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Hi, I'm Lasya, a data-driven digital marketing specialist with over three years of experience in SEO, paid media, and social strategies. I love crafting client-centric campaigns that boost web visibility and ROI, and I'm skilled at leveraging tools like Google Analytics and Google Search Console to refine digital campaigns. Currently based in Singapore, I work closely with global teams and clients to deliver measurable results. I have a passion for creating engaging content that resonates with audiences, whether through UGC, social media, or influencer partnerships. My experience spans managing YouTube channels for global brands and optimizing local SEO strategies to drive growth. I'm always eager to collaborate and learn more about digital marketing trends to keep campaigns fresh and effective.…Hi, I'm Lasya, a data-driven digital marketing specialist with over three years of experience in SEO, paid media, and social strategies. I love crafting client-centric campaigns that boost web visibility and ROI, and I'm skilled at leveraging tools like Google Analytics and Google Search Console to refine digital campaigns. Currently based in Singapore, I work closely with global teams and clients to deliver measurable results. I have a passion for creating engaging content that resonates with audiences, whether through UGC, social media, or influencer partnerships. My experience spans managing YouTube channels for global brands and optimizing local SEO strategies to drive growth. I'm always eager to collaborate and learn more about digital marketing trends to keep campaigns fresh and effective.

Lasya Suma Dubagunta

UGC Creator, Digital Marketer, Content Creator, +2

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Hi, I'm Lasya, a data-driven digital marketing specialist with over three years of experience in SEO, paid media, and social strategies. I love crafting client-centric campaigns that boost web visibility and ROI, and I'm skilled at leveraging tools like Google Analytics and Google Search Console to refine digital campaigns. Currently based in Singapore, I work closely with global teams and clients to deliver measurable results. I have a passion for creating engaging content that resonates with audiences, whether through UGC, social media, or influencer partnerships. My experience spans managing YouTube channels for global brands and optimizing local SEO strategies to drive growth. I'm always eager to collaborate and learn more about digital marketing trends to keep campaigns fresh and effective.…Hi, I'm Lasya, a data-driven digital marketing specialist with over three years of experience in SEO, paid media, and social strategies. I love crafting client-centric campaigns that boost web visibility and ROI, and I'm skilled at leveraging tools like Google Analytics and Google Search Console to refine digital campaigns. Currently based in Singapore, I work closely with global teams and clients to deliver measurable results. I have a passion for creating engaging content that resonates with audiences, whether through UGC, social media, or influencer partnerships. My experience spans managing YouTube channels for global brands and optimizing local SEO strategies to drive growth. I'm always eager to collaborate and learn more about digital marketing trends to keep campaigns fresh and effective.

Available to hire

Hi, I’m Lasya, a data-driven digital marketing specialist with over three years of experience in SEO, paid media, and social strategies. I love crafting client-centric campaigns that boost web visibility and ROI, and I’m skilled at leveraging tools like Google Analytics and Google Search Console to refine digital campaigns. Currently based in Singapore, I work closely with global teams and clients to deliver measurable results.

I have a passion for creating engaging content that resonates with audiences, whether through UGC, social media, or influencer partnerships. My experience spans managing YouTube channels for global brands and optimizing local SEO strategies to drive growth. I’m always eager to collaborate and learn more about digital marketing trends to keep campaigns fresh and effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

UGC Creator (Project-Based Freelance)

April 30, 2025 - July 31, 2025

Created sustainable product-centric UGC content for Instagram and TikTok, increasing engagement with eco-conscious audiences. Aligned visual storytelling with brand identity, contributing to increased follower interaction.

Ad Trafficker at Netflix

September 30, 2024 - July 31, 2025

Led end-to-end YouTube channel management across APAC, EMEA, LATAM, and UCAN, ensuring geo-blocking compliance and localized content strategy. Optimized video discoverability through subtitles, multilingual metadata, thumbnail design, and end-screen localization. Streamlined workflows via Netflix Posting Tools and monday.com, reducing delivery timelines by 20%. Collaborated cross-functionally with 8+ global teams to maintain 100% on-time publishing.

Senior Social Media Strategist at Anaisol Consultants

May 31, 2024 - July 31, 2025

Spearheaded 360° digital campaigns across social media platforms, delivering over 100 high-performing posts monthly with consistent brand messaging. Achieved 20% audience reach growth through influencer partnerships and AI-powered content ideation. Elevated local SEO by 15% with Google My Business optimization. Led cross-functional teams to align visuals and data insights with KPIs. Pioneered event-triggered content calendars synchronized with real-world activations.

Social Media Analyst at ffreedom

September 30, 2022 - July 31, 2025

Scaled 6 multilingual YouTube channels by optimizing 60+ videos monthly, increasing watch time by 25% through SEO-driven content enhancements. Boosted organic reach by 10% via strategic backlinking and local keyword targeting. Achieved 5% conversion rate on Hootsuite platforms through data-backed audience engagement strategies. Enhanced monetization potential by 10% via optimized ad placements and content upgrades. Streamlined cross-platform publishing using Hootsuite, improving scheduling efficiency by 20%. Partnered with SEO teams to analyze KPIs and refine content strategy.