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I am a strategic B2B marketing leader with over 12 years of experience working in SaaS, climate-tech, and industrial sectors. I specialize in designing and optimizing full-funnel campaigns, lead generation, lifecycle automation, and performance marketing. I love turning complex data into compelling stories that resonate with tech-savvy audiences. My experience spans aligning messaging for scientific and business professionals to boost engagement and adoption of impactful technologies like LCA software, renewable system solutions, and environmental data platforms. I enjoy working collaboratively and am always eager to help brands grow through data-driven marketing strategies and innovative solutions.…I am a strategic B2B marketing leader with over 12 years of experience working in SaaS, climate-tech, and industrial sectors. I specialize in designing and optimizing full-funnel campaigns, lead generation, lifecycle automation, and performance marketing. I love turning complex data into compelling stories that resonate with tech-savvy audiences. My experience spans aligning messaging for scientific and business professionals to boost engagement and adoption of impactful technologies like LCA software, renewable system solutions, and environmental data platforms. I enjoy working collaboratively and am always eager to help brands grow through data-driven marketing strategies and innovative solutions.

Olga Rigo

Digital Marketer, Content Producer, Marketing Strategist, +1

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I am a strategic B2B marketing leader with over 12 years of experience working in SaaS, climate-tech, and industrial sectors. I specialize in designing and optimizing full-funnel campaigns, lead generation, lifecycle automation, and performance marketing. I love turning complex data into compelling stories that resonate with tech-savvy audiences. My experience spans aligning messaging for scientific and business professionals to boost engagement and adoption of impactful technologies like LCA software, renewable system solutions, and environmental data platforms. I enjoy working collaboratively and am always eager to help brands grow through data-driven marketing strategies and innovative solutions.…I am a strategic B2B marketing leader with over 12 years of experience working in SaaS, climate-tech, and industrial sectors. I specialize in designing and optimizing full-funnel campaigns, lead generation, lifecycle automation, and performance marketing. I love turning complex data into compelling stories that resonate with tech-savvy audiences. My experience spans aligning messaging for scientific and business professionals to boost engagement and adoption of impactful technologies like LCA software, renewable system solutions, and environmental data platforms. I enjoy working collaboratively and am always eager to help brands grow through data-driven marketing strategies and innovative solutions.

Available to hire

I am a strategic B2B marketing leader with over 12 years of experience working in SaaS, climate-tech, and industrial sectors. I specialize in designing and optimizing full-funnel campaigns, lead generation, lifecycle automation, and performance marketing. I love turning complex data into compelling stories that resonate with tech-savvy audiences.

My experience spans aligning messaging for scientific and business professionals to boost engagement and adoption of impactful technologies like LCA software, renewable system solutions, and environmental data platforms. I enjoy working collaboratively and am always eager to help brands grow through data-driven marketing strategies and innovative solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Intermediate

Ukrainian

Fluent

Work Experience

Digital Marketing Manager at Eturnity, a solartech startup providing B2B SaaS software for renewable sales

June 30, 2025 - July 31, 2025

Led the technical and operational execution of multi-channel acquisition and retention initiatives, including email automation, lifecycle campaign management, website optimisation, and CRM system integration to enhance customer engagement and loyalty. Built and managed campaigns to automate lead generation, nurturing, onboarding, and advocacy improving conversion rates and retention. Led segmentation and automation of email nurture campaigns (welcome, post-purchase, win-back, referral, etc.) to drive engagement and repeat usage. Developed real-time dashboards for campaign, email, and channel performance, providing data-driven insights to optimise strategies and improve reporting clarity. Managed referral program end-to-end, ensuring a seamless user experience and precise referral tracking.

B2B Marketing Manager at GenTwo AG, a fintech startup providing assets securitization solutions

September 30, 2022 - July 31, 2025

Developed and executed core B2B retention strategies, creating a structured content framework to support personalised lifecycle engagement. Defined user journey architecture and launched a content hub to streamline onboarding and lifecycle engagement for technical B2B audiences. Conceptualized and designed marketing assets and sales-facing materials to enhance brand recognition across channels and touchpoints (website, email, social media, SEA). Led the creation of value-based UX copy and built a Welcome email sequence to automate the onboarding process for the hub subscribers, resulting in shorter cycles of lead acquisition. Audited monthly marketing performance, outlined tactics for quick wins, and presented findings to stakeholders with insights for growth and cost reduction.

Marketing Manager at Upwork, a marketplace that connects business and freelancers

February 28, 2022 - July 31, 2025

Coordinated and executed growth marketing strategies to drive qualified traffic, lead campaigns, and create marketing assets for relevant markets and target segments. For 7 clients worldwide, developed, implemented, and successfully managed digital marketing activities running the length of their marketing and sales funnels. Helped companies increase qualified leads and reduce spending by reallocating marketing budgets to more efficient strategies. Drove customer conversions by facilitating conversion strategies and best CRO cases. Maintained content calendars for clients, planned postings with content buckets, curated best practices, ran omnichannel campaigns, raising share of voice and improving ROI.

Editor-in-Chief, Marketing Manager at TemplateMonster, digital marketplace providing web design products

July 31, 2014 - July 31, 2025

Right-hand person to the Head of Marketing with full ownership of content marketing and operations. Built, executed, and tracked lead generation projects via digital channels. Generated uplift in organic website traffic by creating a web design hub through savvy editorial planning, extensive SEO, and revamping the content publishing pipeline. Researched target personas and led strategic user journey mapping discussions cross-functionally. Promoted to Editor-in-Chief managing a team of 7 to deliver high-performing initiatives. Configured trigger emails and developed automated email sequences, driving 24% of annual sales through email marketing.