Available to hire
I am Sazzad H. Shoyeb, a dynamic Head of Communications and Digital Strategist with 13+ years of experience steering public narratives, media planning, and brand visibility for top-tier conglomerates and international markets. I excel at developing strategy-driven communications that resonate with diverse audiences while aligning with business goals.
I specialize in translating complex technical or policy-driven content into accessible global narratives, driving stakeholder engagement and ROI through integrated ATL/BTL campaigns, digital transformation, and data-driven decision making. I have a proven track record delivering measurable impact across multiple platforms and audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Bengali
Advanced
Work Experience
Digital Marketing Management & Strategist at Rupayan Group
August 1, 2018 - PresentDeveloped and implemented comprehensive digital marketing strategies. Enhanced UI/CX design to improve customer engagement. Managed PPC, SEM, and SEO campaigns resulting in significant ROI.
Deputy Manager, Media & Communication at ICE Media Ltd
August 31, 2012 - July 31, 2025Led media planning and public relations initiatives. Executed creative campaigns for ATL and BTL marketing. Managed marketing communications and advertising for major publications.
Asst. Manager Marketing Communication at Strategic Helm Over World Entrepreneurs Business
December 31, 2010 - July 31, 2025Operated as solo head over the business, focusing on marketing and human resource functions.
Asst. Manager Customer Service & Business Development at Nasir Group of Industries Ltd
June 30, 2009 - July 31, 2025Handled corporate marketing and customer service for the Koncept Furniture and Home Solutions.
DIGITAL MARKETING MANAGEMENT & STRATEGIST at Rupayan Group
August 1, 2018 - PresentDeveloped and implemented comprehensive digital marketing strategies. Enhanced UI/CX design to improve customer engagement. Managed PPC, SEM, and SEO campaigns resulting in significant ROI.
Deputy Manager, Media & Communication at ICE Media Ltd
August 31, 2012 - July 31, 2025Led media planning and public relations initiatives. Executed creative campaigns for ATL and BTL marketing. Managed marketing communications and advertising for major publications.
Asst. Manager Marketing Communication at Strategic Helm Over World Entrepreneurs Business
December 31, 2010 - July 31, 2025Asst. Manager Customer Service & Business Development at Nasir Group of Industries Ltd
June 30, 2009 - July 31, 2025Handled corporate marketing and customer service for the Koncept Furniture and Home Solutions.
Strategic Head of Digital Narratives & Communications Lead at World Entrepreneurs Business
August 1, 2018 - PresentDirecting digital narratives and knowledge dissemination strategies for global audiences; leading strategic growth, ROI optimization, UI/UX enhancements, and cross-channel communications to enhance brand visibility.
Deputy Manager, Media & Communication at Rupayan Group
October 1, 2011 - December 31, 2012Led media planning and PR initiatives for a major real estate conglomerate; developed media plans, stakeholder reports, and performance analyses to guide executive decisions.
Assistant Manager, Marketing Communication at ICE Media Ltd
January 1, 2010 - August 31, 2011End-to-end marketing communications and advertising scheduling; ensured brand consistency across outlets and optimized campaigns.
Assistant Manager, Customer Service & Business Development at Nasir Group of Industries Ltd
February 1, 2007 - June 30, 2009Managed corporate marketing and customer service operations for Koncept Furniture and Home Solutions brands; established customer service protocols that improved client satisfaction and supported business development targets.
Global Digital Marketing Strategist & Communication Lead at Strategic Helm Over World Entrepreneurs Business
August 1, 2018 - Present directing digital narratives, knowledge dissemination strategies, and stakeholder engagement; leading growth across multiple platforms; optimizing ROI; enhancing UX; shaping content strategy for global audiences.
Independent Marketing & Communication Consultant at Independent Marketing & Communication Consultant
January 1, 2013 - December 31, 2017Led knowledge dissemination campaigns; executed integrated ATL/BTL campaigns; produced data-driven reports to guide executive decision-making.
Head of Communications and Digital Strategy at Strategic Helm Over World Entrepreneurs
August 1, 2018 - PresentDirecting digital narratives and knowledge dissemination strategies for global audiences. Developed comprehensive digital marketing strategies to increase brand visibility and engagement across multiple platforms. Managed high-budget PPC, SEM, and SEO campaigns, delivering a 33% uplift in ROI through precise audience targeting and bid optimization. Spearheaded UI/UX enhancements that improved customer retention by 57% and streamlined the digital user journey. Led knowledge dissemination campaigns translating complex policy and technical concepts into engaging content for diverse public stake holders.
Independent Marketing & Communications Consultant at Independent Marketing & Communications Consultant
January 1, 2013 - December 31, 2017Directed end-to-end marketing and communications initiatives; built content for global audiences; created revenue growth through ROI-driven campaigns; managed budgets and cross-channel activation across ATLs and BTLs, delivering measurable impact for diverse clients.
Deputy Manager, Media & Communications at RUPAYAN GROUP
October 1, 2011 - December 31, 2012Orchestrated 360-degree media planning and PR initiatives across ATL (TV/Print) and BTL (Events/Activation) channels. Produced high-level data reports and presentations for internal/external stakeholders to guide executive decision-making. Managed a marketing budget of 1 Crore BDT, ensuring optimal allocation across media buying and creative production.
Global Digital Marketing Strategist & Communications Lead at Strategic Helm Over World Entrepreneurs Business
August 1, 2018 - PresentDirecting digital narratives and knowledge dissemination strategies for global audiences. Developed comprehensive digital marketing strategies that increased brand visibility and measurable engagement across multiple platforms. Managed high-budget PPC, SEM, and SEO campaigns, delivering a 33% uplift in ROI through precise audience targeting and bid optimization. Spearheaded UI/UX enhancements that improved customer retention rates by 57% and streamlined the digital user journey. Led knowledge dissemination campaigns, translating complex policy/technical concepts into engaging content for diverse public stakeholders.
Education
Masters of Business Administration at National University of Bangladesh
January 1, 2010 - December 31, 2010Masters of Business Administration at National University of Bangladesh
January 1, 2010 - December 31, 2010Master of Business Studies (MBS) at National University of Bangladesh
January 11, 2030 - January 1, 2010Master of Business Studies (MBS) at National University of Bangladesh
January 11, 2030 - January 1, 2010Bachelor of Commerce (Honours) at National University of Bangladesh
January 11, 2030 - January 7, 2026Postgraduate Diploma in Digital Marketing at Queensland University of Technology, Australia
January 11, 2030 - January 1, 2020Master of Business Studies (MBS), Marketing at National University of Bangladesh
January 11, 2030 - January 1, 2010PGD, Digital Marketing at Queensland University of Technology, Australia
January 11, 2030 - January 1, 2020Master of Business Studies (MBS), Marketing at National University of Bangladesh
January 11, 2030 - January 1, 2010Qualifications
HR Practitioner for hiring and job placement
January 11, 2030 - July 31, 2025Digital Marketing Management Certification
January 11, 2030 - July 31, 2025Google Ads and Analytics (Google Soft Skills)
January 11, 2030 - July 31, 2025Facebook Blueprint (meta blueprint)
January 11, 2030 - July 31, 2025Digital Marketing (Udemy, Coursera, Queensland University of Technology, SEO Academy)
January 11, 2030 - July 31, 2025AI & Media Analytics - Amazon AI, Future Learn
January 11, 2030 - July 31, 2025HR Practitioner for hiring and job placement
January 11, 2030 - July 31, 2025Digital Marketing Management Certification
January 11, 2030 - July 31, 2025Google Ads and Analytics (Google Soft Skills)
January 11, 2030 - July 31, 2025Facebook Blueprint (meta blueprint)
January 11, 2030 - July 31, 2025Digital Marketing (Udemy, Coursera, Queensland University of Technology, SEO Academy)
January 11, 2030 - July 31, 2025AI & Media Analytics - Amazon Ai, Future Learn
January 11, 2030 - July 31, 2025Google Ads Certification
January 11, 2030 - January 7, 2026Google Analytics Certification
January 11, 2030 - January 7, 2026Facebook Blueprint
January 11, 2030 - January 7, 2026SEO Certification
January 11, 2030 - January 7, 2026Google Ads & Analytics Certification
January 11, 2030 - January 7, 2026AI & Media Analytics (Amazon AI / Future Learn)
January 11, 2030 - January 7, 2026SEO Academy Certification
January 11, 2030 - January 7, 2026Digital Marketing Institute Certification (USA)
January 11, 2030 - January 7, 2026Google AI Education Certification
January 11, 2030 - January 7, 2026Google Ads & Analytics Certification
January 11, 2030 - February 16, 2026Meta Blueprint Certification
January 11, 2030 - February 16, 2026AI & Media Analytics Certification
January 11, 2030 - February 16, 2026Digital Marketing Certification (Digital Marketing Institute / Udemy / Coursera)
January 11, 2030 - February 16, 2026SEO Academy Certification
January 11, 2030 - February 16, 2026Google Ads & Analytics Certification
January 11, 2030 - April 15, 2026Meta Blueprint Certification
January 11, 2030 - April 15, 2026AI & Media Analytics Certification
January 11, 2030 - April 15, 2026Digital Marketing Certification (Digital Marketing Institute USA / Udemy)
January 11, 2030 - April 15, 2026HubSpot Academy Certification
January 11, 2030 - April 15, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Consumer Goods, Real Estate & Construction
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