Available to hire
Hi, I’m Mohammad Syed, a senior product leader with over 8 years of diverse experience across startups, government, media, and fitness tech. I specialise in driving high-impact SaaS development and digital transformation projects by blending technical innovation with user-focused design. Currently, I lead a pivotal transition to modernise Australia’s agricultural export documentation system at DAFF, ensuring compliance with international standards and streamlining workflows.
My background includes leading flagship SaaS platforms like HUB and UM Central, managing cross-functional teams, and collaborating closely with C-suite executives to align business objectives with technical delivery. With a foundation in entrepreneurship and a passion for technology and community, I thrive on delivering scalable solutions that elevate customer satisfaction and organisational growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Assistant Director (EL1) / Digital Product Owner at Department of Agriculture, Fisheries and Forestry (DAFF)
November 1, 2024 - PresentLeading the transition of Plant commodity exports from legacy EXDOC to NEXDOC, a SaaS platform integrating PEMS and IPPC ePhyto certificates, streamlining workflows and reducing data entry by 30%. Managing a cross-functional team of 10+ coworkers via Agile/Scrum with 95% on-time sprint delivery. Providing mentorship and performance oversight. Reporting to Director (EL2), delivering strategic updates and risk assessments. Collaborating with executives and stakeholders, securing 100% stakeholder approval for phase 1 design. Designing a digital traceability system reducing manual work by 40%. Prioritising backlogs and managing releases aligned with legislative needs. Defining user stories and acceptance criteria, resolving sprint blockers to maintain velocity. Overseeing technical change releases with 99.9% uptime. Leveraging Agile to deliver improvements increasing user satisfaction by 25%.
Project Manager – Viva Labs at Viva Leisure
November 1, 2024 - July 31, 2025Spearheaded the development and launch of HUB, a SaaS product managing 350+ gym locations and 350,000+ members, integrating proprietary payment gateway processing over AUD 4.5M bi-weekly. Launched Gym Flex App achieving 4.5-star rating and 2000+ downloads in first month. Managed full-stack development with React.js, AWS, Node.js, and GraphQL. Led 16 cross-functional team members using Agile/Scrum delivering 42 sprints with 95% on-time delivery. Orchestrated concurrent projects including website revamp, swim school platform, and digital advertising platform overhaul migrating Angular to React. Collaborated with C-suite to align business and technical goals. Managed offshore partnerships and improved delivery timelines by 20%.
Project Manager (Australian Government) at Universal McCann
September 30, 2022 - July 31, 2025Led development of UM Central, a B2B SaaS platform for media campaign management onboarding 45+ government agencies and 1500+ users. Improved workflows reducing email by 60%, campaign tracking by 40%. Designed Apollo, a real-time digital reporting platform integrating multiple data sources, eliminating manual reporting and saving 50+ weekly hours. Implemented Agile/Scrum methodologies, increasing project completion by 25% and stakeholder satisfaction. Managed cross-functional teams liaising with Department of Finance. Achieved 98% user adoption and re-architected SaaS media rate tracking product, increasing adoption by 30%. Elevated customer satisfaction from 7.2 to 9.2 by KPI analysis and team collaboration.
Co-Founder at Sphiro
June 30, 2018 - July 31, 2025Cofounded Saudi Arabia’s first freelance platform, Teamup, launching a digital marketplace empowering 1000+ creators. Scaled business from 1 to 22 clients, achieving SR 3 million revenue and 30% yearly growth via partnerships and service diversification. Expanded operations internationally with offices in Karachi, Lahore, and Jeddah. Project managed digital solutions including custom web apps, mobile platforms, and e-commerce with focus on user-centric design and scalability. Executed strategic business exit maintaining client and team stability.
Public Relations & Events Manager at IKEA
January 31, 2017 - July 31, 2025Increased brand equity by raising brand index score from 38% to 44% through targeted PR campaigns and storytelling initiatives. Orchestrated Soft Toys for Education campaign generating SR 300,000 in donations and national coverage. Launched store app achieving 35% customer adoption in six months through cross-channel promotion. Led PR for four major store openings securing media and government partnerships. Developed influencer strategy driving 15% higher social media engagement. Established regional PR presence in Bahrain.
Marketing Manager at Wafir
December 31, 2014 - July 31, 2025Led brand strategy overhaul increasing market share from 3.5% to 5.2% driving SR 5 million+ incremental sales. Launched digital presence and B2B portal improving order placement. Executed Laundromat Loyalty Campaign achieving 56% conversion, boosting consumption. Rebranded champion and Tier 3 brands with eco-friendly packaging and formats. Enhanced sales tools and delivery truck branding to boost field team efficiency and visibility.
Account Manager | Planning & Activation Manager | Activation Executive at DDB
June 30, 2013 - July 31, 2025Launched and executed BTL campaigns for national/international brands managing teams and logistics. Delivered high-impact campaigns including Effie Award-winning activations. Managed $2M+ annual budgets balancing profitability and creativity. Increased key account billing from SAR 300,000 to SAR 600,000 in six months. Grew portfolio revenue to 8% of agency total, retaining and expanding volatile accounts. Spearheaded multiple award-winning campaigns and streamlined workflows reducing timelines by 20%.
Assistant Director (EL1) / Digital Product Owner at Department of Agriculture, Fisheries and Forestry (DAFF)
November 1, 2024 - PresentLeading the transition of Plant commodity exports from legacy EXDOC to NEXDOC, a modernised SaaS platform integrating PEMS and IPPC ePhyto certificates. Streamlined documentation workflows and reduced manual data entry by 30%. Managing a cross-functional team of 10+ using Agile/Scrum, delivering bi-weekly sprints with 95% on-time delivery. Providing mentorship and performance oversight. Reporting to the Director and collaborating with C-suite executives and stakeholders to secure 100% approval for phase 1 design. Designing a digital traceability system, reducing manual processes by 40%, and prioritising backlogs aligned with legislative needs. Maintaining 99.9% uptime during technical change releases and achieving early feedback of 25% improvement in user satisfaction scores.
Project Manager – Viva Labs at Viva Leisure
November 1, 2024 - July 31, 2025Spearheaded development and launch of HUB, a SaaS product managing 350+ gym locations and 350,000+ members. Integrated proprietary payment gateway processing AUD 4.5M+ bi-weekly billing. Launched Gym Flex App with 4.5-star rating and 2000+ downloads. Oversaw full-stack development using React.js, AWS, Node.js, and GraphQL. Managed a cross-functional team of 16 with Agile/Scrum, delivering HUB in 42 sprints with 95% on-time delivery. Managed concurrent projects including website revamp and platform builds. Collaborated with C-suite executives and offshore teams, reducing delivery timelines by 20%.
Project Manager (Australian Government) at Universal McCann
September 30, 2022 - July 31, 2025Led development of UM Central SaaS platform onboarding 45+ government agencies with 1500+ users, reducing email traffic by 60%. Designed Apollo, a real-time reporting platform integrating multiple data sources, saving 50+ hours weekly and boosting data accuracy by 35%. Implemented Agile/Scrum practices increasing project completions by 25%. Managed cross-functional teams and liaised with the Department of Finance, achieving 98% user adoption and elevating customer satisfaction scores from 7.2 to 9.2. Re-architected a critical SaaS product, driving a 30% surge in user adoption.
Co-Founder at Sphiro
June 30, 2018 - July 31, 2025Cofounded Saudi Arabia’s first freelance platform, Teamup, scaling from 1 to 22 clients and SR 3 million revenue with 30% yearly growth. Expanded operations internationally with offices in Karachi and Jeddah. Project managed digital solutions including web apps, mobile platforms, and e-commerce focused on user-centric design and scalability. Executed a strategic business exit while ensuring team and client continuity.
Public Relations & Events Manager at IKEA
January 31, 2017 - July 31, 2025Increased IKEA’s brand equity and media presence through targeted PR campaigns and successful community initiatives. Led campaigns yielding SR 300,000 in donations and national coverage. Launched store app with substantial customer adoption. Managed PR for major store openings and developed influencer strategy increasing social media engagement by 15%. Strengthened regional PR footprint and partnerships with government bodies and media.
Marketing Manager at Wafir
December 31, 2014 - July 31, 2025Directed brand strategy overhaul leading to increased market share and incremental sales of SR 5 million+. Launched digital presence including social media and B2B portals. Executed Laundromat Loyalty Campaign with 56% conversion rate. Rebranded products with eco-friendly packaging and modern visual identity. Enhanced sales tools and branding efforts to boost field efficiency and visibility.
Account Manager | Planning & Activation Manager | Activation Executive at DDB
June 30, 2013 - July 31, 2025Executed BTL campaigns and led campaign teams working on major brands. Managed budgets exceeding $2M and increased billing for key accounts by 100%. Delivered award-winning campaigns and streamlined operations to reduce timelines by 20%. Secured long-term client partnerships and aligned activations with brand objectives and government approvals.
Education
B.A. Hons at Kingston University
September 1, 2006 - June 30, 2009BTEC Higher National Diploma at College of Central London
September 1, 2005 - June 30, 2007B.A. Hons in Business Administration, Marketing at Kingston University
September 1, 2006 - June 30, 2009BTEC Higher National Diploma in Business at College of Central London
September 1, 2006 - June 30, 2007Qualifications
Certified Scrum Product Owner (CSPO)
April 1, 2025 - April 30, 2025Certified Scrum Master (CSM)
June 1, 2025 - June 30, 2025Certified Scrum Product Owner (CSPO)
April 1, 2025 - April 1, 2025Certified Scrum Master (CSM)
June 1, 2025 - June 1, 2025Industry Experience
Software & Internet, Government, Media & Entertainment, Consumer Goods, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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