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I am a Marketing and Public Relations professional with over 7 years of experience driving integrated campaigns across sectors such as beauty, lifestyle, healthcare, and fintech. I specialize in campaign strategy, content development, and client engagement, combining creative storytelling with data-driven insights to achieve measurable results. Known for my collaborative leadership and ability to deliver strong cross-functional execution, I help fuel brand growth and make a meaningful audience impact. I take pride in developing targeted marketing strategies, managing client relations effectively, and streamlining campaign analytics to optimize results. My diverse experience spans from consulting for luxury lifestyle magazines to executing product launches and integrated campaigns, always with a focus on elevating brand presence and engagement.…I am a Marketing and Public Relations professional with over 7 years of experience driving integrated campaigns across sectors such as beauty, lifestyle, healthcare, and fintech. I specialize in campaign strategy, content development, and client engagement, combining creative storytelling with data-driven insights to achieve measurable results. Known for my collaborative leadership and ability to deliver strong cross-functional execution, I help fuel brand growth and make a meaningful audience impact. I take pride in developing targeted marketing strategies, managing client relations effectively, and streamlining campaign analytics to optimize results. My diverse experience spans from consulting for luxury lifestyle magazines to executing product launches and integrated campaigns, always with a focus on elevating brand presence and engagement.

Erin K. McKie

Marketer, Marketing Strategist, Content Strategist, +3

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I am a Marketing and Public Relations professional with over 7 years of experience driving integrated campaigns across sectors such as beauty, lifestyle, healthcare, and fintech. I specialize in campaign strategy, content development, and client engagement, combining creative storytelling with data-driven insights to achieve measurable results. Known for my collaborative leadership and ability to deliver strong cross-functional execution, I help fuel brand growth and make a meaningful audience impact. I take pride in developing targeted marketing strategies, managing client relations effectively, and streamlining campaign analytics to optimize results. My diverse experience spans from consulting for luxury lifestyle magazines to executing product launches and integrated campaigns, always with a focus on elevating brand presence and engagement.…I am a Marketing and Public Relations professional with over 7 years of experience driving integrated campaigns across sectors such as beauty, lifestyle, healthcare, and fintech. I specialize in campaign strategy, content development, and client engagement, combining creative storytelling with data-driven insights to achieve measurable results. Known for my collaborative leadership and ability to deliver strong cross-functional execution, I help fuel brand growth and make a meaningful audience impact. I take pride in developing targeted marketing strategies, managing client relations effectively, and streamlining campaign analytics to optimize results. My diverse experience spans from consulting for luxury lifestyle magazines to executing product launches and integrated campaigns, always with a focus on elevating brand presence and engagement.

Available to hire

I am a Marketing and Public Relations professional with over 7 years of experience driving integrated campaigns across sectors such as beauty, lifestyle, healthcare, and fintech. I specialize in campaign strategy, content development, and client engagement, combining creative storytelling with data-driven insights to achieve measurable results. Known for my collaborative leadership and ability to deliver strong cross-functional execution, I help fuel brand growth and make a meaningful audience impact.

I take pride in developing targeted marketing strategies, managing client relations effectively, and streamlining campaign analytics to optimize results. My diverse experience spans from consulting for luxury lifestyle magazines to executing product launches and integrated campaigns, always with a focus on elevating brand presence and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Marketing Coordinator- CURLS / OUIDAD at NEON | IPG Health Company

February 29, 2024 - July 31, 2025

Supported sales teams by developing marketing materials, promotional content, and pitch presentations to align with client strategies. Conducted market research and competitive analysis within the Dermatology industry. Collaborated with cross-functional teams for integrated campaigns and event activations. Ensured consistent brand messaging in all sales collateral and client materials.

Account Executive at CDM NY

December 31, 2022 - July 31, 2025

Managed day-to-day client relationships with strategic sales and marketing support. Identified key market gaps through competitive analysis leading to an 18% increase in client engagement. Worked with creative teams to develop tailored client presentations, sales materials, and promotional content. Analyzed campaign data for performance and future improvements.

Account Executive at Beauty By Imagination

October 31, 2024 - July 31, 2025

Developed and executed competitive analyses and dynamic presentations to guide strategic marketing decisions. Managed marketing collateral creation ensuring brand consistency. Collaborated with Product Development and Regulatory teams on successful product launches and go-to-market strategies. Optimized field marketing based on consumer insights and campaign performance. Streamlined workflows and data reporting for marketing analytics.

Freelance Marketing Consultant at VUE Atlanta

March 31, 2025 - July 31, 2025

Spearheaded media and sales initiatives for a luxury lifestyle magazine targeting affluent audiences. Developed marketing strategies boosting digital media presence and engagement with traditional media. Curated luxury lifestyle content and partnerships promoting the magazine as a key source for exclusive experiences.

Freelance Marketing Consultant at VUE Atlanta (Luxury Lifestyle Magazine)

March 1, 2025 - August 18, 2025

Developed targeted digital and traditional marketing strategies to engage Georgia’s high-income luxury audience. Curated partnerships and content that elevated VUE’s profile as a premier source for real estate, design, and lifestyle insights. Expanded digital engagement through tailored campaigns, driving readership growth among affluent audiences.

Account Executive at Beauty By Imagination

October 1, 2024 - August 18, 2025

Led marketing collateral development, including packaging updates and promotional assets, ensuring consistency across all brand touchpoints. Collaborated with Product Development and Regulatory teams to execute three successful product launches, supporting go-to-market strategy. Streamlined campaign analytics reporting in Excel, improving efficiency of data insights shared with senior leadership.

Marketing Coordinator at NEON (IPG Health Company)

February 1, 2024 - August 18, 2025

Produced sales and marketing materials that supported client engagement and strengthened partnerships in the dermatology space. Conducted competitive analysis that identified market gaps, informing a campaign that boosted client engagement by 18%. Collaborated with sales and creative teams to deliver integrated campaigns and event activations aligned with client strategy.

Account Executive at CDM NY

December 1, 2022 - August 18, 2025

Managed day-to-day client relationships, providing strategic sales and marketing support to align cross-department initiatives. Partnered with creative teams to design client presentations and promotional content, supporting multimillion-dollar brand growth. Analyzed campaign data to identify areas of optimization, strengthening ROI for client campaigns.