I am a digital marketing professional with hands-on experience in content strategy, social media management, and campaign optimization. I have worked with banks, healthcare providers, and consumer brands to strengthen online presence and drive engagement.

Jihene Basallah

I am a digital marketing professional with hands-on experience in content strategy, social media management, and campaign optimization. I have worked with banks, healthcare providers, and consumer brands to strengthen online presence and drive engagement.

Available to hire

I am a digital marketing professional with hands-on experience in content strategy, social media management, and campaign optimization. I have worked with banks, healthcare providers, and consumer brands to strengthen online presence and drive engagement.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Advanced

Work Experience

Stage d'été at Siège BIAT
August 31, 2019 - July 31, 2025
Managed document archiving processes ensuring compliance, security, and availability in line with banking and regulatory standards.
Stage fin d'études at GPG (Global Payment Getway)
May 31, 2020 - July 31, 2025
Conceived and developed a payment platform and invoice archiving system using the Scrum methodology.
Stage d'été at BambinoSite
July 31, 2021 - July 31, 2025
Developed content and acquisition strategies and coordinated with creative teams for campaign implementation.
Stage d'été at Ba9chich
August 31, 2021 - July 31, 2025
Conducted user interviews to gather feedback and improve user experience. Developed influencer marketing strategies to boost brand awareness and measurable conversions.
Stage de fin d'études at OMD Media
May 31, 2022 - July 31, 2025
Implemented a gamification app strategy for the MG brand on social media, conducted competitive benchmarking, audited the digital presence, prepared social media reports with KPIs and recommendations, analyzed agency planning, and participated in multiple advertising campaigns.
Chargée communication et marketing at Com marketing
June 30, 2023 - July 31, 2025
Contributed to marketing strategy development, proposed media plans across platforms, performed marketing data analysis to anticipate consumer behavior, conducted audits and market benchmarking, collaborated with design and communication teams on branding and advertising visuals, implemented SEO strategies, and actively managed community interactions.
Social Media Manager at Groupe Polyclinique les Berges du Lac
August 1, 2023 - Present
Developed editorial content aligned with buyer personas, performed competitive monitoring and benchmarking, created and managed visual marketing campaigns including photo and video content which increased brand engagement by 50%, implemented advertising campaigns, set up CRM data tracking strategies, contributed to creative graphic concepts, participated in website design and SEO/UX audits for visibility and user experience optimization, organized and managed events, and performed reporting tasks.
Social Media Manager at Groupe Polyclinique les Berges du Lac
August 1, 2023 - Present
Developed an editorial line tailored to buyer personas and conducted competitive intelligence and benchmarking. Designed and managed visual marketing campaigns, including photo and video content, increasing brand engagement by 50%. Led advertising campaigns, implemented data tracking strategies using CRM, contributed to creative graphic concepts, participated in website design with SEO and UX audits for optimization, helped organize events, and provided reporting.
Chargée communication et marketing at Com marketing
June 30, 2023 - July 31, 2025
Participated in marketing strategy development for projects, proposed media plans across various advertising platforms, analyzed marketing data to understand consumer behavior, performed audits and benchmarking on market trends, collaborated with design and communication teams for branding and visuals, implemented SEO strategies to improve organic search rankings, and engaged actively with the online community.
Stage de fin d'études at OMD Media
May 31, 2022 - July 31, 2025
Implemented a gamification application for the MG brand to establish a social media communication strategy. Conducted competitive benchmarking of brand strategies and performance, audited the agency's digital presence, prepared social media reports with KPIs and recommendations, analyzed agency schedules, and participated in multiple advertising campaigns.
Stage d'été at Ba9chich
August 31, 2021 - July 31, 2025
Conducted user interviews through questionnaires to collect feedback and improve user experience (UX). Developed an influencer marketing strategy to increase brand awareness and generate measurable conversion results.
Stage d'été at BambinoSite
July 31, 2021 - July 31, 2025
Developed content and acquisition strategies. Coordinated with creative teams to implement campaigns.
Stage fin d'études at GPG (Global Payment Getway)
May 31, 2020 - July 31, 2025
Designed and developed a payment and invoice archiving platform using Scrum methodology.
Stage d'été at Siège BIAT
August 31, 2019 - July 31, 2025
Managed document archiving processes ensuring compliance, security, and availability according to banking and regulatory standards.
Stage d'été at Siège BIAT
August 31, 2019 - July 31, 2025
Managed document archiving processes to ensure compliance, security, and availability adhering to banking and regulatory standards.
Stage fin d'études at GPG (Global Payment Getway)
May 31, 2020 - July 31, 2025
Designed and developed a payment and invoice archiving platform using the Scrum methodology.
Stage d'été at BambinoSite
July 31, 2021 - July 31, 2025
Developed content and acquisition strategies and coordinated with creative teams to implement campaigns.
Stage d'été at Ba9chich
August 31, 2021 - July 31, 2025
Conducted user interviews to improve UX and developed an influencer marketing strategy to increase brand awareness and conversions.
Stage de fin d'études at OMD Media
May 31, 2022 - July 31, 2025
Implemented a brand gamification application and developed social media communication strategies including competitor benchmarking and digital presence audits. Prepared social media reports, participated in advertising campaigns, and analyzed agency planning.
Chargée communication et marketing at Com marketing
June 30, 2023 - July 31, 2025
Contributed to marketing strategy design, proposed media plans, analyzed marketing data, conducted market audits and benchmarks, collaborated on visual campaign elements, implemented SEO strategies, and managed social community interactions.
Social Media Manager at Groupe Polyclinique les Berges du Lac
August 1, 2023 - Present
Developed editorial lines, performed competitor analysis, designed and managed marketing campaigns with photo and video content, increased brand engagement by 50%, executed advertising campaigns, implemented CRM data tracking strategies, contributed to graphic concept development, participated in website design with SEO and UX audits, managed event organization and reporting.
Social Media Manager at Groupe PolyClinique des Berges du Lac
August 1, 2023 - Present
Developed an editorial strategy aligned with buyer personas, conducted competitive benchmarking, designed and managed visual marketing campaigns, and coordinated online presence with the marketing team; leveraged HubSpot for content workflows and tracked campaign results.
Intern at OMD Media
February 1, 2022 - May 1, 2022
Implemented a gamification approach for MG brand and developed a social media communications strategy; conducted digital presence audits, contributed to campaign design and reporting, and supported CRM/UX improvements to optimize engagement.
Intern at Bambino Site
June 1, 2021 - July 1, 2021
Developed content strategy and acquisition initiatives during Jun–Jul 2021.
Intern at BIAT
August 1, 2019 - August 1, 2019
Managed document archiving processes, ensured compliance with banking and regulatory standards, and maintained security and availability of records.
Intern at Global Payment Gateway (GPG)
February 1, 2020 - May 1, 2020
Conception and development of a payments platform and invoice archiving using CRUD methods.

Education

Master's at ESSECT
January 1, 2020 - December 31, 2022
Bachelor's at ESSECT
January 1, 2017 - December 31, 2020
Master's Degree at ESSECT
January 1, 2020 - December 31, 2022
Bachelor's Degree at ESSECT
January 1, 2017 - December 31, 2020
Master's degree at ESSECT
January 1, 2020 - December 31, 2022
Bachelor's degree at ESSECT
January 1, 2017 - December 31, 2020
Master's degree in Digital Marketing at ESSECT
January 1, 2020 - January 1, 2022

Qualifications

Baccalaureate
January 1, 2017 - December 31, 2017
Search Engine Marketing
January 11, 2030 - July 31, 2025
Digital transformation
January 11, 2030 - July 31, 2025
Optimisez et protéger votre campagne en ligne (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Techniques d'optimisation SEO (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Optimisation pour les mobiles (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Dévelloper le marketing client (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Google search campagnes
January 11, 2030 - July 31, 2025
Influence marketing
January 11, 2030 - July 31, 2025
Become digital marketing specialist via Linkedin learning
January 11, 2030 - July 31, 2025
Inbound Marketing (HubSpot)
January 11, 2030 - July 31, 2025
Social Media Manager (HubSpot)
January 11, 2030 - July 31, 2025
Marketing digital (HubSpot)
January 11, 2030 - July 31, 2025
Marketing de contenu (HubSpot)
January 11, 2030 - July 31, 2025
Facebook Business Manager (Great learning)
January 11, 2030 - July 31, 2025
Content marketing and SEO fundamentals (semrush academy)
January 11, 2030 - July 31, 2025
Digital marketing strategy (Great learning)
January 11, 2030 - July 31, 2025
E-mail Marketing (semrush academy)
January 11, 2030 - July 31, 2025
Formation: Travail en équipe
January 11, 2030 - July 31, 2025
Baccalauréat
January 1, 2017 - December 31, 2017
Search Engine Marketing (Great Learning)
January 11, 2030 - July 31, 2025
Digital transformation (Great Learning)
January 11, 2030 - July 31, 2025
Optimisez et protéger votre campagne en ligne (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Techniques d'optimisation SEO (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Optimisation pour les mobiles (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Dévelloper le marketing client (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Google search campaigns (Great Learning)
January 11, 2030 - July 31, 2025
Influence marketing (Great Learning)
January 11, 2030 - July 31, 2025
Become digital marketing specialist via Linkedin learning
January 11, 2030 - July 31, 2025
Inbound Marketing (HubSpot)
January 11, 2030 - July 31, 2025
Social Media Manager (HubSpot)
January 11, 2030 - July 31, 2025
Marketing digital (HubSpot)
January 11, 2030 - July 31, 2025
Marketing de contenu (HubSpot)
January 11, 2030 - July 31, 2025
Facebook Business Manager (Great Learning)
January 11, 2030 - July 31, 2025
Content marketing and SEO fundamentals (Semrush Academy)
January 11, 2030 - July 31, 2025
Digital marketing strategy (Great Learning)
January 11, 2030 - July 31, 2025
E-mail Marketing (Semrush Academy)
January 11, 2030 - July 31, 2025
Formation: Travail en équipe
January 11, 2030 - July 31, 2025
Baccalauréat
January 1, 2017 - December 31, 2017
Search Engine Marketing
January 11, 2030 - July 31, 2025
Digital transformation
January 11, 2030 - July 31, 2025
Optimisez et protéger votre campagne en ligne (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Techniques d'optimisation SEO (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Optimisation pour les mobiles (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Dévelloper le marketing client (Programme Hub Spot)
January 11, 2030 - July 31, 2025
Google search campaigns (Great Learning)
January 11, 2030 - July 31, 2025
Influence marketing (Great Learning)
January 11, 2030 - July 31, 2025
Become digital marketing specialist via Linkedin learning
January 11, 2030 - July 31, 2025
Inbound Marketing (HubSpot)
January 11, 2030 - July 31, 2025
Social Media Manager (HubSpot)
January 11, 2030 - July 31, 2025
Marketing digital (HubSpot)
January 11, 2030 - July 31, 2025
Marketing de contenu (HubSpot)
January 11, 2030 - July 31, 2025
Facebook Business Manager (Great Learning)
January 11, 2030 - July 31, 2025
Content marketing and SEO fundamentals (semrush academy)
January 11, 2030 - July 31, 2025
Digital marketing strategy (Great Learning)
January 11, 2030 - July 31, 2025
E-mail Marketing (semrush academy)
January 11, 2030 - July 31, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Financial Services, Retail, Consumer Goods, Healthcare