Available to hire
Hi, I’m Yael, a trilingual Digital Marketing Specialist with over four years of experience in e-commerce, affiliate marketing, and non-profit sectors. I specialize in SEO, content strategy, and performance analysis, using tools like Google Analytics and Semrush to drive impactful results.
I love leveraging AI and automation to streamline content production and improve brand consistency. When I’m not working on digital campaigns or CRO strategies, I enjoy mentoring students and volunteering to help reduce social isolation among the elderly.
Skills
Language
English
Fluent
Dutch
Fluent
Spanish; Castilian
Advanced
Work Experience
Digital Marketing Specialist at Selectra
February 28, 2025 - July 31, 2025Developed and executed SEO strategies using insights from Google Analytics, Google Search Console, Ahrefs, and Semrush, resulting in a 15,000 increase in monthly organic traffic. Adjusted CRO strategies with A/B testing, leading to €5,000 in monthly revenue growth. Launched and managed email campaigns via Mailchimp, reaching a subscriber base of 30,000 with a 45% open rate and 0.2% unsubscribe rate. Utilized AI-driven content automation and large language model tools to streamline creative asset production, improving brand consistency and reducing manual workload. Helped design and implement an automated content creation framework using APIs, cutting content generation time by over 50%.
Marketing Internship at Enactus
January 31, 2020 - July 31, 2025Led creative production for multimedia campaigns including a video marketing initiative that doubled applicant engagement. Oversaw all social media channels and executed a content strategy that increased Instagram followers by 20%. Led a team of six to organize a sustainability event with over 100 guests, managing marketing strategy, venue, and speaker recruitment. Updated and redesigned the website using WordPress to improve navigation and visual appeal.
Human Resources Internship at Enactus
July 31, 2019 - July 31, 2025Led recruitment for 15+ team members across departments, managing job descriptions, interviews, and hiring decisions to ensure team synergy and organizational fit. Designed and executed strategic onboarding programs to boost team engagement and improve member retention rates.
Digital Marketing Specialist at Selectra, Madrid (ES)
February 28, 2025 - July 31, 2025Developed and executed SEO strategies using insights from Google Analytics, Google Search Console, Ahrefs and Semrush, resulting in a monthly organic traffic increase of 15,000 visits. Adjusted conversion rate optimization strategies with A/B testing, which led to a €5,000 monthly revenue increase. Managed email campaigns via Mailchimp targeting 30,000 subscribers, achieving a 45% open rate and minimal unsubscribe rate. Implemented AI-driven content automation and large language model tools to streamline creative production and improve consistency, reducing manual workload. Helped design an automated content creation framework using APIs which cut content generation time by over 50%.
Marketing Internship at Enactus, Groningen (NL)
January 31, 2020 - July 31, 2025Led creative multimedia campaigns, including video marketing that doubled applicant engagement. Managed social media strategy, increasing Instagram followers by 20% and boosting overall engagement. Organized a sustainability event with 100+ guests, handling marketing, venue, and speaker recruitment. Updated and redesigned the website on WordPress, enhancing navigation and visual appeal.
Human Resources Internship at Enactus, Groningen (NL)
July 31, 2019 - July 31, 2025Led recruitment for 15+ team members, managing role descriptions, interviews, and hiring to ensure organizational fit. Developed and executed onboarding programs that increased team engagement and retention.
Education
B.Sc. at University of Groningen
September 1, 2015 - June 30, 2019M.Sc. at University of Amsterdam
September 1, 2020 - June 30, 2022B.Sc. at University of Groningen
September 1, 2015 - June 30, 2019M.Sc. at University of Amsterdam
September 1, 2020 - June 30, 2022Qualifications
Industry Experience
Retail, Non-Profit Organization, Consumer Goods, Software & Internet, Media & Entertainment, Professional Services
Skills
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Madrid today.