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Hi, I'm Melanie Wong, a passionate Content and Product Marketer with a knack for crafting customer advocacy and growth-focused storytelling. With experience across leading tech companies like Google Cloud and Carousell, I thrive on driving engagement through innovative content strategies and targeted marketing campaigns that boost lead generation and product visibility. I enjoy collaborating with cross-functional teams to bring compelling stories to life, leveraging SEO, CRM, and performance marketing tools to connect with audiences across the APAC region. Outside work, I love exploring digital filmmaking and honing my creative skills to keep my storytelling fresh and impactful.…Hi, I'm Melanie Wong, a passionate Content and Product Marketer with a knack for crafting customer advocacy and growth-focused storytelling. With experience across leading tech companies like Google Cloud and Carousell, I thrive on driving engagement through innovative content strategies and targeted marketing campaigns that boost lead generation and product visibility. I enjoy collaborating with cross-functional teams to bring compelling stories to life, leveraging SEO, CRM, and performance marketing tools to connect with audiences across the APAC region. Outside work, I love exploring digital filmmaking and honing my creative skills to keep my storytelling fresh and impactful.

Melanie Wong

Copywriter, Content Creator, Content Strategist, +2

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Hi, I'm Melanie Wong, a passionate Content and Product Marketer with a knack for crafting customer advocacy and growth-focused storytelling. With experience across leading tech companies like Google Cloud and Carousell, I thrive on driving engagement through innovative content strategies and targeted marketing campaigns that boost lead generation and product visibility. I enjoy collaborating with cross-functional teams to bring compelling stories to life, leveraging SEO, CRM, and performance marketing tools to connect with audiences across the APAC region. Outside work, I love exploring digital filmmaking and honing my creative skills to keep my storytelling fresh and impactful.…Hi, I'm Melanie Wong, a passionate Content and Product Marketer with a knack for crafting customer advocacy and growth-focused storytelling. With experience across leading tech companies like Google Cloud and Carousell, I thrive on driving engagement through innovative content strategies and targeted marketing campaigns that boost lead generation and product visibility. I enjoy collaborating with cross-functional teams to bring compelling stories to life, leveraging SEO, CRM, and performance marketing tools to connect with audiences across the APAC region. Outside work, I love exploring digital filmmaking and honing my creative skills to keep my storytelling fresh and impactful.

Available to hire

Hi, I’m Melanie Wong, a passionate Content and Product Marketer with a knack for crafting customer advocacy and growth-focused storytelling. With experience across leading tech companies like Google Cloud and Carousell, I thrive on driving engagement through innovative content strategies and targeted marketing campaigns that boost lead generation and product visibility.

I enjoy collaborating with cross-functional teams to bring compelling stories to life, leveraging SEO, CRM, and performance marketing tools to connect with audiences across the APAC region. Outside work, I love exploring digital filmmaking and honing my creative skills to keep my storytelling fresh and impactful.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Japanese

Intermediate

Korean

Beginner

Work Experience

Customer Reference Marketing Manager, SEA (JAPAC) at Google Cloud

January 31, 2025 - July 31, 2025

Led customer success marketing initiatives, developing 20+ stories per month and amplifying stories across digital, content, and event channels, driving awareness for AI/GenAI solutions. Engaged with startup, SMB, and enterprise customers daily to understand their business challenges and strategic goals, crafting compelling stories showcasing Google Cloud’s innovative solutions. Partnered with sales, agencies, and cross-functional teams to create scalable marketing assets, social media campaigns, and demand generation materials. Planned and executed customer advocacy programs for summits, industry events, and speaking opportunities. Managed multiple projects ensuring timely delivery of content, event materials, and speaker engagements aligned with business objectives.

Assistant Marketing Manager at Funding Societies

April 30, 2024 - July 31, 2025

Led brand engagement through go-to-market strategies including digital advertising, eDMs, in-app messaging, social and third-party affiliates, which increased user adoption by 1.5x and product visibility across regions. Developed onboarding and re-nurturing content with cross-functional teams supporting regional app usage goals, achieving a 40% increase in open rates within six months. Analyzed and optimized performance marketing campaigns through A/B testing driving better market insights. Supported market expansion efforts with localized website content assets aligned with regional campaigns, resulting in a 70% increase in website traffic post-launch.

Regional Content Senior Associate at Carousell Group

April 30, 2023 - July 31, 2025

Directed content and product strategy to launch new features, drive lead generation and sales, enhancing credibility for B2B products and regional market presence. Led content creation and SEO optimization for Carousell College across APAC, increasing website traffic by 2x in 6 months and supporting regional engagement. Implemented CRM and marketing automation strategies to support lead capture and nurturing, focusing on converting MQLs to SQLs. Developed and optimized in-app, paid social and email nurturing campaigns ensuring effective customer engagement and retention across key markets.

Digital Content Marketer at Creadits

October 31, 2020 - July 31, 2025

Delivered sales-enablement materials such as case studies, pitch decks, and whitepapers to support sales and customer acquisition. Managed company branding and copywriting for the website; developed landing pages to enhance traffic, engagement, and lead capture. Oversaw marketing communications and platforms including Pardot, WordPress, and Google Analytics.