Available to hire
Seasoned advertising and marketing professional with 17+ years in cross-functional project and product lifecycle management. I’ve architected go-to-market strategies, led multi-channel brand campaigns, and managed budgets across tech, fintech, telecom and pharma-adjacent sectors.
My signature differentiators are:
Business Insights : Startup funding knowledge // B2B & B2C expertise // EU & US market experience
Industries: Tech Telecom Pharma
Certificates: Marketing Week - mini MBA // Dalles - Advanced Social Media Strategy // EBAN - Business Angels Academy
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Romanian, Moldavian, Moldovan
Fluent
French
Beginner
Work Experience
Marketing Consultant at Self Employed
June 1, 2023 - PresentDeveloped and executed targeted marketing campaigns that increased brand awareness and enhanced customer engagement by 20% through effective cross-channel social media management and content creation. Delivered data analysis and campaign reporting to clients and managed budgets to ensure financially responsible marketing activities.
Account Director & Business Developer at Heraldist
May 31, 2023 - July 31, 2025Managed 12 external clients and the internal client concurrently, acting as a brand guardian and advisor throughout brand strategy, marketing, and communication planning and implementation. Mentored junior and mid-level account managers and created the company's new business and communication strategies. Led sales presentations and increased company revenue through strategic upselling and cross-selling.
Account Director at Cohn & Jansen Creative Network
May 31, 2021 - July 31, 2025Managed two large corporate clients with separate internal teams, streamlined account management processes to improve efficiency and productivity, collaborated with marketing teams to develop targeted campaigns, and boosted client satisfaction by effectively resolving account issues.
Senior Account Manager at Minthical Communication Agency
January 31, 2020 - July 31, 2025Streamlined project management processes to reduce inefficiencies and accelerate task execution. Developed compelling content for multiple platforms to enhance online brand presence and attract new customers. Collaborated across teams to develop integrated marketing plans aligned with business goals and oversaw creation of print materials to drive leads and sales growth.
Senior Account Manager at Homemade Stuff
June 30, 2017 - July 31, 2025Organized major launches including ING's tech division and a major mall opening, as well as Timisoareana's flagship annual event. Boosted brand visibility through effective event and product launch management, managed budgets ensuring optimal resource allocation, and incorporated client feedback for continuous event improvement.
Senior Account Manager at Jam Session Agency
September 30, 2016 - July 31, 2025Successfully managed multiple projects simultaneously by prioritizing tasks based on creative objectives and urgency. Planned and scheduled project phases, ensured deadlines were met without compromising quality, and coordinated cross-functional teams to resolve issues and mitigate risks.
Account Manager at The Ad Van
May 31, 2014 - July 31, 2025Built strong client relationships to increase satisfaction, addressed accounting, billing, and service delivery issues, and resolved escalated problems to retain valuable clients and maintain positive business relationships.
Account Manager at Media One
October 1, 2011 - July 31, 2025Identified new business opportunities through cold calling, networking, and market research. Stayed updated on company offerings and industry trends, maintained account documentation, and supported team information sharing.
Marketing Consultant at Self Employed, Bucharest
June 1, 2023 - PresentDelivered targeted marketing campaigns resulting in increased brand awareness and enhanced customer engagement by 20%. Provided data analysis and reporting to demonstrate campaign success and areas for improvement. Managed client budgets and delivered marketing solutions for clients such as Valenta, Zaivan, and Minthical.
Account Director & Business Developer at Heraldist, Cluj, Romania
May 31, 2023 - August 4, 2025Managed 12 external clients and one internal client while juggling dual roles. Acted as brand guardian guiding clients through brand strategy, marketing, and communication planning and execution. Mentored junior and mid-level account managers and created the company's new business strategy, overseeing its implementation. Delivered sales presentations and increased company revenue through strategic upselling and cross-selling.
Account Director at Cohn & Jansen Creative Network, Bucharest
May 31, 2021 - August 4, 2025Managed two major corporate clients, Vodafone and Bayer, each with dedicated internal teams. Streamlined account management processes, collaborated with marketing teams to develop targeted campaigns, and boosted client satisfaction.
Senior Account Manager at Minthical Communication Agency, Lausanne Metropolitan Area
January 31, 2020 - August 4, 2025Streamlined project management processes reducing inefficiencies. Developed compelling content across platforms for clients including Bayer and Novartis, enhancing brand presence and attracting new customers. Oversaw creation of print materials driving leads and sales growth and collaborated with cross-functional teams for integrated marketing plans aligned with business goals.
Senior Account Manager at Homemade Stu, Bucharest
June 30, 2017 - August 4, 2025Organised key launches including ING's tech division and major events for Timisoareana. Boosted brand visibility through product launches and promotional activities while managing budgets and integrating client feedback into future planning.
Senior Account Manager at Jam Session Agency, Bucharest
September 30, 2016 - August 4, 2025Successfully managed multiple projects simultaneously by prioritizing tasks, planned and scheduled project phases, met deadlines consistently without sacrificing quality, and coordinated with cross-functional teams to resolve issues and mitigate risks. Clients included Lays (PEPSICO) and Carrefour.
Account Manager at The Ad Van, Bucharest
May 31, 2014 - August 4, 2025Built strong client relationships increasing satisfaction, addressed accounting, billing, and service delivery issues, preventing client losses. Clients managed included AFI Europe-AFI Palace Cotroceni and others.
Account Manager at Media One, Bucharest
October 31, 2011 - August 4, 2025Maintained account management documentation and conducted market research to identify growth opportunities. Stayed current on company offerings and supported expansion of client base.
Education
Master's degree at Scoala Nationala de Studii Politice si Administrative (SNSPA) Bucharest
January 1, 2007 - December 31, 2008Bachelor's Degree at Scoala Nationala de Studii Politice si Administrative (SNSPA) Bucharest
January 1, 2003 - December 31, 2007Master's degree at Scoala Nationala de Studii Politice si Administrative (SNSPA), Bucharest
January 11, 2030 - August 4, 2025Bachelor's Degree at Scoala Nationala de Studii Politice si Administrative (SNSPA), Bucharest
January 11, 2030 - August 4, 2025Qualifications
EBAN - Business Angels Academy
January 11, 2030 - July 31, 2025Marketing Week - mini MBA
January 11, 2030 - July 31, 2025Dalles - Advanced Social Media Strategy
January 11, 2030 - July 31, 2025EBAN - Business Angels Academy
January 11, 2030 - August 4, 2025Marketing Week - mini MBA
January 11, 2030 - August 4, 2025Dalles - Advanced Social Media Strategy
January 11, 2030 - August 4, 2025Industry Experience
Software & Internet, Financial Services, Telecommunications, Healthcare, Consumer Goods, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
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