I am a results-driven Digital Marketing Specialist with over 2 years of experience executing data-backed campaigns across social media, SEO, email marketing, and paid media. I am skilled in using tools like Google Analytics, Meta Ads Manager, and Mailchimp to boost engagement, drive website traffic, and increase conversions. I enjoy developing creative content strategies and optimizing campaigns to deliver measurable results. I'm passionate about helping brands grow their digital presence by creating targeted and effective marketing efforts. With a strong background in project management and team collaboration, I thrive in dynamic environments where I can contribute to innovative digital marketing solutions.

Omotola Gloria Abimbola

I am a results-driven Digital Marketing Specialist with over 2 years of experience executing data-backed campaigns across social media, SEO, email marketing, and paid media. I am skilled in using tools like Google Analytics, Meta Ads Manager, and Mailchimp to boost engagement, drive website traffic, and increase conversions. I enjoy developing creative content strategies and optimizing campaigns to deliver measurable results. I'm passionate about helping brands grow their digital presence by creating targeted and effective marketing efforts. With a strong background in project management and team collaboration, I thrive in dynamic environments where I can contribute to innovative digital marketing solutions.

Available to hire

I am a results-driven Digital Marketing Specialist with over 2 years of experience executing data-backed campaigns across social media, SEO, email marketing, and paid media. I am skilled in using tools like Google Analytics, Meta Ads Manager, and Mailchimp to boost engagement, drive website traffic, and increase conversions. I enjoy developing creative content strategies and optimizing campaigns to deliver measurable results.

I’m passionate about helping brands grow their digital presence by creating targeted and effective marketing efforts. With a strong background in project management and team collaboration, I thrive in dynamic environments where I can contribute to innovative digital marketing solutions.

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Language

English
Advanced
Yoruba
Advanced

Work Experience

Digital Marketing Executive at CapitalSage Holdings
January 1, 2025 - Present
Planned and executed digital campaigns across Instagram, Facebook, LinkedIn, YouTube, and Google Ads. Collaborated with content, design, and IT teams to produce campaign assets and optimize user experience. Managed SEO activities such as keyword research, content optimization, and performance tracking using Google Search Console. Launched and monitored email marketing campaigns through Bunce and Yournotify to boost engagement and customer retention. Tracked campaign performance using Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager. Created reports on campaign reach, impressions, engagement, and conversion metrics for stakeholders. Set up tracking events and pixels to monitor user actions and campaign ROI across platforms. Provided insights from data analysis to guide future campaign planning and content strategies. Supported brand growth by increasing digital visibility and driving quality traffic to websites and landing pages.
SEO Specialist at Zeodigital
December 31, 2024 - July 31, 2025
Grew local visibility by optimizing over 100 Google Business Profiles, driving a 60% increase in calls and direction requests from local users. Achieved 15 top 3 Google rankings for high-competition keywords within 90 days by implementing a new content and backlink strategy. Improved page indexing efficiency by 45% through sitemap restructuring and resolving crawl errors. Generated over 320 organic leads per month resulting in a 22% uplift in sales conversions through targeted content optimization and local SEO. Developed SEO reporting dashboards, reducing manual reporting time by 70% and enabling faster decision-making.
Project Manager Intern at Federal Medical Centre, Owo (ACEGID)
December 31, 2022 - July 31, 2025
Conducted RNA extraction, PCR analysis, and genomic sequencing of viral pathogens. Trained and supported junior lab staff and interns in molecular techniques and safety procedures. Coordinated with project leads and senior scientists to meet tight deadlines for sample processing and data delivery. Conducted routine validation and troubleshooting of lab reagents and workflows to ensure accuracy and reliability. Ensured strict adherence to biosafety protocols and laboratory quality standards, maintaining a contamination-free workspace.

Education

B.Sc at Oduduwa University Ipetumodu, Ile-Ife, Osun State
January 1, 2019 - December 31, 2023

Qualifications

Professional Certificate in Project Management Professional (PMP)
January 11, 2030 - July 31, 2025
Professional Certificate in Microsoft Project Management Professional (PMP)
January 11, 2030 - July 31, 2025
Digital Marketing Certificate by HubSpot Academy
January 11, 2030 - July 31, 2025
NYSC Discharge Certificate
January 11, 2030 - July 31, 2025

Industry Experience

Financial Services, Consumer Goods, Agriculture & Mining, Healthcare