Yael de Keijzer

Developed and executed SEO strategies using insights from Google Analytics, Google Search Console, Ahrefs and Semrush, resulting in a monthly organic traffic increase of 15,000 visits. Adjusted conversion rate optimization strategies with A/B testing, which led to a €5,000 monthly revenue increase. Managed email campaigns via Mailchimp targeting 30,000 subscribers, achieving a 45% open rate and minimal unsubscribe rate. Implemented AI-driven content automation and large language model tools to streamline creative production and improve consistency, reducing manual workload. Helped design an automated content creation framework using APIs which cut content generation time by over 50%.

Developed and executed SEO strategies using insights from Google Analytics, Google Search Console, Ahrefs, and Semrush, resulting in a 15,000 increase in monthly organic traffic. Adjusted CRO strategies with A/B testing, leading to €5,000 in monthly revenue growth. Launched and managed email campaigns via Mailchimp, reaching a subscriber base of 30,000 with a 45% open rate and 0.2% unsubscribe rate. Utilized AI-driven content automation and large language model tools to streamline creative asset production, improving brand consistency and reducing manual workload. Helped design and implement an automated content creation framework using APIs, cutting content generation time by over 50%.

Led creative multimedia campaigns, including video marketing that doubled applicant engagement. Managed social media strategy, increasing Instagram followers by 20% and boosting overall engagement. Organized a sustainability event with 100+ guests, handling marketing, venue, and speaker recruitment. Updated and redesigned the website on WordPress, enhancing navigation and visual appeal.