I am a highly motivated and results-driven marketing professional with a rich background in creative direction, graphic design, branding, and event coordination. With a proven track record of leading creative teams, developing impactful communication strategies, and executing successful advertising campaigns, I bring a unique blend of creativity and strategic thinking.…

ERICK BARON

I am a highly motivated and results-driven marketing professional with a rich background in creative direction, graphic design, branding, and event coordination. With a proven track record of leading creative teams, developing impactful communication strategies, and executing successful advertising campaigns, I bring a unique blend of creativity and strategic thinking.…

Available to hire

I am a highly motivated and results-driven marketing professional with a rich background in creative direction, graphic design, branding, and event coordination. With a proven track record of leading creative teams, developing impactful communication strategies, and executing successful advertising campaigns, I bring a unique blend of creativity and strategic thinking.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Marketing Coordinator at Otodata
April 1, 2024 - Present
Cultivate partnerships with key LPG industry associations. Design impactful editorial pieces and magazine advertisements. Manage departmental budgets and expenses. Oversaw the creation and distribution of all advertising and promotional materials, including printed and promotional items.
Creative Director at Dos Ideas Advertising and Marketing
January 31, 2023 - July 31, 2025
Direct the creative process and led design teams. Develop innovative communication concepts. Execute successful advertising campaigns for B2B and B2C clients. Supervise the production of high-quality visual content, including logos, brochures, banners, and digital media assets.
Publicist & Graphic Designer at Public Space Defense (DADEP) - Mayor's Office of Bogotá
June 30, 2021 - July 31, 2025
Create and develop communication strategies and advertising pieces. Play a crucial role in branding and creative processes for events. Design various marketing materials such as flyers, posters, and social media graphics, ensuring consistent visual identity.
Marketing Assistant at Givaudan
September 30, 2016 - July 31, 2025
Design market opportunity proposals. Support market research and product development initiatives. Created visual presentations and marketing collateral to support sales teams.
Publicist & Graphic Designer at Concepts and Strategies Advertising
January 31, 2014 - July 31, 2025
Develop advertising concepts and design communication materials. Contribute to company branding efforts. Produce print and digital advertising materials, enhancing client campaigns through innovative visual solutions.
Marketing Coordinator at PCsmart
May 31, 2011 - July 31, 2025
Coordinate advertising and brand activities. Plan and execute advertising campaigns. Manage the design and production of marketing materials, including catalogs, newsletters, and promotional graphics.
Marketing Coordinator at Otodata
April 1, 2024 - Present
Cultivated partnerships with key LPG industry associations. Designed impactful editorial pieces and magazine advertisements. Managed departmental budgets and expenses. Oversaw the creation and distribution of all advertising and promotional materials, including printed and promotional items.
Creative Director at Dos Ideas Advertising and Marketing
January 31, 2023 - July 31, 2025
Direct the creative process and led design teams. Developed innovative communication concepts. Executed successful advertising campaigns for B2B and B2C clients. Supervised the production of high-quality visual content, including logos, brochures, banners, and digital media assets.
Publicist & Graphic Designer at Public Space Defense (DADEP) - Mayor's Office of Bogotá
June 30, 2021 - July 31, 2025
Created and developed communication strategies and advertising pieces. Played a crucial role in branding and creative processes for events. Designed various marketing materials such as flyers, posters, and social media graphics, ensuring consistent visual identity.
Marketing Assistant at Givaudan
September 30, 2016 - July 31, 2025
Designed market opportunity proposals. Supported market research and product development initiatives. Created visual presentations and marketing collateral to support sales teams.
Publicist & Graphic Designer at Concepts and Strategies Advertising
January 31, 2014 - July 31, 2025
Developed advertising concepts and designed communication materials. Contributed to company branding efforts. Produced print and digital advertising materials, enhancing client campaigns through innovative visual solutions.
Marketing Coordinator at PCsmart
May 31, 2011 - July 31, 2025
Coordinated advertising and brand activities. Planned and executed advertising campaigns. Managed the design and production of marketing materials, including catalogs, newsletters, and promotional graphics.
Marketing Coordinator at Otodata
April 1, 2024 - November 3, 2025
Cultivate partnerships with key LPG industry associations. Design impactful editorial pieces and magazine advertisements. Manage departmental budgets and expenses. Oversaw the creation and distribution of all advertising and promotional materials, including printed and promotional items.
Creative Director at Dos Ideas Advertising and Marketing
January 1, 2023 - January 1, 2023
Direct the creative process and led design teams. Develop innovative communication concepts. Execute successful advertising campaigns for B2B and B2C clients. Supervise the production of high-quality visual content, including logos, brochures, banners, and digital media assets.
Publicist & Graphic Designer at Public Space Defense (DADEP) - Mayor's Office of Bogotá
June 1, 2021 - June 1, 2021
Create and develop communication strategies and advertising pieces. Play a crucial role in branding and creative processes for events. Design various marketing materials such as flyers, posters, and social media graphics, ensuring consistent visual identity.
Marketing Assistant at Givaudan
September 1, 2016 - September 1, 2016
Design market opportunity proposals. Support market research and product development initiatives. Created visual presentations and marketing collateral to support sales teams.

Education

Bachelor at Universidad Compensar Panamericana
January 1, 2012 - December 31, 2012
Specialization at Universidad de Bogotá Jorge Tadeo Lozano
January 1, 2016 - December 31, 2016
Bachelor in Marketing and Advertising at Universidad Compensar Panamericana
January 1, 2012 - December 31, 2012
Specialization in Marketing Management at Universidad de Bogotá Jorge Tadeo Lozano
January 1, 2016 - December 31, 2016
DEP/DVS Computer Graphics at Rosemont Technology Centre
January 1, 2024 - January 1, 2024
Specialization in Marketing Management at Universidad de Bogotá Jorge Tadeo Lozano
January 1, 2016 - January 1, 2016
Bachelor in Marketing and Advertising at Universidad Compensar Panamericana
January 1, 2012 - January 1, 2012
Digital Marketing Diploma at Chamber of Commerce of Bogota
January 1, 2017 - January 1, 2017
Diploma in BTL(Below The Line) at Universidad Compensar Panamericana
January 1, 2012 - January 1, 2012
Digital Illustration Diploma at EBAC - Escuela Británica de Artes Creativas y Tecnología
January 1, 2023 - January 1, 2023

Qualifications

Digital Marketing Diploma
January 1, 2017 - December 31, 2017
Diploma in BTL (Below The Line)
January 1, 2012 - December 31, 2012
Digital Illustration Diploma
January 1, 2023 - December 31, 2023
Digital Marketing Diploma
January 1, 2017 - December 31, 2017
Diploma in BTL (Below The Line)
January 1, 2012 - December 31, 2012
Digital Illustration Diploma
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Government, Professional Services, Consumer Goods, Travel & Hospitality
    paper Portfolio
    Welcome to this projection of my mind, where I showcase my passion for graphic design through a modern and authentic vision. Throughout my career, I’ve had the privilege of working on a diverse range of projects, from crafting brand identities to designing captivating print and digital materials. Each project presents an opportunity to blend creativity and strategy, aiming to convey powerful messages and create memorable visual experiences. I invite you to explore my portfolio, where each design tells a story and reflects my dedication to marketing through design. I hope you find inspiration and enjoy your journey through my work!…

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