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Hi, I'm Asaph, a strategic and hands-on Digital Marketing Manager with over 7 years of experience. I've driven engagement and business growth through social media, paid media, and content strategy. I founded a boutique digital agency and successfully scaled brands across various sectors like lifestyle, retail, and tourism. Leading high-performing teams and crafting impactful campaigns using data-driven insights are areas I thrive in. Currently, I lead digital strategy for UOL shopping malls, managing social media campaigns and reducing ad spend by bringing media buying in-house. I am passionate about creative storytelling and enjoy combining my skills in photography, videography, and community engagement to build strong brands and foster connections.…Hi, I'm Asaph, a strategic and hands-on Digital Marketing Manager with over 7 years of experience. I've driven engagement and business growth through social media, paid media, and content strategy. I founded a boutique digital agency and successfully scaled brands across various sectors like lifestyle, retail, and tourism. Leading high-performing teams and crafting impactful campaigns using data-driven insights are areas I thrive in. Currently, I lead digital strategy for UOL shopping malls, managing social media campaigns and reducing ad spend by bringing media buying in-house. I am passionate about creative storytelling and enjoy combining my skills in photography, videography, and community engagement to build strong brands and foster connections.

Asaph Teo

Social Media Manager, Digital Marketer, Content Producer, +2

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Hi, I'm Asaph, a strategic and hands-on Digital Marketing Manager with over 7 years of experience. I've driven engagement and business growth through social media, paid media, and content strategy. I founded a boutique digital agency and successfully scaled brands across various sectors like lifestyle, retail, and tourism. Leading high-performing teams and crafting impactful campaigns using data-driven insights are areas I thrive in. Currently, I lead digital strategy for UOL shopping malls, managing social media campaigns and reducing ad spend by bringing media buying in-house. I am passionate about creative storytelling and enjoy combining my skills in photography, videography, and community engagement to build strong brands and foster connections.…Hi, I'm Asaph, a strategic and hands-on Digital Marketing Manager with over 7 years of experience. I've driven engagement and business growth through social media, paid media, and content strategy. I founded a boutique digital agency and successfully scaled brands across various sectors like lifestyle, retail, and tourism. Leading high-performing teams and crafting impactful campaigns using data-driven insights are areas I thrive in. Currently, I lead digital strategy for UOL shopping malls, managing social media campaigns and reducing ad spend by bringing media buying in-house. I am passionate about creative storytelling and enjoy combining my skills in photography, videography, and community engagement to build strong brands and foster connections.

Available to hire

Hi, I’m Asaph, a strategic and hands-on Digital Marketing Manager with over 7 years of experience. I’ve driven engagement and business growth through social media, paid media, and content strategy. I founded a boutique digital agency and successfully scaled brands across various sectors like lifestyle, retail, and tourism. Leading high-performing teams and crafting impactful campaigns using data-driven insights are areas I thrive in.

Currently, I lead digital strategy for UOL shopping malls, managing social media campaigns and reducing ad spend by bringing media buying in-house. I am passionate about creative storytelling and enjoy combining my skills in photography, videography, and community engagement to build strong brands and foster connections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

Group Digital Marketing Manager at UOL Group Limited

March 1, 2024 - Present

Led digital and content strategy for UOL shopping malls including United Square, Velocity@Novena Square and KINEX. Achieved 30-40% follower growth across shopping malls’ Instagram accounts in one year. Launched TikTok account @uolmalls and grew it to 700+ followers organically. Brought media buying in-house, achieving a 20% reduction in ad spend. Managed social media campaigns for large-scale event activations such as Alpine F1 at Velocity@Novena Square, BT21, and Doraemon Christmas 2024.

Founder & Director at Hashbrown Media

February 28, 2024 - July 31, 2025

Founded and led a digital agency serving clients in retail, hospitality, skincare, and F&B sectors. Delivered 258% follower growth for The Capitol Kempinski Hotel Singapore. Managed e-commerce platforms generating $20k–$50k/month on Shopee/Lazada SG & MY. Built and led a team of 6, overseeing strategy, operations, and client retention. Grew agency revenue to $300k–$500k/year while reducing cost per acquisition through paid and organic strategies.