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I am a UX & CRO specialist with a passion for storytelling, UI, and HTML. I love crafting high-converting digital journeys by blending design, psychology, and analytics to create clean and memorable digital experiences that users enjoy and keep coming back to. My approach focuses on making sure your users' return is your return. With a background in journalism and digital marketing, I bring a unique perspective to my work, combining creativity with data-driven methods. I'm always eager to learn and grow while contributing value to any project I am part of.…I am a UX & CRO specialist with a passion for storytelling, UI, and HTML. I love crafting high-converting digital journeys by blending design, psychology, and analytics to create clean and memorable digital experiences that users enjoy and keep coming back to. My approach focuses on making sure your users' return is your return. With a background in journalism and digital marketing, I bring a unique perspective to my work, combining creativity with data-driven methods. I'm always eager to learn and grow while contributing value to any project I am part of.

Mariia Kalinicheva

UX Designer, UI Designer, Copywriter, +1

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I am a UX & CRO specialist with a passion for storytelling, UI, and HTML. I love crafting high-converting digital journeys by blending design, psychology, and analytics to create clean and memorable digital experiences that users enjoy and keep coming back to. My approach focuses on making sure your users' return is your return. With a background in journalism and digital marketing, I bring a unique perspective to my work, combining creativity with data-driven methods. I'm always eager to learn and grow while contributing value to any project I am part of.…I am a UX & CRO specialist with a passion for storytelling, UI, and HTML. I love crafting high-converting digital journeys by blending design, psychology, and analytics to create clean and memorable digital experiences that users enjoy and keep coming back to. My approach focuses on making sure your users' return is your return. With a background in journalism and digital marketing, I bring a unique perspective to my work, combining creativity with data-driven methods. I'm always eager to learn and grow while contributing value to any project I am part of.

Available to hire

I am a UX & CRO specialist with a passion for storytelling, UI, and HTML. I love crafting high-converting digital journeys by blending design, psychology, and analytics to create clean and memorable digital experiences that users enjoy and keep coming back to. My approach focuses on making sure your users’ return is your return.

With a background in journalism and digital marketing, I bring a unique perspective to my work, combining creativity with data-driven methods. I’m always eager to learn and grow while contributing value to any project I am part of.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Intermediate

Russian

Fluent

Ukrainian

Fluent

Work Experience

Correspondent & Video Operator Intern at SPBU 'MOST' Student Video Channel | St. Petersburg, Russia

July 31, 2023 - July 31, 2025

Produced and edited eight original news programs focused on student life and university events. Researched topics, developed scripts, and wrote voiceovers. Operated camera equipment and handled post-production. Ensured coherent visual storytelling by simplifying complex topics into accessible formats.

Project Manager Intern – International Department at EXPOFORUM (Exhibition and Business Centre) | St. Petersburg, Russia

October 31, 2022 - July 31, 2025

Organized campaign for B2B film industry event. Wrote, designed and presented company promotional materials for the event. Researched and compiled client database. Developed e-mail campaign for the project.

Editor in Chief at Student Newspaper '1 Line' | St. Petersburg, Russia

June 30, 2021 - July 31, 2025

Met tight editorial deadlines. Led a team of eight journalists and provided editorial direction. Selected, edited, and approved materials for publication. Fact-checked and optimized content to ensure accuracy and clarity. Developed, wrote, and edited two interviews and a report on a unified topic for a double-page magazine feature. Collaborated with the designer to develop engaging and cohesive layouts.

Editorial Assistant & Transcriber Intern at Sobaka.ru Magazine | St. Petersburg, Russia

September 30, 2020 - July 31, 2025

Transcribed and edited interviews and articles, ensuring clarity and alignment with the magazine's brand tone. Supported the editorial team during content production, from proofreading to final quality checks. Contributed to both print and digital editions by refining lifestyle content for national audience. Maintained consistency in voice, grammar, and formatting across multiple platforms.