Dynamic communications leader with 13+ years steering public narratives, media planning, and brand visibility for top-tier conglomerates across international markets. Expert in development-oriented communication, stakeholder engagement, and translating technical or policy-driven content into accessible global narratives. Proven track record of delivering ROI through integrated ATL/BTL campaigns, digital transformation, and data-driven stakeholder engagement.

Sazzad H. Shoyeb

Dynamic communications leader with 13+ years steering public narratives, media planning, and brand visibility for top-tier conglomerates across international markets. Expert in development-oriented communication, stakeholder engagement, and translating technical or policy-driven content into accessible global narratives. Proven track record of delivering ROI through integrated ATL/BTL campaigns, digital transformation, and data-driven stakeholder engagement.

Available to hire

Dynamic communications leader with 13+ years steering public narratives, media planning, and brand visibility for top-tier conglomerates across international markets.

Expert in development-oriented communication, stakeholder engagement, and translating technical or policy-driven content into accessible global narratives. Proven track record of delivering ROI through integrated ATL/BTL campaigns, digital transformation, and data-driven stakeholder engagement.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Bengali
Advanced

Work Experience

Digital Marketing Management & Strategist at Rupayan Group
August 1, 2018 - Present
Developed and implemented comprehensive digital marketing strategies. Enhanced UI/CX design to improve customer engagement. Managed PPC, SEM, and SEO campaigns resulting in significant ROI.
Deputy Manager, Media & Communication at ICE Media Ltd
August 31, 2012 - July 31, 2025
Led media planning and public relations initiatives. Executed creative campaigns for ATL and BTL marketing. Managed marketing communications and advertising for major publications.
Asst. Manager Marketing Communication at Strategic Helm Over World Entrepreneurs Business
December 31, 2010 - July 31, 2025
Operated as solo head over the business, focusing on marketing and human resource functions.
Asst. Manager Customer Service & Business Development at Nasir Group of Industries Ltd
June 30, 2009 - July 31, 2025
Handled corporate marketing and customer service for the Koncept Furniture and Home Solutions.
DIGITAL MARKETING MANAGEMENT & STRATEGIST at Rupayan Group
August 1, 2018 - Present
Developed and implemented comprehensive digital marketing strategies. Enhanced UI/CX design to improve customer engagement. Managed PPC, SEM, and SEO campaigns resulting in significant ROI.
Deputy Manager, Media & Communication at ICE Media Ltd
August 31, 2012 - July 31, 2025
Led media planning and public relations initiatives. Executed creative campaigns for ATL and BTL marketing. Managed marketing communications and advertising for major publications.
Asst. Manager Marketing Communication at Strategic Helm Over World Entrepreneurs Business
December 31, 2010 - July 31, 2025
Asst. Manager Customer Service & Business Development at Nasir Group of Industries Ltd
June 30, 2009 - July 31, 2025
Handled corporate marketing and customer service for the Koncept Furniture and Home Solutions.
Strategic Head of Digital Narratives & Communications Lead at World Entrepreneurs Business
August 1, 2018 - Present
Directing digital narratives and knowledge dissemination strategies for global audiences; leading strategic growth, ROI optimization, UI/UX enhancements, and cross-channel communications to enhance brand visibility.
Deputy Manager, Media & Communication at Rupayan Group
October 1, 2011 - December 31, 2012
Led media planning and PR initiatives for a major real estate conglomerate; developed media plans, stakeholder reports, and performance analyses to guide executive decisions.
Assistant Manager, Marketing Communication at ICE Media Ltd
January 1, 2010 - August 31, 2011
End-to-end marketing communications and advertising scheduling; ensured brand consistency across outlets and optimized campaigns.
Assistant Manager, Customer Service & Business Development at Nasir Group of Industries Ltd
February 1, 2007 - June 30, 2009
Managed corporate marketing and customer service operations for Koncept Furniture and Home Solutions brands; established customer service protocols that improved client satisfaction and supported business development targets.
Global Digital Marketing Strategist & Communication Lead at Strategic Helm Over World Entrepreneurs Business
August 1, 2018 - Present
directing digital narratives, knowledge dissemination strategies, and stakeholder engagement; leading growth across multiple platforms; optimizing ROI; enhancing UX; shaping content strategy for global audiences.
Independent Marketing & Communication Consultant at Independent Marketing & Communication Consultant
January 1, 2013 - December 31, 2017
Led knowledge dissemination campaigns; executed integrated ATL/BTL campaigns; produced data-driven reports to guide executive decision-making.

Education

Masters of Business Administration at National University of Bangladesh
January 1, 2010 - December 31, 2010
Masters of Business Administration at National University of Bangladesh
January 1, 2010 - December 31, 2010
Master of Business Studies (MBS) at National University of Bangladesh
January 11, 2030 - January 1, 2010
Master of Business Studies (MBS) at National University of Bangladesh
January 11, 2030 - January 1, 2010
Bachelor of Commerce (Honours) at National University of Bangladesh
January 11, 2030 - January 7, 2026

Qualifications

HR Practitioner for hiring and job placement
January 11, 2030 - July 31, 2025
Digital Marketing Management Certification
January 11, 2030 - July 31, 2025
Google Ads and Analytics (Google Soft Skills)
January 11, 2030 - July 31, 2025
Facebook Blueprint (meta blueprint)
January 11, 2030 - July 31, 2025
Digital Marketing (Udemy, Coursera, Queensland University of Technology, SEO Academy)
January 11, 2030 - July 31, 2025
AI & Media Analytics - Amazon AI, Future Learn
January 11, 2030 - July 31, 2025
HR Practitioner for hiring and job placement
January 11, 2030 - July 31, 2025
Digital Marketing Management Certification
January 11, 2030 - July 31, 2025
Google Ads and Analytics (Google Soft Skills)
January 11, 2030 - July 31, 2025
Facebook Blueprint (meta blueprint)
January 11, 2030 - July 31, 2025
Digital Marketing (Udemy, Coursera, Queensland University of Technology, SEO Academy)
January 11, 2030 - July 31, 2025
AI & Media Analytics - Amazon Ai, Future Learn
January 11, 2030 - July 31, 2025
Google Ads Certification
January 11, 2030 - January 7, 2026
Google Analytics Certification
January 11, 2030 - January 7, 2026
Facebook Blueprint
January 11, 2030 - January 7, 2026
SEO Certification
January 11, 2030 - January 7, 2026
Google Ads & Analytics Certification
January 11, 2030 - January 7, 2026
AI & Media Analytics (Amazon AI / Future Learn)
January 11, 2030 - January 7, 2026
SEO Academy Certification
January 11, 2030 - January 7, 2026
Digital Marketing Institute Certification (USA)
January 11, 2030 - January 7, 2026
Google AI Education Certification
January 11, 2030 - January 7, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Consumer Goods, Real Estate & Construction