Product designer and CGI creative director with 6 years of experience shaping how brands are presented—across fashion, beauty, lifestyle and cultural work. Based in Zürich, I lead visual direction, build photoreal product imagery and 3D assets, and translate product concepts into production-ready designs. I work end-to-end: concept development, materials/finishes guidance, high-end rendering and campaign visuals, plus e-commerce growth support (Shopify, email and performance ads). I collaborate closely with marketing and product teams, and help junior creatives deliver consistent, high-quality outputs.…

Héctor Ureña

Product designer and CGI creative director with 6 years of experience shaping how brands are presented—across fashion, beauty, lifestyle and cultural work. Based in Zürich, I lead visual direction, build photoreal product imagery and 3D assets, and translate product concepts into production-ready designs. I work end-to-end: concept development, materials/finishes guidance, high-end rendering and campaign visuals, plus e-commerce growth support (Shopify, email and performance ads). I collaborate closely with marketing and product teams, and help junior creatives deliver consistent, high-quality outputs.…

Available to hire

Product designer and CGI creative director with 6 years of experience shaping how brands are presented—across fashion, beauty, lifestyle and cultural work. Based in Zürich, I lead visual direction, build photoreal product imagery and 3D assets, and translate product concepts into production-ready designs.

I work end-to-end: concept development, materials/finishes guidance, high-end rendering and campaign visuals, plus e-commerce growth support (Shopify, email and performance ads). I collaborate closely with marketing and product teams, and help junior creatives deliver consistent, high-quality outputs.

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Language

French
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced
German
Intermediate

Work Experience

CGI Artist & Creative Director at Product Projects — Effects of Society (in-house), Barcelona
February 1, 2021 - August 31, 2025
In-house CGI artist and creative director for an independent fashion and lifestyle brand. Produced product visualisation, animation, and photorealistic imagery for campaigns, social, and client presentations, and designed visuals for apparel, brochures, and print. Oversaw visual direction of product campaigns, ensured brand consistency by approving major deliverables, and mentored junior designers and 3D artists. Contributed to product development across materials/finishes and manufacturing feasibility, designing pieces for selected collections that were manufactured and sold. Managed Shopify and ran email and Meta paid campaigns; combined audience growth surpassed two million across Instagram and TikTok.
CGI Artist & Creative Director at Product Projects — Effects of Society (in-house)
February 1, 2021 - August 1, 2025
In-house CGI artist and creative director for an independent fashion and lifestyle brand. Produced product visualisation, animation, and photorealistic imagery for campaigns, social, and client presentations; created visuals for apparel, brochures, and print in collaboration with marketing and product teams. Owned campaign visual direction and approved major outputs for brand consistency, guiding junior designers and 3D artists. Supported product development with materials, finishes, and manufacturing feasibility, designing pieces for selected collections that were manufactured and sold. Managed Shopify alongside email and Meta paid campaigns; audience surpassed two million across Instagram and TikTok.
CGI Artist & Creative Director at Product Projects — Effects of Society
February 1, 2021 - August 1, 2025
In-house CGI artist and creative director for an independent fashion and lifestyle brand. Produced product visualisation, animation and photorealistic imagery for campaigns, social content, and client presentations; supported marketing and product teams with visuals for apparel, brochures and print. Owned visual direction for product campaigns, approved major outputs for brand consistency, and mentored junior designers and 3D artists. Contributed to product development through materials, finishes and manufacturing feasibility, designing pieces for selected collections that were manufactured and sold. Managed Shopify, email marketing and Meta paid campaigns; audience surpassed two million across Instagram and TikTok.
3D Artist – ArchViz & Product Projects at IEffects Of Society.
February 1, 2021 - Present
Created 3D architectural visualizations for concept designs, interiors, and exteriors. Modeled and rendered spatial scenes for competitions, client presentations, and promotional content. Produced stylized and photorealistic walkthroughs and stills. Produced high-end product visualizations and viral 3D animations for marketing campaigns.
3D Visualisation Artist & Product Designer at Independent, Barcelona
September 1, 2020 - August 31, 2025
Commissioned 3D visualization and rendering for designers, brands, and independent clients across luxury, fashion, and lifestyle. When briefs extended to the object itself, delivered product design through to production-ready outcomes. Collaborated with independent designers and design organisations in Barcelona, including Onïric and My Naturals. Work included sculpture exhibited at the Barcelona Design Museum and participation in FAD exhibition Som Aquí and 'Les dones en el disseny 1900–Avui'.
3D Visualisation Artist & Product Designer at Independent
September 1, 2020 - August 1, 2025
Commissioned 3D visualization and rendering for designers, brands, and independent clients across luxury, fashion, and lifestyle. When briefs extended to the object itself, delivered product design through production. Collaborated with independent designers and design organisations in Barcelona, including Onïric and My Naturals. Work included sculptural pieces exhibited at the Barcelona Design Museum (FAD exhibition: Som Aquí) and Les dones en el disseny 1900–Avui.
3D Visualisation Artist & Product Designer at Independent (Barcelona)
September 1, 2020 - August 1, 2025
Commissioned 3D visualisation and rendering for designers, brands, and independent clients across luxury, fashion, and lifestyle. Delivered end-to-end outputs where briefs extended to the product itself, including product design through to production-ready direction. Collaborated with independent designers and design organisations in Barcelona, including Onïric and My Naturals; contributed to sculptural work exhibited at the Barcelona Design Museum (FAD exhibition Som Aquí) and participated in Les dones en el disseny 1900–Avui.
3D Visualisation Artist & Product Designer at Independent — Barcelona
September 1, 2020 - August 1, 2025
Commissioned visualisation and rendering for designers, brands and independent clients across luxury, fashion and lifestyle. When briefs included object development, delivered product design through production-ready concepts. Collaborated with independent designers and design organisations in Barcelona, including Onïric and My Naturals. Created sculpture exhibited at the Barcelona Design Museum (FAD exhibition Som Aquí; Les dones en el disseny 1900–Avui).
Freelance 3D Visualization Artist at IFreelance Professional
September 1, 2020 - Present
Developed still renders and animated flythroughs for architecture studios. Created conceptual 3D visuals and 3D-printed sculptural forms. Participated in the FAB showcase at the Barcelona Design Museum with a commissioned 3D art piece. Collaborated with the Designers’ Guild of Barcelona on urban and product-related visual content.

Education

University Degree at LIDEM
September 1, 2019 - June 30, 2020
Master’s Degree at Pixologic – MDO, CICE
September 1, 2020 - May 31, 2021
Bachibac – Bilingual Spanish/French High School Diploma at Lycée Français Bon Soleil
September 1, 2011 - June 30, 2019
Master's Degree in Organic Modeling at Pixologic — MDO
September 1, 2020 - May 1, 2021
Pre-Master in Unreal Engine and Architectural Visualization at CICE
June 1, 2020 - September 1, 2020
University Degree in 2D / 3D Animation and 3D Modeling at LIDEM
September 1, 2019 - June 1, 2020
Bachibac Lycée Français at Bon Soleil
January 1, 2019 - June 1, 2020
Master's Degree in Organic Modeling at Pixologic — MDO CICE
September 1, 2020 - May 1, 2021
Pre-Master in Unreal Engine and Architectural Visualization at CICE
June 1, 2020 - September 1, 2020
University Degree in 2D / 3D Animation and 3D Modeling at LIDEM
September 1, 2019 - June 1, 2020
Bachibac Lycée Français at Bon Soleil
January 1, 2019 - January 1, 2020
Master's Degree in Organic Modeling at Pixologic — MDO
September 1, 2020 - May 1, 2021
Pre-Master in Unreal Engine and Architectural Visualization at CICE
June 1, 2020 - September 1, 2020
University Degree in 2D / 3D Animation and 3D Modeling at LIDEM
September 1, 2019 - June 1, 2020
Bachibac Lycée Français Bon Soleil at Bon Soleil
January 1, 2019 - June 1, 2020
E-commerce & Digital Marketing at Consultoria.io
September 1, 2024 - July 1, 2025
Master's Degree in Organic Modeling (MDO) at Pixologic — MDO CICE, Madrid
September 1, 2020 - May 1, 2021
Pre-Master in Unreal Engine and Architectural Visualization at CICE, Madrid
June 1, 2020 - September 1, 2020
University Degree in 2D / 3D Animation and 3D Modeling at LIDEM, Barcelona
September 1, 2019 - June 1, 2020
Bachibac Lycée Français Bon Soleil at Bon Soleil, Barcelona
January 1, 2019 - January 1, 2020
Master's Degree in Organic Modeling by Pixologic — MDO at CICE, Madrid
September 1, 2020 - May 31, 2021
Pre-Master in Unreal Engine and Architectural Visualization at CICE, Madrid
June 1, 2020 - September 1, 2020
University Degree in 2D / 3D Animation and 3D Modeling at LIDEM, Barcelona
September 1, 2019 - June 30, 2020
Bachibac Lycée Français Bon Soleil at Lycée Français Bon Soleil, Barcelona
September 1, 2019 - June 30, 2020
Master's Degree in Organic Modeling (MDO) at Pixologic — MDO CICE
September 1, 2020 - May 1, 2021
Pre-Master in Unreal Engine and Architectural Visualization at CICE, Madrid
June 1, 2020 - September 1, 2020
University Degree in 2D / 3D Animation and 3D Modeling at LIDEM, Barcelona
September 1, 2019 - June 1, 2020
Bachibac (Lycée Français) at Lycée Français Bon Soleil, Barcelona
January 1, 2019 - June 1, 2020
Master's Degree in Organic Modeling at Pixologic — MDO CICE
September 1, 2020 - May 31, 2021
Pre-Master in Unreal Engine and Architectural Visualization at CICE
June 1, 2020 - September 1, 2020
University Degree in 2D / 3D Animation and 3D Modeling at LIDEM
September 1, 2019 - June 30, 2020
Bachibac Lycée Français Bon Soleil at Lycée Français Bon Soleil
September 1, 2019 - June 30, 2020

Qualifications

Pre-Master in Unreal Engine and Architectural Visualization
June 1, 2020 - September 30, 2020
E-commerce & Digital Marketing
September 1, 2024 - July 1, 2025
A2 course in progress
January 1, 2026 - August 21, 2026
B permit (Switzerland)
January 1, 2020 - August 21, 2026
A2, course in progress
January 11, 2030 - August 21, 2026
E-commerce & Digital Marketing
September 1, 2024 - July 1, 2025
E-commerce & Digital Marketing
September 1, 2024 - July 31, 2025
E-commerce & Digital Marketing (Consultoría.io)
September 1, 2024 - July 1, 2025
E-commerce & Digital Marketing
September 1, 2024 - July 31, 2025

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Consumer Goods, Other, Retail, Manufacturing, Education