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I am a creative and strategic Graphic Designer with over five years of experience leading brand identity systems across digital, print, and experiential platforms. I have a proven ability to drive visual consistency, evolve brand direction, and collaborate cross-functionally with product, marketing, and engineering teams. I am proficient in Figma and Adobe Creative Suite, with strengths in typography, layout, user-centered design, and visual storytelling. I thrive on delivering impactful design solutions and creating intuitive user experiences that align with business objectives.…I am a creative and strategic Graphic Designer with over five years of experience leading brand identity systems across digital, print, and experiential platforms. I have a proven ability to drive visual consistency, evolve brand direction, and collaborate cross-functionally with product, marketing, and engineering teams. I am proficient in Figma and Adobe Creative Suite, with strengths in typography, layout, user-centered design, and visual storytelling. I thrive on delivering impactful design solutions and creating intuitive user experiences that align with business objectives.

Maimnat Batool

Graphic Designer, Illustrator, UX Designer, +3

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I am a creative and strategic Graphic Designer with over five years of experience leading brand identity systems across digital, print, and experiential platforms. I have a proven ability to drive visual consistency, evolve brand direction, and collaborate cross-functionally with product, marketing, and engineering teams. I am proficient in Figma and Adobe Creative Suite, with strengths in typography, layout, user-centered design, and visual storytelling. I thrive on delivering impactful design solutions and creating intuitive user experiences that align with business objectives.…I am a creative and strategic Graphic Designer with over five years of experience leading brand identity systems across digital, print, and experiential platforms. I have a proven ability to drive visual consistency, evolve brand direction, and collaborate cross-functionally with product, marketing, and engineering teams. I am proficient in Figma and Adobe Creative Suite, with strengths in typography, layout, user-centered design, and visual storytelling. I thrive on delivering impactful design solutions and creating intuitive user experiences that align with business objectives.

Available to hire

I am a creative and strategic Graphic Designer with over five years of experience leading brand identity systems across digital, print, and experiential platforms. I have a proven ability to drive visual consistency, evolve brand direction, and collaborate cross-functionally with product, marketing, and engineering teams.

I am proficient in Figma and Adobe Creative Suite, with strengths in typography, layout, user-centered design, and visual storytelling. I thrive on delivering impactful design solutions and creating intuitive user experiences that align with business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Graphic Designer at Neapolitan Group

November 1, 2023 - Present

Led design for five food brands including Pizza Garden, implementing a strategic approach to digital, print, packaging, social, and web graphics aligned with brand guidelines and business objectives. Conceptualized over 50,000 menu flyers for a print campaign targeting offline demographics, resulting in a 25% increase in revenue. Created motion and static graphics tailored to platform-specific formats such as Instagram, Facebook, YouTube, and X, boosting brand awareness and user engagement. Assisted in marketing initiatives including video and sound editing, content creation, and promotional events. Collaborated with the marketing team to analyze Q4 objectives and consumer trends, implementing targeted SMS and email marketing campaigns tailored to seasonal promotions, increasing brand visibility and conversion rates. Developed three digital products—a website (mobile and desktop) and an app—by creating wireframes and interactive prototypes to visualize design concepts and gather st

Graphic Designer at Neapolitan Group

November 1, 2023 - Present

Lead designer for 5 food brands including Pizza Garden; responsible for implementing a strategic approach to digital, print, packaging, social and web graphics, following brand guidelines, and aligning with business objectives. Conceptualised over 50,000 menu flyers for a print campaign, strategically targeting offline demographics to promote new products, deals, and delivery initiatives resulting in a 25% increase in revenue. Boosted brand awareness by creating motion and static graphics tailored to platform-specific formats driving higher user engagement and increasing follower growth. Assisted in marketing initiatives including video and sound editing, content creation, and promotional events. Collaborated with the marketing team to analyse Q4 objectives and consumer trends, implementing targeted SMS and email marketing campaigns tailored to seasonal promotions, resulting in increased brand visibility and higher conversion rates. Created 3 digital products—website (mobile & deskto

Graphic Designer and UX/UI Designer at Plantish Future

October 31, 2023 - August 15, 2025

Executed print packaging for three new products reinforcing brand recognition and visual coherence across touchpoints while meeting functional packaging requirements. Co-developed and launched two comprehensive brand identity systems in collaboration with marketing and leadership teams, including documentation of logo usage, type, and color systems. Successfully designed Shopify webpages adhering to UX best practices to maximize revenue generation by providing an intuitive and user-friendly experience, resulting in a 30% increase in sales.

Graphic Designer and UX/UI Designer at Plantish Future

October 31, 2023 - July 30, 2025

Executed print packaging for 3 new products, reinforcing brand recognition and visual coherence across touchpoints while meeting functional requirements. Co-developed and launched 2 comprehensive brand identity systems in collaboration with marketing and leadership teams, including documentation of logo usage, type, and color systems. Successfully designed web pages on Shopify adhering to best UX practices to maximize revenue generation by providing an intuitive and user-friendly experience, resulting in a 30% increase in sales.

Graphic Designer & UX Designer at Lahore University of Management Sciences

April 30, 2022 - July 30, 2025

Illustrated 2D characters, clothing, and landscapes in a mobile game resulting in a visually diverse and culturally inclusive gaming environment. Engaged in user research, literature reviews, interviews, and creation of user stories to inform development of impactful mobile applications. Employed design methodologies to create user personas, plan information architecture, map user journeys, and develop wireframes and functional prototypes including crafting icons and assets.

Graphic Designer & UX Designer at Lahore University of Management Sciences

April 1, 2022 - August 15, 2025

Illustrated 2D characters, clothing, and landscapes in a mobile game resulting in a visually diverse and culturally inclusive gaming environment. Engaged in user research, literature reviews, interviews, and creation of user stories to inform impactful mobile app development. Applied design methodologies to create user personas, plan information architecture, map user journeys, and develop wireframes and functional prototypes, including crafting icons and assets.

Graphic Designer at Freelance

February 1, 2018 - Present

Managed multiple projects simultaneously, delivering high-quality print and digital designs on tight deadlines for GoodBowl, a healthy food restaurant based in Richmond, BC. Designed a logo, website, and established a comprehensive brand identity for Elio Education, an ed-tech platform.

Graphic Designer at Freelance

February 1, 2018 - Present

Managed multiple projects simultaneously, delivering high-quality print and digital designs under tight deadlines for GoodBowl, a healthy food restaurant based in Richmond, BC. Designed a logo, website, and established a comprehensive brand identity for Elio Education, an ed-tech platform.