I am a digital marketing specialist with a balanced mix of strategy and hands-on execution. I build and optimise SEO-driven ecosystems, ecommerce funnels, UX flows and inbound programmes that turn traffic into loyal customers. My background spans engineering, art, and gastronomy, giving me a broad perspective and an eye for detail. I plan and run high-impact email campaigns, write search-optimised content, and lead social-media growth efforts that boost brand visibility and engagement. Analytical by nature and adaptable by design, I turn data into clear actions that advance business goals. I have extensive experience leading SEO strategy, ecommerce optimisation, email marketing, and social media management, working in diverse international environments. I thrive on creating strong brand visibility and driving significant growth through data-driven marketing initiatives and strategic partnerships.

Zigor Cavero

I am a digital marketing specialist with a balanced mix of strategy and hands-on execution. I build and optimise SEO-driven ecosystems, ecommerce funnels, UX flows and inbound programmes that turn traffic into loyal customers. My background spans engineering, art, and gastronomy, giving me a broad perspective and an eye for detail. I plan and run high-impact email campaigns, write search-optimised content, and lead social-media growth efforts that boost brand visibility and engagement. Analytical by nature and adaptable by design, I turn data into clear actions that advance business goals. I have extensive experience leading SEO strategy, ecommerce optimisation, email marketing, and social media management, working in diverse international environments. I thrive on creating strong brand visibility and driving significant growth through data-driven marketing initiatives and strategic partnerships.

Available to hire

I am a digital marketing specialist with a balanced mix of strategy and hands-on execution. I build and optimise SEO-driven ecosystems, ecommerce funnels, UX flows and inbound programmes that turn traffic into loyal customers. My background spans engineering, art, and gastronomy, giving me a broad perspective and an eye for detail. I plan and run high-impact email campaigns, write search-optimised content, and lead social-media growth efforts that boost brand visibility and engagement. Analytical by nature and adaptable by design, I turn data into clear actions that advance business goals.

I have extensive experience leading SEO strategy, ecommerce optimisation, email marketing, and social media management, working in diverse international environments. I thrive on creating strong brand visibility and driving significant growth through data-driven marketing initiatives and strategic partnerships.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

SEO & Digital Marketing Consultant at BL GASTRONOMIA - Project developing restaurant brands and food content
April 1, 2025 - Present
Led hyper-local SEO plans focused on growing visibility in map results and organic rankings among diners with high purchase intent. Conducted comprehensive SEO audits covering site architecture, indexing, speed, and UX to detect quick wins and define long-term fixes. Built editorial calendars combining location-based keywords with blog posts, neighbourhood guides, and conversion-focused landing pages. Maintained and refined SEO performance over time by improving internal linking, updating keyword targets, and applying strict quality controls. Implemented UX adjustments across the site based on SEO priorities and user behaviour, enhancing both ranking potential and usability. Translated analytics into action through clear dashboards and phased recommendations to keep growth aligned with objectives.
Digital Manager & Communications Director at INK AND MOVEMENT - Boutique art agency driving the international presence of iconic urban artist Okuda San Miguel
June 30, 2022 - July 31, 2025
Planned and rolled out a full-stack SEO programme—technical fixes, on-page optimisation and link-building—that lifted organic traffic by 63% year over year. Orchestrated successive ecommerce launches and continuously refined the conversion funnel, driving 37% average annual growth in online sales. Built highly segmented, bilingual email journeys with a 35% average CTR, nurturing engagement with both media contacts and customers. Secured features in top-tier outlets such as CNN, NBC, National Geographic, The Guardian and others, strengthening the brand’s international profile. Expanded the Instagram community by 28% through data-driven editorial calendars, targeted messaging and KPI optimisation. Produced press kits, coordinated high-profile interviews and managed real-time media monitoring to safeguard the brand’s image and relevance.
Digital Marketing Manager at BILTRON - Electronic components and industrial engineering company
June 1, 2022 - Present
Led the complete SEO programme—technical, on-page, and off-page—resulting in a 95% year-over-year increase in organic traffic. Shaped the site’s structure and inbound content to improve loading times, navigation, and UX, publishing and optimising a sector-focused blog that converts technical topics into long-tail keyword-driven articles. Planned and executed email marketing campaigns and managed the brand’s social media, achieving a 30% average CTR and a 57% growth in LinkedIn followers. Managed the ecommerce channel end to end—integrating it with the ERP, refining the funnel, and boosting online sales by 64% in 2024. Delivered performance dashboards and KPI analyses to support strategic decisions across web, email, and social platforms. Liaised with suppliers like Fluke to develop co-branded campaigns and ensure consistency in tone and positioning. Monitored industry trends and benchmarked competitors to uncover growth opportunities and guide strategic planning.

Education

B.Sc. at University of Murcia
January 1, 1995 - December 31, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Consumer Goods, Retail, Travel & Hospitality, Other