Hi, I'm Stéphanie Amaya, a brand strategist and storyteller with a passion for media, luxury, and entertainment. I specialize in developing innovative audiovisual strategies and managing projects that connect audiences with compelling content across various platforms. My experience spans managing large-scale international projects and leading cross-functional teams to deliver high-quality and impactful media campaigns. I thrive in fast-paced environments where I can leverage my multilingual abilities and adaptability to drive performance and streamline workflows. I enjoy collaborating across borders and departments, always aiming to bring creative solutions that align with brand identities and business goals.…

Stéphanie Amaya

Hi, I'm Stéphanie Amaya, a brand strategist and storyteller with a passion for media, luxury, and entertainment. I specialize in developing innovative audiovisual strategies and managing projects that connect audiences with compelling content across various platforms. My experience spans managing large-scale international projects and leading cross-functional teams to deliver high-quality and impactful media campaigns. I thrive in fast-paced environments where I can leverage my multilingual abilities and adaptability to drive performance and streamline workflows. I enjoy collaborating across borders and departments, always aiming to bring creative solutions that align with brand identities and business goals.…

Available to hire

Hi, I’m Stéphanie Amaya, a brand strategist and storyteller with a passion for media, luxury, and entertainment. I specialize in developing innovative audiovisual strategies and managing projects that connect audiences with compelling content across various platforms. My experience spans managing large-scale international projects and leading cross-functional teams to deliver high-quality and impactful media campaigns.

I thrive in fast-paced environments where I can leverage my multilingual abilities and adaptability to drive performance and streamline workflows. I enjoy collaborating across borders and departments, always aiming to bring creative solutions that align with brand identities and business goals.

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Language

French
Fluent
Spanish; Castilian
Fluent
English
Fluent

Work Experience

Senior Video Strategy Lead at Condé Nast
January 1, 2024 - July 31, 2025
Designed and implemented innovative audiovisual strategies for Condé Nast brands across key platforms including YouTube, Meta, TikTok, Twitter, Snapchat, and websites, ensuring audience-specific content that aligns with brand identity and commercial objectives. Monitored and analyzed performance metrics to refine strategies and maximize engagement. Collaborated on video production processes and led cross-functional international projects including Cannes Film Festival, Met Gala, MOTY, and global Fashion Weeks. Oversaw social media campaigns and provided creative guidance for French and European markets to support global brand video strategy alignment. Streamlined workflows and improved communication processes across departments for effective project tracking on local and global scales.
Youtube Channel Manager at Condé Nast
January 1, 2021 - July 31, 2025
Managed all Condé Nast YouTube channels focusing on distribution, content optimization, community management, and localization. Developed social strategies for promoting long-form videos and podcasts. Supported production teams to deliver high-quality content. Delivered regular performance reports and conducted monthly analyses of YouTube trends to enhance channel performance and drive innovation.
Event Project Manager at Condé Nast
January 1, 2020 - July 31, 2025
Expanded GQ Club and GQ Premium Club to offer exclusive experiences. Managed strategic partnerships and organized exclusive events. Coordinated with advertisers for commercial operations and visibility. Supervised newsletters to maintain engagement with members and managed social media channels to promote the clubs and strengthen community engagement.
Junior Market Research Analyst | Vogue Paris, GQ France, Vanity Fair, AD, Glamour at Condé Nast
December 31, 2019 - July 31, 2025
Wrote and translated surveys while moderating brand panels. Analyzed study results and provided strategic recommendations. Supported editorial and commercial teams with actionable insights. Defined tailored study requirements aligned with brand objectives and collaborated on qualitative and quantitative market research. Worked cross-functionally with data, CRM, studio, and business units.
Assistant Press Officer at Univers Presse et Conseils
January 1, 2019 - July 31, 2025
Monitored digital publications across web and social media to ensure optimal visibility. Developed detailed reports for agency clients to provide transparency and clarity on performance. Ensured clear communication with clients about campaign progress. Managed sending, tracking, and return of products for shopping initiatives.

Education

MSc & MBA at INSEEC Business School, Paris
January 1, 2019 - December 31, 2020
International BBA at INSEEC Business School, Paris
January 1, 2015 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services
    paper Content Diversification & Expansion Strategy - Vogue, GQ, AD, Vanity Fair AD

    Platforms : IG, TiTok, Youtube, Snapchat, FB, Twitter

    Context: One of my primary missions was to develop audiovisual strategies for all brands within the group. This involved diversifying content by integrating new verticals through innovative formats, talents, and themes to enhance the various social channels, improve performance, and further develop brand image.

    Actions:

    • Conducted analysis of existing content, performance and situation, as a starting point.
    • Coordinated with editorial and commercial teams to ensure alignment with brand coherence, needs, priorities, and aspirations.
    • Defined tailored programming schedules for each brand.
    • Established editorial calendars focused on audiovisual content aligned with key cultural events for each magazine.
    • Analyzed, adapted, and tested various social platforms according to audience profiles and platform requirements.
    • Supervised global strategies with close collaboration on strategic, operational, and creative aspects with European markets.

    Results:

    • GQ: Expanded content related to cinema, fashion, and lifestyle.
    • Vogue: Introduced new formats in fashion, beauty, and wellness.
    • Vanity Fair: Developed formats focused on fashion, culture, and cinema.
    • AD: Fully developed and implemented the strategy.
    • Increased views and subscriptions across all platforms.
    • Broadened target audience by addressing diverse topics and enhancing the quality, complexity, and depth of produced formats.
    • Attracted higher talent profiles.
    paper Distribution of Reactive Celebrity Content from Paris Men’s Fashion Week 2024, Global Level


    Platforms: TikTok, Instagram

    Context:
    Since 2023, major cultural events such as Fashion Weeks (Men’s/Women’s, Couture) have become truly global, meaning all markets collaborate for these important, strategic, and high-performance cultural events. Celebrity content attending those, is highly viewed and appreciated. The French market developed the production of such content, its broad distribution, and tracking. This was the last Fashion Week I managed before my departure.

    This “reactive content” system has since expanded to cover all major cultural events like the Cannes Film Festival, MOTY, Ballon d’Or, major film premieres, recognizing their significant media impact within the Condé Nast ecosystem.

    Actions:

    • Defined shows to cover, prioritized by brand potential
    • Coordinated with videographers: managed priorities, supervised shoots, and provided strategic recommendations
    • Implemented sharing and tracking tools with editorial teams in France and global markets (US, LATAM, EU, APAC)
    • Curation of content to promote by market
    • Tracked and analyzed performance, optimizing for upcoming events

    Results:

    • 35M+ views in France across TikTok and Instagram for GQ, Vanity Fair, and Vogue - 76M+ views globally on TikTok and Instagram for all Condé Nast brands
    • Total of 110M+ views
    paper Audiovisual Expansion Architectural Digest France - TikTok & IG

    Led the development of AD France’s audiovisual strategy through content programming, concept creation, and platform specific distribution.

    Platforms:
    TikTok, Instagram
    Context:
    Following the successful launch of AD France’s IG video strategy in December 2022, we launched the brand’s TikTok account during the 2023 Cannes Film Festival. A strategic and unexpected action, as AD is not traditionally associated with this event.

    Actions:

    • Developed original content formats including visits of iconic Parisian and French locations (camera and drone), architects’, designers’, celebrities’ homes tour, craftsmanship features, and cultural deep-dives.
    • Adapted these concepts by aligning them with Cannes related venues (The Carlton Hotel, architect-designed villas in the region).
    • The launch of AD’s TikTok account was also accompanied by other original formats, such as celebrity apartment tours and content localisation from US formats.
    • Managed distribution
    • Managed talent and location scouting, and tailored concepts for short-form video formats.
    • Collaborated with editorial, creative, production, and post-production teams.
    • Worked with European markets to harmonize and scale formats across regions.

    Results:

    • Instagram: 7M+ views in the first 6 months for 20+ videos. 1/3 localized internationally. - TikTok launch: 12M+ views in the first 4 weeks.