Available to hire
Hi, I’m Emma Emphoux. As a digital marketing project manager, I specialize in designing and managing high-performance media campaigns that combine strategy and detailed analysis. I pride myself on being curious and rigorous, working in premium environments that intersect strategy, operations, and performance analysis.
I love coordinating teams, optimizing digital products, and creating impactful advertising solutions both locally and nationally. My experience ranges from managing large poster networks to leading digital product launches and loyalty programs, always with a focus on measurable results and customer satisfaction.
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Marketing Project Manager: Media Offer & Performance at Giraudy
October 1, 2024 - PresentDesign and manage high-performance media campaigns combining strategy and analysis. Lead product development and optimization including creation of OOH offerings and catalogues for local and national networks. Supervise large poster networks and optimize campaign coverage and impact. Monitor key KPIs and carry out post-tests to evaluate campaign performance. Coordinate creation of sales materials, team training, and detailed reporting that reduced cost per impact by 15%.
Junior Marketing Product Manager - Digital Product at Solocal
October 1, 2024 - July 31, 2025Designed and launched a loyalty programme for 500 customers including business plan creation, KPI monitoring, and process definition. Managed product range performance and customer satisfaction, ensuring 95% fulfillment and limiting churn to under 3%. Trained sales teams and created support materials while providing daily field management. Supported operational teams by analyzing and optimizing digital product performance and liaising between sales and technical teams.
Junior Marketing Manager - Digital Product at Solocal
October 1, 2024 - July 31, 2025Oversaw product marketing, satisfaction analysis, sales force support, and project management with Salesforce from June 2022 to October 2024 timeframes, contributing to successful launches and customer engagement.
Traffic Manager
September 30, 2023 - July 31, 2025Managed client portfolio of 300 small to medium-sized businesses by creating visuals for display advertising and managing Meta advertising campaigns. Improved and optimized advertising campaigns based on customer needs. Coordinated with service providers for photo reports, oversaw quality, and challenged sales teams to meet targets. Handled call for tenders, specifications preparation, candidate selection, and ensured customer satisfaction with service appointment scheduling.
Digital Marketing Project Manager at Barb’Art
March 31, 2022 - July 31, 2025Developed and launched new products including beard oil, linen, and accessories. Redesigned e-commerce home page and product sheets, optimized SEO, and improved user experience in purchasing funnel. Monitored after-sales service and online customer relations. Created special sales promotion offers such as Black Friday campaigns resulting in 5% sales increase.
Education
Master at INSEEC MSc & MBA Paris
January 1, 2021 - December 31, 2021Master at SUP DE PUB Lyon
January 1, 2018 - December 31, 2018Bachelor at INSEEC
January 1, 2017 - December 31, 2018Qualifications
WSET Niveau 2 Wine & Spirit Education Trust
April 1, 2025 - April 30, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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