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I am a UI/UX Designer with 6 years of experience creating customer-focused digital experiences mainly for B2B SaaS platforms. I specialize in developing and managing Figma-based design systems, conducting user research, and making data-informed design decisions that improve user engagement and business outcomes. I enjoy collaborating with cross-functional teams and facilitating remote workshops in agile environments. My passion lies in creating intuitive, seamless user interfaces and experiences that align with brand goals while enhancing usability. I take pride in working closely with stakeholders and developers to ensure designs are both accessible and efficient, enabling teams to deliver high-quality digital products that users love.…I am a UI/UX Designer with 6 years of experience creating customer-focused digital experiences mainly for B2B SaaS platforms. I specialize in developing and managing Figma-based design systems, conducting user research, and making data-informed design decisions that improve user engagement and business outcomes. I enjoy collaborating with cross-functional teams and facilitating remote workshops in agile environments. My passion lies in creating intuitive, seamless user interfaces and experiences that align with brand goals while enhancing usability. I take pride in working closely with stakeholders and developers to ensure designs are both accessible and efficient, enabling teams to deliver high-quality digital products that users love.

Bella Chan

UI Designer, UX Designer, Product Designer, +3

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I am a UI/UX Designer with 6 years of experience creating customer-focused digital experiences mainly for B2B SaaS platforms. I specialize in developing and managing Figma-based design systems, conducting user research, and making data-informed design decisions that improve user engagement and business outcomes. I enjoy collaborating with cross-functional teams and facilitating remote workshops in agile environments. My passion lies in creating intuitive, seamless user interfaces and experiences that align with brand goals while enhancing usability. I take pride in working closely with stakeholders and developers to ensure designs are both accessible and efficient, enabling teams to deliver high-quality digital products that users love.…I am a UI/UX Designer with 6 years of experience creating customer-focused digital experiences mainly for B2B SaaS platforms. I specialize in developing and managing Figma-based design systems, conducting user research, and making data-informed design decisions that improve user engagement and business outcomes. I enjoy collaborating with cross-functional teams and facilitating remote workshops in agile environments. My passion lies in creating intuitive, seamless user interfaces and experiences that align with brand goals while enhancing usability. I take pride in working closely with stakeholders and developers to ensure designs are both accessible and efficient, enabling teams to deliver high-quality digital products that users love.

Available to hire

I am a UI/UX Designer with 6 years of experience creating customer-focused digital experiences mainly for B2B SaaS platforms. I specialize in developing and managing Figma-based design systems, conducting user research, and making data-informed design decisions that improve user engagement and business outcomes. I enjoy collaborating with cross-functional teams and facilitating remote workshops in agile environments.

My passion lies in creating intuitive, seamless user interfaces and experiences that align with brand goals while enhancing usability. I take pride in working closely with stakeholders and developers to ensure designs are both accessible and efficient, enabling teams to deliver high-quality digital products that users love.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

UI/UX Contractor at Startups, Remote

April 30, 2024 - August 1, 2025

Created scalable design systems in Figma, streamlining design-to-development handoff and ensuring consistency across web and mobile interfaces. Collaborated remotely with product owners and developers using Slack and Jira, aligning designs with business goals and accessibility standards.

UI/UX Contractor at Startups, Remote

April 30, 2024 - July 31, 2025

UI/UX Designer at 3D Group, UK

April 1, 2024 - Present

Developed and maintained a modular Figma-based design system with reusable components, ensuring alignment with developer workflows. Conducted user interviews and usability testing with stakeholders, identifying pain points and implementing solutions that reduced user onboarding time. Facilitated remote workshops using Zoom to align cross-functional teams on user requirements and design priorities.

UI/UX Designer at 3D Group, UK

April 1, 2024 - Present

Developed and maintained a modular Figma-based design system with reusable components, ensuring alignment with developer workflows. Conducted user interviews and usability testing with stakeholders to identify pain points, implementing solutions that reduced user onboarding time. Facilitated remote workshops via Zoom to align cross-functional teams on user requirements and design priorities.

UI/UX Designer at Signify, Hong Kong

June 30, 2022 - August 1, 2025

Designed an intuitive B2B SaaS dashboard for smart lighting, used by 100,000+ global customers, improving user satisfaction through data-driven refinements. Partnered with marketing and product teams to create WCAG-compliant interfaces, align with brand guidelines for “Lighting that adapts to your needs.” Conducted user testing sessions and analyzed GA4 data to optimize navigation.

UI/UX Designer at Signify, Hong Kong

June 30, 2022 - July 31, 2025

Designed an intuitive B2B SaaS dashboard for smart lighting serving 100,000+ global customers, improving user satisfaction through data-driven refinements. Partnered with marketing and product teams to create WCAG-compliant interfaces aligned with brand guidelines. Conducted user testing sessions and analyzed GA4 data to optimize navigation.

UI/UX Designer at Midland Holdings

August 31, 2021 - August 1, 2025

Designed and authored content for a campaign page for the revamped Midland Realty platform, increasing user registrations by 35% through streamlined UX. Conducted user testing and competitor analysis, implementing data-driven design iterations that improved cross-platform engagement by 20%.

UI/UX Designer at Midland Holdings

August 31, 2021 - July 31, 2025