marketing Manager at Crimson Education

August 31, 2024 - July 30, 2025

Led the India market to exceed its FY24 annual revenue target by 192%, delivering the highest ROAS (13.34) among 20 global markets, nearly double the global average and 95% higher than the previous year. Improved global Google Search performance through SKAG tests, generating 23 deals worth over $438K NZD across 8 markets. Increased initial consultations and SAL generation on META by implementing strategic monthly performance reviews and campaign optimizations, resulting in approximately $1.93M NZD revenue, quadruple the prior year. Designed and executed a Festive Offer campaign resulting in doubled P1 leads, 58% more initial consultations, and a 57% reduction in cost per consultation.

Digital Marketing Coordinator at Crimson Education

July 31, 2023 - July 30, 2025

Awarded Digital Marketing Coordinator of the Year and Best Test awards in the company. Completed a global Google Search optimization project incorporating SKAG structures leading to a 35% increase in leads, 1.2x higher CTR, and 43% reduction in CPL. Successfully assumed regional digital marketing responsibilities for Saudi Arabia, surpassing revenue and lead generation targets within one quarter. Implemented granular audience targeting in META campaigns, generating over $1.17M NZD revenue in H2 FY23, accounting for 67% of paid digital revenue.

Social Media Marketing Manager at SparkCycle Studio

March 31, 2022 - July 30, 2025

Developed and executed a data-driven content strategy increasing organic reach by 25% and post engagement by 30% through regular analysis and optimization. Organized promotional events around Valentine’s Day and International Women’s Day with curated content and visuals to boost community engagement. Established a content calendar and improved scheduling processes, reducing content creation time by 20% and ensuring consistent social media posting frequency.

Digital Marketing Manager at Collegewise

September 1, 2024 - Present

Owned and optimized a $1M+ digital marketing budget, delivering 68.7% YoY revenue growth (FY25 Q1–Q3: $3.01M vs FY24 Q1–Q3: $1.78M). Launched Performance Max campaigns, establishing a new high-performing revenue channel and achieving +406% Paid Display revenue growth. Implemented customer segmentation and lead scoring to increase MQLs by 77% and SQLs by 13%, aligned marketing and sales for higher pipeline efficiency. Collaborated cross-functionally with sales, creative, and product teams to improve messaging and assets, driving a 25% rise in SQL volume and a 110% increase in event registrations. Led end-to-end campaign management, reducing cost per lead by 40% while boosting engagement and conversions.

Regional Digital Marketing Manager at Crimson Education

August 1, 2024 - September 9, 2025

Led India to surpass its FY24 revenue target (192% before Q4) with the highest ROAS (13.34) across Crimson markets. Globally improved Google Search performance via SKAG testing across 8 markets, generating 23 deals worth NZD 438,684. Increased IC generation on META from 91 to 521 in H1 FY24 and P1–P2 SAL from 436 to 937, contributing NZD 1,933,311 in revenue (ROAS 15.31). Implemented a Festive Offer in November, closing NZD 46,000, doubling P1 leads, increasing ICs by 58%, and reducing Cost Per IC by 57%.

Digital Marketing Coordinator at Crimson Education

July 1, 2023 - September 9, 2025

Won multiple awards for digital marketing excellence and led a global Google Search optimisation project introducing a SKAG structure, yielding 35% more leads, 1.2x higher CTR, 11% higher share of target leads, and 43% lower CPL. Helped 8 markets implement SKAG with notable cost reductions; in Japan, cost per target lead dropped 9x. Took over RDM responsibilities for Saudi Arabia, generating >NZD 150,000 in revenue, 30+ ICs, and 130+ P1–P2 leads. Implemented granular META audience targeting, contributing NZD 1,177,942 in H2 FY23 (67% of paid digital revenue).

Social Media Marketing Manager at SparkCycle Studio

March 1, 2022 - September 9, 2025

Developed a data-driven content strategy increasing organic reach by 25% and post engagement by 30%. Planned and executed Valentine’s Day and International Women’s Day promotions with visually compelling content and community-focused copy. Implemented a content calendar and scheduling system, reducing content creation time by 20% and ensuring consistent posting across platforms.