Available to hire
I’m Teresa Nieto, a Global Marketing & Communications Manager based in Basel. I specialize in building brands, shaping stories, and coordinating global campaigns in the healthcare and life sciences sectors. With more than a decade at Straumann Group, I’ve helped launch products, grow communities, and drive digital engagement across Europe and beyond.
I’m fluent in Spanish and English, with professional experience collaborating across multicultural teams. I’m passionate about storytelling, content development, events, and stakeholder engagement, and I enjoy volunteering and continuous learning to stay ahead in marketing tech and meaningful patient-centered communications.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
German
Intermediate
French
Beginner
Work Experience
Senior Marketing & Education Specialist – Global Team at Straumann Group
April 30, 2024 - July 31, 2025Developed and executed global educational strategies and content plans aimed at enhancing brand visibility. Launched training programs and international events in collaboration with cross-regional teams. Created newsletters, blog posts, and visual assets supporting digital campaigns. Worked closely with SEO, CRM, and product teams to ensure aligned messaging across multiple channels. Partnered with scientific experts to support thought-leadership initiatives.
Marketing & Communications Specialist – EMEA Region at Straumann Group
April 30, 2022 - July 31, 2025Led B2B content and social media strategies tailored for local markets across the EMEA region. Developed customer-facing campaigns and digital engagement tools. Initiated the brand’s first podcast series and experiential branding tools. Drove lead generation through CRM campaigns and newsletter design. Ensured campaign visibility across platforms including LinkedIn.
Communications Manager at FMLC
June 30, 2009 - July 31, 2025Managed media relations and awareness campaigns for non-profit initiatives. Executed Google Ad Grant campaigns and redesigned outreach strategy to increase visibility and engagement.
PR & CRM Specialist at ESADE Business School
November 30, 2008 - July 31, 2025Managed event planning, public relations, and CRM campaigns using Microsoft Dynamics. Designed strategic communications to attract candidates for executive education programs.
Marketing Assistant at BP Oil
December 31, 2007 - July 31, 2025Supported various marketing activities and tracked campaign KPIs. Coordinated event logistics and handled internal communications.
Senior Marketing & Education Specialist – Global Team at Straumann Group
April 30, 2024 - July 31, 2025Developed and executed global educational strategies and content plans for brand visibility. Launched training programs and international events in coordination with cross-regional teams. Created newsletters, blog posts, and visual assets for digital campaigns. Collaborated with SEO, CRM, and product teams to align messaging across channels. Worked closely with scientific partners to support thought-leadership initiatives.
Marketing & Communications Specialist – EMEA Region at Straumann Group
April 30, 2022 - July 31, 2025Led B2B content and social media strategies tailored to local markets. Developed customer-facing campaigns and tools to improve digital engagement. Initiated the brand’s first podcast series and experiential branding tools. Drove lead generation efforts through CRM campaigns and newsletter design. Ensured visibility of regional campaigns across platforms including LinkedIn.
Communications Manager at FMLC
June 30, 2009 - July 31, 2025Managed media relations and awareness campaigns for non-profit initiatives. Executed Google Ad Grant campaigns and redesigned outreach strategy.
PR & CRM Specialist at ESADE Business School
November 30, 2008 - July 31, 2025Managed events, public relations, and CRM campaigns via Microsoft Dynamics. Designed strategic communications to attract executive education candidates.
Marketing Assistant at BP Oil
December 31, 2007 - July 31, 2025Supported marketing activities and tracked campaign KPIs. Coordinated event logistics and internal communications.
Global Communications Manager at Straumann Group
April 1, 2024 - October 12, 2025Led global communications for Straumann Group, strengthening the Women Implantology Network (WIN) across Europe and beyond; supported global product launches by developing materials and coordinating digital activities; created and managed digital content delivering engagement 20–30% above benchmarks; led communications for IDS Cologne (100,000+ attendees) to boost brand visibility and support successful product launches.
Marketing & Community Program Manager at Straumann Group
April 1, 2022 - October 12, 2025Established and expanded the Young Professional Program (YPP) in Spain and Portugal, engaging 300+ participants in its first year; organized the ITI Study Clubs in Iberia (25+ events annually, 400+ clinicians); designed localized marketing initiatives and temporarily assumed global responsibilities during the pandemic (2020).
Communication Manager at Fundación Mario Losantos del Campo
June 1, 2009 - October 12, 2025Introduced Google Grants and launched the foundation's first digital campaigns at zero media cost; produced the annual corporate report for donors and partners; coordinated communication with volunteers, healthcare professionals, and supporters, contributing to awareness and fundraising initiatives.
PR & CRM Specialist at ESADE Business School
November 1, 2008 - October 12, 2025Organized alumni networking events and updated digital channels to enhance community engagement.
Marketing Assistant at BP Solar
December 1, 2007 - October 12, 2025Supported marketing campaigns and contributed to the organization of international events.
Global Communications Manager at Straumann Group
April 1, 2024 - October 12, 2025Strengthened the Women Implantology Network (WIN), expanding community reach across Europe and internationally. Supported global product launches and campaigns by developing communication materials and coordinating digital activities. Created and managed digital content, achieving engagement rates 20–30% above benchmarks. Led communications for IDS Cologne (100,000+ attendees), enhancing Straumann's brand visibility and supporting successful product launches.
Marketing & Community Program Manager at Straumann Group
April 1, 2022 - October 12, 2025Initiated and developed the Young Professional Program (YPP) in Spain and Portugal, engaging 300+ participants in its first year. Organized the ITI Study Clubs in Iberia (25+ annual events, 400+ clinicians), strengthening the brand presence. Designed localized marketing initiatives and temporarily assumed global responsibilities during the pandemic (2020).
Communication Manager at Fundación Mario Losantos del Campo
June 1, 2009 - October 12, 2025Introduced Google Grants and launched the foundation's 1st digital campaigns at zero media cost. Produced the annual corporate report for donors and partners. Coordinated communication with volunteers, healthcare professionals, and supporters, contributing to awareness and fundraising initiatives.
PR & CRM Specialist at ESADE Business School
November 1, 2008 - October 12, 2025Organized alumni networking events and updated digital channels to enhance community engagement.
Marketing Assistant at BP Solar
December 1, 2007 - October 12, 2025Supported marketing campaigns and contributed to the organization of international events.
Global Communications Manager at Straumann Group
April 1, 2024 - October 12, 2025Led global communications initiatives, strengthening the Women Implantology Network (WIN) and expanding reach across Europe and internationally. Supported global product launches by developing communication materials and coordinating digital activities. Created and managed digital content with engagement 20–30% above benchmarks. Led communications for IDS Cologne (100,000+ attendees), increasing brand visibility and supporting successful product launches.
Marketing & Community Program Manager at Straumann Group
April 1, 2022 - October 12, 2025Initiated and developed the Young Professional Program (YPP) in Spain and Portugal, engaging 300+ participants in its first year. Organized the ITI Study Clubs in Iberia (25+ annual events, 400+ clinicians). Designed localized marketing initiatives and temporarily assumed global responsibilities during the pandemic (2020).
Communication Manager at Fundación Mario Losantos del Campo
June 1, 2009 - October 12, 2025Introduced Google Grants and launched the foundation's first digital campaigns at zero media cost. Produced the annual corporate report for donors and partners. Coordinated communication with volunteers, healthcare professionals, and supporters, contributing to awareness and fundraising initiatives.
PR & CRM Specialist at ESADE Business School
November 1, 2008 - October 12, 2025Organized alumni networking events and updated digital channels to enhance community engagement.
Marketing Assistant at BP Solar
December 1, 2007 - October 12, 2025Supported marketing campaigns and contributed to the organization of international events.
Global Communications Manager at Straumann Group
April 1, 2024 - October 12, 2025Led global communications for Straumann Group, including strengthening the Women Implantology Network (WIN) across Europe and internationally, supporting global product launches and campaigns with developed communication materials and digital activities, creating and managing digital content with engagement 20-30% above benchmarks, and leading IDS Cologne communications for 100,000+ attendees to boost brand visibility and support product launches.
Marketing & Community Program Manager at Straumann Group
April 1, 2022 - October 12, 2025Initiated the Young Professional Program (YPP) in Spain and Portugal, engaging 300+ participants in its first year; organized ITI Study Clubs in Iberia (25+ annual events, 400+ clinicians), strengthening brand presence; designed localized marketing initiatives and temporarily assumed global responsibilities during the pandemic (2020).
Communication Manager at Fundación Mario Losantos del Campo
June 1, 2009 - October 12, 2025Introduced Google Grants and launched the foundation's first digital campaigns at zero media cost; produced the annual corporate report for donors and partners; coordinated communication with volunteers, healthcare professionals, and supporters, contributing to awareness and fundraising initiatives.
PR & CRM Specialist at ESADE Business School
November 1, 2008 - October 12, 2025Organized alumni networking events and updated digital channels to enhance community engagement.
Marketing Assistant at BP Solar
December 1, 2007 - October 12, 2025Supported marketing campaigns and contributed to the organization of international events.
Global Communications Manager at Straumann Group
April 1, 2024 - October 12, 2025Led global communications for Straumann Group, including strengthening the Women Implantology Network (WIN) across Europe and internationally, supporting product launches and campaigns, creating and managing digital content with engagement rates 20-30% above benchmarks, and leading communications for IDS Cologne (100,000+ attendees) to boost brand visibility.
Marketing & Community Program Manager at Straumann Group
April 1, 2022 - October 12, 2025Initiated and developed the Young Professional Program (YPP) in Spain and Portugal with 300+ participants in its first year; organized ITI Study Clubs in Iberia (25+ events annually, 400+ clinicians); designed localized marketing initiatives and temporarily assumed global responsibilities during the pandemic (2020).
Communication Manager at Fundación Mario Losantos del Campo
June 1, 2009 - October 12, 2025Introduced Google Grants and launched the foundation's first digital campaigns at zero media cost; produced the annual corporate report for donors and partners; coordinated communication with volunteers, healthcare professionals, and supporters, contributing to awareness and fundraising initiatives.
PR & CRM Specialist at ESADE Business School
November 1, 2008 - October 12, 2025Organized alumni networking events and updated digital channels to enhance community engagement.
Marketing Assistant at BP Solar
December 1, 2007 - October 12, 2025Supported marketing campaigns and contributed to the organization of international events.
Education
Executive MBA at CEF/UDIMA, Madrid
January 1, 2014 - December 31, 2015BA at University of Valladolid
January 1, 2001 - December 31, 2005Executive MBA at CEF/UDIMA, Madrid
January 1, 2014 - December 31, 2015BA in Advertising & PR at University of Valladolid
January 1, 2001 - December 31, 2005MBA Executive at CEF – UDIMA University (Madrid, Spain)
October 1, 2014 - July 1, 2015Bachelor's Degree in Advertisement and Public Relations at Universidad de Valladolid (Segovia, Spain)
October 1, 2001 - July 1, 2006Erasmus Programme at Rijksuniversiteit Groningen, Netherlands
January 1, 2005 - January 1, 2006MBA Executive at CEF – UDIMA University, Madrid, Spain
October 1, 2014 - July 1, 2015Bachelor's Degree in Advertisement and Public Relations at Universidad de Valladolid (Segovia, Spain)
October 1, 2001 - July 1, 2006Bachelor's Degree in Advertisement and Public Relations at Universidad de Valladolid (Segovia)
October 1, 2001 - July 1, 2006Erasmus Programme at Rijksuniversiteit Groningen, Netherlands
January 1, 2005 - January 1, 2006MBA Executive at CEF – UDIMA University (Madrid, Spain)
October 1, 2014 - July 1, 2015MBA Executive at CEF – UDIMA University (Madrid, Spain)
October 1, 2014 - July 1, 2015Bachelor's Degree in Advertisement and Public Relations at Universidad de Valladolid (Segovia, Spain)
October 1, 2001 - July 1, 2006Bachelor's Degree in Advertisement and Public Relations at Universidad de Valladolid, Segovia, Spain
October 1, 2001 - July 1, 2006MBA Executive at CEF – UDIMA University
October 1, 2014 - July 1, 2015Erasmus Programme at Rijksuniversiteit Groningen
January 1, 2005 - January 1, 2006Qualifications
Google Digital Marketing and eCommerce Certification
January 1, 2023 - December 31, 2023Google Analytics Certification
January 1, 2023 - December 31, 2023Google Digital Marketing and eCommerce Certification
January 11, 2030 - July 31, 2025Google Analytics Certification
January 11, 2030 - July 31, 2025Google Analytics (GA4)
January 1, 2025 - October 12, 2025Marketing Automation: SAP Marketing
January 1, 2023 - October 12, 2025Digital Marketing & e-commerce – Google
January 1, 2023 - October 12, 2025Google Analytics (GA4)
January 1, 2025 - October 12, 2025Marketing Automation: SAP Marketing
January 1, 2023 - October 12, 2025Digital Marketing & e-commerce
January 1, 2023 - October 12, 2025Google Analytics (GA4)
January 1, 2025 - October 12, 2025Marketing Automation Specialist
January 1, 2023 - October 12, 2025Digital Marketing & e-commerce
January 1, 2023 - October 12, 2025Google Analytics (GA4)
January 1, 2025 - October 12, 2025Marketing Automation: SAP Marketing
January 1, 2023 - October 12, 2025Digital Marketing & e-commerce – Google
January 1, 2023 - October 12, 2025Google Analytics GA4
January 1, 2025 - October 12, 2025Marketing Automation: SAP Marketing
January 1, 2023 - October 12, 2025Digital Marketing & e-commerce
January 1, 2023 - October 12, 2025Industry Experience
Healthcare, Education, Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet, Manufacturing, Life Sciences
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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