Integrated Brand Manager at Samsung Electronics

- Spearheaded the development and execution of comprehensive Go-To-Market (GTM) strategies that elevated brand messaging and consistently exceeded through-the-line (TTL) marketing objectives, achieving 1.5x business goals and boosting brand loyalty across the customer journey. - Led the design and implementation of innovative media and creative strategies across multi-channel campaigns, maximizing local audience engagement and brand resonance. - Orchestrated end-to-end 360-degree campaign launches integrating ATL, BTL, digital, social media, SEM, and PR, ensuring cohesive and impactful communication aligned with brand positioning. - - Collaborated cross-functionally with product, retail, sales, and consumer insights teams to maintain consistent brand messaging and optimize campaign effectiveness on weekly, monthly, and quarterly cycles. - Directed high-impact, cross-divisional marketing initiatives to accelerate brand awareness and affinity for new product introductions within competitive markets. - Owned strategic social media planning and execution, crafting brand-building content and targeted promotional activities that delivered both immediate campaign results and sustainable brand growth. - Managed multi-million dollar budgets and led a high-performing marketing team to deliver key performance indicators (KPIs) aligned with Samsung’s brand vision and business goals. - Cultivated and expanded B2B partnerships through strategic negotiations and relationship management, driving incremental revenue streams and long-term business growth.

Account Manager at Brainlabs APAC

Served as the strategic lead for multiple accounts on a regional level from finance, tech and professional services sectors, ensuring retention and account growth through trusted strategic counsel. Drove client ROI by +26% and reduced CPL by 25% through account restructuring and data-led strategies. Increased social engagement by 100%, CTR by 750% and lead completions by 274% QoQ by proposing innovative channel strategies. Delivered strategic consultation on global brand and media strategy and frameworks adopted as client’s global guidelines across business lines. Clientele includes AMEX, Cloudflare, and others.