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I am a creative and detail-oriented Content Writer & Copywriter with over 3 years of experience crafting content across e-commerce, retail, SEO, and marketing platforms. I specialize in product content, brand storytelling, and SEO-optimized writing for multi-brand portfolios. I have a proven track record in managing end-to-end content for retail, home & lifestyle brands, and digital marketing channels in the UAE. I take pride in independently managing multiple brands and creating tailored content including email campaigns, product descriptions, catalogues, press releases, and digital video scripts. My aim is always to align with each brand’s identity while supporting their overall marketing goals.…I am a creative and detail-oriented Content Writer & Copywriter with over 3 years of experience crafting content across e-commerce, retail, SEO, and marketing platforms. I specialize in product content, brand storytelling, and SEO-optimized writing for multi-brand portfolios. I have a proven track record in managing end-to-end content for retail, home & lifestyle brands, and digital marketing channels in the UAE. I take pride in independently managing multiple brands and creating tailored content including email campaigns, product descriptions, catalogues, press releases, and digital video scripts. My aim is always to align with each brand’s identity while supporting their overall marketing goals.

Varsha Menon

Copywriter, Writer, Content Producer, +2

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I am a creative and detail-oriented Content Writer & Copywriter with over 3 years of experience crafting content across e-commerce, retail, SEO, and marketing platforms. I specialize in product content, brand storytelling, and SEO-optimized writing for multi-brand portfolios. I have a proven track record in managing end-to-end content for retail, home & lifestyle brands, and digital marketing channels in the UAE. I take pride in independently managing multiple brands and creating tailored content including email campaigns, product descriptions, catalogues, press releases, and digital video scripts. My aim is always to align with each brand’s identity while supporting their overall marketing goals.…I am a creative and detail-oriented Content Writer & Copywriter with over 3 years of experience crafting content across e-commerce, retail, SEO, and marketing platforms. I specialize in product content, brand storytelling, and SEO-optimized writing for multi-brand portfolios. I have a proven track record in managing end-to-end content for retail, home & lifestyle brands, and digital marketing channels in the UAE. I take pride in independently managing multiple brands and creating tailored content including email campaigns, product descriptions, catalogues, press releases, and digital video scripts. My aim is always to align with each brand’s identity while supporting their overall marketing goals.

Available to hire

I am a creative and detail-oriented Content Writer & Copywriter with over 3 years of experience crafting content across e-commerce, retail, SEO, and marketing platforms. I specialize in product content, brand storytelling, and SEO-optimized writing for multi-brand portfolios. I have a proven track record in managing end-to-end content for retail, home & lifestyle brands, and digital marketing channels in the UAE.

I take pride in independently managing multiple brands and creating tailored content including email campaigns, product descriptions, catalogues, press releases, and digital video scripts. My aim is always to align with each brand’s identity while supporting their overall marketing goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malayalam

Advanced

Hindi

Intermediate

Tamil

Intermediate

Work Experience

CONTENT WRITER at 2XL Home, OC Home, Sapsa Bedding, Sougha Rewards

July 31, 2025 - July 31, 2025

As the sole content writer managing four distinct home and lifestyle brands—2XL Home, OC Home, Sapsa Bedding, and Sougha Rewards, responsible for end-to-end content creation across retail, e-commerce, and marketing channels. Independently crafted all written communication for these brands, with key focus on 2XL Home and OC Home. Work includes weekly Mailchimp email campaigns, push notifications, product descriptions, seasonal catalogues, SEO-optimized website content, press releases, radio and banner scripts, and voiceover copy for digital videos. Tailored content aligning with each brand’s identity and supporting overall marketing goals.

SEO ANALYST CUM CONTENT WRITER at Nexxa Corporates Infotech

April 30, 2023 - July 31, 2025

Responsible for implementing and managing search engine optimization strategies including keyword research, content writing, analyzing website traffic and ranking data, and implementing on-page and off-page SEO techniques. Monitored performance using tools such as Google Analytics and made data-driven decisions to improve visibility and ranking of the company's website in search engine results pages.