MS

Mohammad Syed

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Hi, I’m Mohammad Syed, a senior product leader with over 8 years of diverse experience across startups, government, media, and fitness tech.

About

Hi, I’m Mohammad Syed, a senior product leader with over 8 years of diverse experience across startups, government, media, and fitness tech. I specialise in driving high-impact SaaS development and digital transformation projects by blending technical innovation with user-focused design. Currently, I lead a pivotal transition to modernise Australia’s agricultural export documentation system at DAFF, ensuring compliance with international standards and streamlining workflows.

My background includes leading flagship SaaS platforms like HUB and UM Central, managing cross-functional teams, and collaborating closely with C-suite executives to align business objectives with technical delivery. With a foundation in entrepreneurship and a passion for technology and community, I thrive on delivering scalable solutions that elevate customer satisfaction and organisational growth.

  • 13 years' experience
  • Joined July 2025

Industry experience

  • Software & Internet
  • Government
  • Media & Entertainment
  • Consumer Goods
  • Non-Profit Organization

Work experience· 14 roles

Project Manager – Viva Labs · Viva LeisureNov 2024 – Jul 2025 · 9 mos

Spearheaded development and launch of HUB, a SaaS product managing 350+ gym locations and 350,000+ members. Integrated proprietary payment gateway processing AUD 4.5M+ bi-weekly billing. Launched Gym Flex App with 4.5-star rating and 2000+ downloads. Oversaw full-stack development using React.js, AWS, Node.js, and GraphQL. Managed a cross-functional team of 16 with Agile/Scrum, delivering HUB in 42 sprints with 95% on-time delivery. Managed concurrent projects including website revamp and platform builds. Collaborated with C-suite executives and offshore teams, reducing delivery timelines by 20%.

Assistant Director (EL1) / Digital Product Owner · Department of Agriculture, Fisheries and Forestry (DAFF)Nov 2024 – Present · 2 yrs 1 mo

Leading the transition of Plant commodity exports from legacy EXDOC to NEXDOC, a modernised SaaS platform integrating PEMS and IPPC ePhyto certificates. Streamlined documentation workflows and reduced manual data entry by 30%. Managing a cross-functional team of 10+ using Agile/Scrum, delivering bi-weekly sprints with 95% on-time delivery. Providing mentorship and performance oversight. Reporting to the Director and collaborating with C-suite executives and stakeholders to secure 100% approval for phase 1 design. Designing a digital traceability system, reducing manual processes by 40%, and prioritising backlogs aligned with legislative needs. Maintaining 99.9% uptime during technical change releases and achieving early feedback of 25% improvement in user satisfaction scores.

Project Manager – Viva Labs · Viva LeisureNov 2024 – Jul 2025 · 9 mos

Spearheaded the development and launch of HUB, a SaaS product managing 350+ gym locations and 350,000+ members, integrating proprietary payment gateway processing over AUD 4.5M bi-weekly. Launched Gym Flex App achieving 4.5-star rating and 2000+ downloads in first month. Managed full-stack development with React.js, AWS, Node.js, and GraphQL. Led 16 cross-functional team members using Agile/Scrum delivering 42 sprints with 95% on-time delivery. Orchestrated concurrent projects including website revamp, swim school platform, and digital advertising platform overhaul migrating Angular to React. Collaborated with C-suite to align business and technical goals. Managed offshore partnerships and improved delivery timelines by 20%.

Assistant Director (EL1) / Digital Product Owner · Department of Agriculture, Fisheries and Forestry (DAFF)Nov 2024 – Present · 2 yrs 1 mo
Project Manager (Australian Government) · Universal McCannSep 2022 – Jul 2025 · 2 yrs 11 mos
Project Manager (Australian Government) · Universal McCannSep 2022 – Jul 2025 · 2 yrs 11 mos
Co-Founder · SphiroJun 2018 – Jul 2025 · 7 yrs 2 mos
Co-Founder · SphiroJun 2018 – Jul 2025 · 7 yrs 2 mos

Education

B.A. Hons · Kingston University2006 – 2009
BTEC Higher National Diploma · College of Central London2005 – 2007
B.A. Hons in Business Administration, Marketing · Kingston University2006 – 2009
BTEC Higher National Diploma in Business · College of Central London2006 – 2007

Certifications and awards

Certified Scrum Product Owner (CSPO)2025
Certified Scrum Master (CSM)2025
Certified Scrum Product Owner (CSPO)2025
Certified Scrum Master (CSM)2025

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