I am a strategic marketing leader with over 11 years of experience driving market expansion and penetration across international markets. My expertise spans from managing digital campaigns, launching new product lines, to building inbound marketing engines. I thrive in leading cross-functional teams, managing budgets, and driving results through innovation and hands-on execution. I have had the privilege of working in various sectors including education, healthcare, and real estate across the APAC region. I’m passionate about delivering impactful campaigns, optimizing marketing performance, and building brand visibility through data-driven strategies and collaboration.

I am a strategic marketing leader with over 11 years of experience driving market expansion and penetration across international markets. My expertise spans from managing digital campaigns, launching new product lines, to building inbound marketing engines. I thrive in leading cross-functional teams, managing budgets, and driving results through innovation and hands-on execution. I have had the privilege of working in various sectors including education, healthcare, and real estate across the APAC region. I’m passionate about delivering impactful campaigns, optimizing marketing performance, and building brand visibility through data-driven strategies and collaboration.

Available to hire

I am a strategic marketing leader with over 11 years of experience driving market expansion and penetration across international markets. My expertise spans from managing digital campaigns, launching new product lines, to building inbound marketing engines. I thrive in leading cross-functional teams, managing budgets, and driving results through innovation and hands-on execution.

I have had the privilege of working in various sectors including education, healthcare, and real estate across the APAC region. I’m passionate about delivering impactful campaigns, optimizing marketing performance, and building brand visibility through data-driven strategies and collaboration.

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Language

English
Advanced

Work Experience

Head of Marketing at Manras Technologies
January 1, 2025 - Present
Led global marketing efforts across SaaS, CRM, and enterprise tech verticals focusing on Salesforce ecosystem products. Launched and scaled products like Communicat-O and BuilderOpedia. Achieved approximately 150% increase in qualified B2B leads via integrated inbound and outbound channels. Grew LinkedIn community organically by 22% in 4 months, enhancing engagement and brand recognition. Managed event marketing, partner programs, influencer outreach, and PR initiatives to boost brand visibility.
Fractional Marketing Consultant at Global Schools Group
January 31, 2025 - July 31, 2025
Led marketing for GIIS and partner schools across Southeast Asia, working closely with school leadership to localize digital strategies, drive admissions, and improve brand visibility in culturally diverse markets. Boosted student inquiries by approximately 130% across 3 countries through localized full-funnel digital campaigns. Grew organic traffic 4 times via multilingual SEO and country-specific content strategies. Lowered Cost-Per-Lead by 35% optimizing Google, Meta, and regional ad platforms. Launched parent-focused video campaigns and community narratives that drove virtual tour sign-ups.
Head of Digital Marketing at SoftProdigy System Solutions
January 31, 2025 - July 31, 2025
Led transformative initiatives to drive brand recognition, elevate customer engagement, and achieve substantial growth. Developed marketing strategies with a focus on PPC, SEO, content marketing, social media, and influencer marketing. Led a team of over 20 marketers, improving brand visibility and customer engagement for both B2B and B2C clients. Oversaw lead generation, organic growth, SEO, content, influencer partnerships, and email marketing. Improved average client ROAS by 3.8 times and client retention through KPI-driven reporting and optimization.
Senior Manager - Digital Marketing at PrepLadder
April 30, 2022 - July 31, 2025
Led GTM strategy for new courses including CAT, UPSC, JEE, and NEET-UG incorporating app marketing, influencer campaigns, and email automation. Managed ASO, content strategy, and offline activations such as magazines, booths, and PR tie-ups. Grew organic traffic from 14K to 52K per month and managed a digital budget of $100K per month. Successfully drove over 250K app installs in 60 days via integrated launch campaigns and spearheaded partnerships with over 200 influencers.
Manager - Digital Marketing at Medical Tourism Corporation
March 31, 2021 - July 31, 2025
Combined hands-on execution and strategic leadership to build and manage remote teams across India and the Philippines for content, customer success, and community growth in the healthcare industry. Scaled organic traffic from 4K to 62K per month through SEO, content, and UX optimization. Managed $20K per month ad spend and oversaw performance for sub-brands Mexico Bariatric Services and Denta Vacation.
Digital Marketing Lead at EH1 InfoTech
August 31, 2017 - July 31, 2025
Started as a developer and transitioned into digital marketing, blending technical expertise with creative strategy. Spearheaded SEO, website revamps, WordPress optimization, and paid ads execution.
Head of Marketing at Manras Technologies
January 1, 2025 - Present
Led global marketing efforts across SaaS, CRM, and enterprise tech verticals, focusing on Salesforce ecosystem products. Launched and scaled products like Communicat-O and BuilderOpedia handling GTM, branding, content, and campaign execution. Achieved ~150% increase in qualified B2B leads, grew LinkedIn community by 22% organically in 4 months, and managed event marketing, partner programs, influencer outreach, and PR for brand visibility.
Fractional Marketing Consultant at Global Schools Group
January 31, 2025 - July 31, 2025
Led marketing across Southeast Asia for GIIS and partner schools to localize digital strategies, drive admissions, and enhance brand visibility. Boosted student inquiries by ~130% across 3 countries, grew organic traffic 4x with multilingual SEO and localized content, lowered cost-per-lead by 35%, and launched parent-focused video campaigns driving virtual tour sign-ups.
Head of Digital Marketing at SoftProdigy System Solutions
January 31, 2025 - July 31, 2025
Led transformative marketing initiatives to elevate brand recognition and customer engagement. Developed marketing strategies focusing on PPC, SEO, content, social media, and influencer marketing. Led a team of 20+ marketers, improving brand visibility for B2B and B2C clients, boosting average client ROAS by 3.8X, and improving client retention through KPI-driven optimization.
Senior Manager - Digital Marketing at PrepLadder
April 30, 2022 - July 31, 2025
Led GTM strategy for new courses including CAT, UPSC, JEE, and NEET-UG involving app marketing, influencer campaigns, email automation, ASO, and offline activations. Grew organic traffic from 14K to 52K/month, managed a $100K/month digital budget, drove 250K+ app installs in 60 days, and spearheaded partnerships with 200+ influencers.
Manager - Digital Marketing at Medical Tourism Corporation
March 31, 2021 - July 31, 2025
Provided hands-on execution and strategic leadership for healthcare marketing. Built and managed remote teams across India and the Philippines, scaled organic traffic from 4K to 62K/month via SEO and content optimization, and managed $20K/month ad spend for sub-brands Mexico Bariatric Services and Denta Vacation.
Digital Marketing Lead at EH1 InfoTech
August 31, 2017 - July 31, 2025
Started as a developer, transitioned into digital marketing by blending technical skills with creative strategy. Led SEO, website revamps, WordPress optimization, and paid ads execution to enhance marketing performance.

Education

MBA at Chandigarh University
January 1, 2023 - December 31, 2025
MCA at Chandigarh Business School
January 1, 2011 - December 31, 2014
BCA at Guru Nanak Dev University
January 1, 2007 - December 31, 2010
MBA at Chandigarh University
January 1, 2023 - December 31, 2025
MCA at Chandigarh Business School
January 1, 2011 - December 31, 2014
BCA at Guru Nanak Dev University
January 1, 2007 - December 31, 2010

Qualifications

HubSpot Certification
January 1, 2020 - December 31, 2020
SEMrush Certification
January 1, 2020 - December 31, 2020
Meta Certification
January 1, 2020 - December 31, 2020
LinkedIn Certification
January 1, 2020 - December 31, 2020
Moj Ads Certification
January 1, 2020 - December 31, 2020
Ahrefs Certification
January 1, 2020 - December 31, 2020
Google Analytics Certification
January 1, 2020 - December 31, 2020
Sprout Social Certification
January 1, 2020 - December 31, 2020
AppTweak Certification
January 1, 2020 - December 31, 2020
HubSpot Certification
January 1, 2023 - December 31, 2023
SEMrush Certification
January 1, 2023 - December 31, 2023
Meta Certification
January 1, 2023 - December 31, 2023
LinkedIn Certification
January 1, 2023 - December 31, 2023
Moj Ads Certification
January 1, 2023 - December 31, 2023
Ahrefs Certification
January 1, 2023 - December 31, 2023
Google Analytics Certification
January 1, 2023 - December 31, 2023
Sprout Social Certification
January 1, 2023 - December 31, 2023
AppTweak Certification
January 1, 2023 - December 31, 2023

Industry Experience

Education, Healthcare, Real Estate & Construction, Software & Internet