Available to hire
I am a seasoned journalist, researcher, and communicator with extensive experience in crafting SEO-friendly headlines and engaging digital content. I have a strong ability to translate complex information into clear, audience-focused audio and visual content, ensuring it resonates well with diverse audiences. My skills include SEO-driven editing, social media engagement, and leveraging networking abilities to source compelling stories while maintaining high journalistic standards.
Over the years, I’ve worked across lifestyle, sustainability, politics, and education niches, contributing to both print and digital platforms. I am passionate about staying current with industry trends and continuously refining my content strategies to maximize engagement and impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Content Head & Strategist at Touchstone Education
April 30, 2024 - July 31, 2025Developed a comprehensive marketing content strategy aligned with company goals and audience profiles. Oversaw creation and publication of high-quality content across multiple platforms including videos, social media, and PR. Liaised with media stakeholders and management for organic media content. Conducted research on target audience needs in property education, tailored content strategies and business intelligence documentation for future planning. Developed distribution plans and identified partnership and promotional opportunities. Utilized data insights to refine content results, and worked closely with cross-functional teams to align content with broader business objectives. Spearheaded business intelligence efforts to generate documents on industry trends and emerging technologies, suggesting innovative implementations.
Marketing & Communications Intern at The Fair Shop (Brighton)
September 30, 2023 - July 31, 2025Wrote SEO-boosting blog articles and optimized website copy, increasing traffic by 15% and leading to product upselling. Resolved functionality issues promptly. Proposed improvements and engaged in problem-solving to support teamwork. Utilized software tools to improve operations productivity. Enhanced customer outreach through cross-branding and online contests. Trained and mentored in-house support staff.
Content Creator & Strategist at DIY@ Cornerstone
June 1, 2016 - PresentCurated and strategized SEO-friendly customer-centric content for social media. Conducted interviews with key persons for data input. Maintained ethical codes and editorial standards through research. Authored in-depth product descriptions blending creative and technical writing across diverse topics. Assisted with content development to support sales, demos, and one-pagers. Kept up to date with industry trends and adapted content accordingly.
Assistant Editor at Harvee Communications
September 30, 2023 - July 31, 2025Mapped readers’ profiles to tailor articles for diverse audiences. Represented the brand at networking events for broader understanding. Researched news related to Sustainable Fashion and Lifestyle. Ensured quality through stringent proofing and digital copy checks. Created SEO-friendly headlines and meta-data descriptors. Improved monthly reportings of output and results.
Consulting Editor at G97 Network
October 31, 2018 - July 31, 2025Collaborated with Group Editor on exclusives and special projects. Increased readership by 15% through unique story ideas centered around human relationships, sexuality, personal health, and lifestyle. Selected and edited material for publication ensuring style, grammar, and accuracy. Incorporated feedback into future drafts. Analyzed creative works’ themes, characters, and structure. Edited and coordinated revisions for written works.
Content Head & Strategist at Touchstone Education
April 30, 2024 - July 31, 2025Developed a comprehensive marketing content strategy aligned with the company's goals, target audience and speaker portrayals, defining content themes, formats, channels, and PR communication. Oversaw creation, curation, and publication of high-quality content across various platforms including videos, social media, PR, and digital media. Liaised with external media stakeholders and top management for organic media bytes and content generation. Conducted thorough research on target audience needs to tailor content strategies and business intelligence documentation. Developed distribution plans to maximize reach and impact, identifying partnership and promotional opportunities. Utilized data-driven insights to refine strategies and improve content results continuously. Worked closely with cross-functional teams to align content with broader business objectives. Spearheaded a business intelligence wing generating documents on industry trends and emerging technologies in property educatio
Marketing & Communications Intern at The Fair Shop
September 30, 2023 - July 31, 2025Wrote SEO-boosting blog articles and optimized copy on WordPress site, increasing traffic by 15% and leading to upselling of products. Investigated and troubleshot website problems to improve functionality. Participated in continuous improvement and problem-solving activities to support teamwork. Used software tools to boost productivity and efficiency in operations. Increased customer outreach through cross-branding suggestions and online contests. Trained and mentored support staff in-house.
Content Creator & Strategist at DIY@ Cornerstone
June 1, 2016 - PresentCurated and strategized customer-centric SEO-friendly content for social media channels. Interviewed key persons to provide data inputs for publications. Maintained ethical codes and editorial standards through primary and secondary research. Wrote in-depth product descriptions blending creative and technical writing on a wide range of topics. Assisted in developing content to drive sales and marketing materials. Stayed up-to-date with industry trends to modify content accordingly.
Assistant Editor at Harvee Communications
September 30, 2023 - July 31, 2025Mapped readers’ profiles and tailored articles to varied audiences. Represented the brand in networking events for broader understanding. Researched news events in sustainable fashion and lifestyle. Carried out proofing and quality checks for digital copies. Created SEO-friendly headlines and meta descriptions. Improved reporting of monthly output and results.
Consulting Editor at G97 Network
October 31, 2018 - July 31, 2025Collaborated with Group Editor on exclusives and special projects. Enhanced readership by 15% by developing unique story ideas focusing on human relationships, sexuality, personal health, and lifestyle. Selected material for publication ensuring style, grammar, and accuracy. Incorporated feedback into future drafts. Analyzed themes, characters, and structure of creative works. Edited and arranged necessary revisions of written work.
Content Creator & Strategist at DIY@ Cornerstone
June 1, 2016 - PresentCoordinated assignments and deadlines to ensure adherence to editorial guidelines. Managed editing and production of online content on lifestyle, sustainability, and politics. Supported travel and maritime features with commissioning materials. Generated ideas to meet client publishing targets and identified gaps to serve target audiences. Curated factual content to drive engagement and strategized SEO-friendly social media content. Conducted interviews for data inputs and maintained ethical codes through research. Stayed updated with industry trends to modify content and collaborated with Editor in Chief for health content in Suburb Magazine. Ensured accuracy by commissioning work to writers and reporters.
Content Head & Strategist at Touchstone Education
April 30, 2024 - July 31, 2025Developed comprehensive marketing content strategies aligned with company goals and target audiences. Oversaw creation, curation, and publication of high-quality content across videos, social media, PR, and digital media. Liaised with external media and top management for organic media content. Researched target audience needs in the property education niche to tailor strategies and business intelligence. Developed distribution plans to maximize content reach. Utilized data-driven insights for continual strategy improvement. Collaborated cross-functionally and led a business intelligence wing to generate industry trend documents and innovate.
Marketing & Communications Intern at The Fair Shop (Brighton)
September 30, 2023 - July 31, 2025Wrote SEO boosting blog articles and optimized WordPress site copy increasing traffic by 15%, supporting upselling. Troubleshot issues for better functionality. Suggested continuous improvements and engaged in problem-solving. Used software tools to boost productivity and interpreted customer trends to enhance brand recognition with cross-branding and online contests. Trained and mentored support staff.
Assistant Editor at Harvee Communications
September 30, 2023 - July 31, 2025Mapped readers' profiles to target articles to diverse audiences. Represented brand at networking events. Researched sustainable fashion and lifestyle news. Conducted stringent proofing and quality checks for digital copy. Crafted SEO-friendly headlines and meta descriptions. Streamlined reporting of monthly outputs. Edited and fact-checked articles and enhanced content's visual appeal with appropriate graphics and imagery.
Consulting Editor at G97 Network
October 31, 2018 - July 31, 2025Worked alongside Group Editor on exclusives and special projects. Increased readership by 15% with unique story ideas on human relationships, sexuality, personal health, and lifestyle. Selected and edited material ensuring style, grammar, and accuracy. Incorporated feedback for future drafts. Analyzed creative works while writing news, investigations, special reports, and exclusives. Networked with wellness experts across health, policy, science, and nutrition sectors.
Senior Correspondent at The Times of India
January 31, 2008 - July 31, 2025Maintained high standards in page production including picture checks, design, and proofreading. Covered city beat and lifestyle reporting with responsibility for picture selection and page production. Occasionally reported for crime section.
Education
MA at University of Sussex
September 1, 2022 - September 30, 2023BA at Hansraj College, Delhi University
March 1, 1997 - May 31, 2000MA at University of Sussex
September 1, 2022 - September 30, 2023BA at Hansraj College, Delhi University
March 1, 1997 - May 31, 2000Qualifications
Industry Experience
Media & Entertainment, Education, Real Estate & Construction, Non-Profit Organization, Travel & Hospitality, Other
It is all about those who are sustainably conscious and passionate enough to start their own ventures for the cause. I have covered such inspiring examples from Europe and the UK.
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