Available to hire
Hi, I’m Ana Zoria Traversi, a passionate multilingual marketing specialist with a strong background in driving brand growth through innovative solutions that captivate audiences. I have extensive experience in content strategy, digital marketing, and brand positioning, and I excel in team leadership and campaign management. My proficiency in SEO/SEM and creating creative digital journeys has helped enhance lead generation and brand visibility.
I thrive in fast-paced environments and am always eager to bring my strategic vision and expertise to a dynamic digital communications team. I love working collaboratively to achieve meaningful results and am passionate about emerging technologies like Generative AI.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
French
Advanced
Italian
Advanced
Lithuanian
Fluent
Russian
Fluent
Work Experience
Digital Marketing Manager at Charriol
March 31, 2024 - July 31, 2025Designed and implemented a marketing strategy across various channels for diverse audiences, aligning with brand equity and company objectives. Forged four strategic partnerships increasing brand reputation and audience reach by 30%. Led the sustainability initiative 'Charriol Living' focused on eliminating single-use plastics. Facilitated media coverage during flagship events and managed press attendance. Maintained brand consistency across global messaging and marketing materials. Managed relationships with external agencies and third-party suppliers to ensure seamless collaboration and successful project execution.
Employer Brand Manager at Dentsu
May 31, 2020 - July 31, 2025Identified passionate employees with strong communication skills and promoted employee engagement. Implemented analytics and feedback mechanisms to evaluate brand ambassador strategy effectiveness. Conducted training sessions and workshops on company brand vision, key messages, and values. Encouraged active participation, customer engagement, and sharing of positive brand stories. Researched and proposed platforms for employee advocacy to amplify company content and initiatives.
Content Marketing Manager at The Adecco Group/Akkodis
January 31, 2020 - July 31, 2025Developed and executed external communications campaigns that enhanced market awareness. Initiated hackathon events to foster innovation and collaboration. Managed planning, development, coordination, and execution of multiple marketing campaigns simultaneously, using digital marketing including email marketing and automation platforms. Supervised a team of junior marketing members.
Content Marketing Account Director at Croud
March 31, 2018 - July 31, 2025Managed content marketing strategies for various brands including VF Corporation brands such as Vans, Timberland, East pack, and Regus. Coordinated with clients to understand target audiences and brand objectives. Ensured visibility across 3,000+ locations worldwide through influencer marketing and brand ambassador programs.
Content Marketing Account Manager at Brave Bison/Greenlight
May 31, 2017 - July 31, 2025Developed content strategies for major international clients like Bank of America, New Balance, Superdry, and Victoria Beckham focused on rich media content across platforms. Conducted market research and consumer insights analysis to find content opportunities. Managed content creators and ensured adherence to brand guidelines. Handled client communication and budget management.
Public Relations Specialist at Finserv/Monitise
October 31, 2015 - July 31, 2025Served as main contact for media inquiries and developed relationships with publications to pitch stories and arrange media interviews. Crafted messaging for target audiences and selected effective channels. Participated in crisis management strategies and communication planning. Implemented On-Site and Off-Site SEO strategies for company websites.
Digital Marketing Manager at Charriol
March 31, 2024 - July 31, 2025Led global brand awareness campaigns and go-to-market brand strategies for a luxury brand specializing in timepieces, fine jewelry, and premium accessories. Orchestrated 360-degree online and offline marketing strategies to increase brand awareness and customer engagement, supporting annual sales goals. Created innovative PR concepts and partnerships with influencers and brand ambassadors. Ensured consistent brand messaging across all channels, managed annual marketing budgets, and established KPIs. Fostered strong relationships with technology partners, distributors, media, brands, and industry influencers. Managed collaborations with external agencies and suppliers to ensure smooth software integration.
Content Marketing Manager at The Adecco Group / Akkodis
May 31, 2020 - July 31, 2025Managed a website migration ensuring smooth user experience. Restructured and optimized content to increase traffic and engagement. Developed a cloud-based editorial calendar for intranet and thought leadership to ensure consistent content production. Optimized website content for search engine visibility and organic traffic growth. Led a team of content creators and editors, providing mentorship. Conducted regular performance analysis and collaborated with cross-functional teams to align content strategies with business objectives.
SEO and Content Marketing Account Director at Regus / VF Corporation / Croud
March 31, 2018 - July 31, 2025Collaborated with direct marketing teams to drive search engine marketing (SEM), product listing ads (PLA), retargeting, and affiliate marketing campaigns. Provided creative direction for social media marketing, onsite imagery, and written content. Created marketing campaigns targeting key demographics. Delivered analytics to establish reporting frameworks.
SEO and Content Marketing Manager at Bank of America / Greenlight Digital
May 31, 2017 - July 31, 2025Developed and executed content marketing strategies for the financial industry. Conducted keyword research and optimized content for SEO to improve search engine rankings. Managed financial blogs, newsletters, and social media platforms. Monitored key performance metrics and collaborated with teams to align strategies with business goals. Stayed updated on industry trends ensuring relevance and competitiveness.
SEO and PR Specialist at Finserv
October 31, 2015 - July 31, 2025Secured over 50 media interviews and press releases, enhancing brand visibility in major publications such as Forbes, Financial Times, and TechCrunch. Increased audience reach by optimizing messaging channels and boosted website traffic by 30% through on-site and off-site SEO strategies. Managed communication during two major crises maintaining brand integrity and minimizing negative impacts.
Education
MS at Sussex University
April 1, 2022 - December 31, 2023BA at University of Westminster
October 1, 2009 - June 30, 2012MS International Marketing at Sussex University | London
April 1, 2022 - December 31, 2023BA Journalism at University of Westminster | London
October 1, 2009 - June 30, 2012Qualifications
Industry Experience
Consumer Goods, Professional Services, Media & Entertainment, Financial Services, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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