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Hi, I'm Abigail Jones, a passionate Social Media Manager and Content Creator with over five years of experience working with some of the world's top beauty brands including L’Oreal, Maybelline, and Fenty Beauty. I specialize in developing strategic, culturally relevant content and leading creative teams to deliver outstanding social media campaigns and paid results across platforms like Instagram, TikTok, and Facebook. I enjoy building and managing influencer and UGC creator rosters, organizing impactful events, and driving ecommerce growth via social channels. My experience also extends to managing substantial paid ad budgets and executing viral content campaigns that enhance brand presence globally. I'm always excited to connect, create, and help brands grow in the digital space!…Hi, I'm Abigail Jones, a passionate Social Media Manager and Content Creator with over five years of experience working with some of the world's top beauty brands including L’Oreal, Maybelline, and Fenty Beauty. I specialize in developing strategic, culturally relevant content and leading creative teams to deliver outstanding social media campaigns and paid results across platforms like Instagram, TikTok, and Facebook. I enjoy building and managing influencer and UGC creator rosters, organizing impactful events, and driving ecommerce growth via social channels. My experience also extends to managing substantial paid ad budgets and executing viral content campaigns that enhance brand presence globally. I'm always excited to connect, create, and help brands grow in the digital space!

Abigail Jones

Social Media Manager, Content Creator, Influencer Marketing Manager, +1

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Hi, I'm Abigail Jones, a passionate Social Media Manager and Content Creator with over five years of experience working with some of the world's top beauty brands including L’Oreal, Maybelline, and Fenty Beauty. I specialize in developing strategic, culturally relevant content and leading creative teams to deliver outstanding social media campaigns and paid results across platforms like Instagram, TikTok, and Facebook. I enjoy building and managing influencer and UGC creator rosters, organizing impactful events, and driving ecommerce growth via social channels. My experience also extends to managing substantial paid ad budgets and executing viral content campaigns that enhance brand presence globally. I'm always excited to connect, create, and help brands grow in the digital space!…Hi, I'm Abigail Jones, a passionate Social Media Manager and Content Creator with over five years of experience working with some of the world's top beauty brands including L’Oreal, Maybelline, and Fenty Beauty. I specialize in developing strategic, culturally relevant content and leading creative teams to deliver outstanding social media campaigns and paid results across platforms like Instagram, TikTok, and Facebook. I enjoy building and managing influencer and UGC creator rosters, organizing impactful events, and driving ecommerce growth via social channels. My experience also extends to managing substantial paid ad budgets and executing viral content campaigns that enhance brand presence globally. I'm always excited to connect, create, and help brands grow in the digital space!

Available to hire

Hi, I’m Abigail Jones, a passionate Social Media Manager and Content Creator with over five years of experience working with some of the world’s top beauty brands including L’Oreal, Maybelline, and Fenty Beauty. I specialize in developing strategic, culturally relevant content and leading creative teams to deliver outstanding social media campaigns and paid results across platforms like Instagram, TikTok, and Facebook.

I enjoy building and managing influencer and UGC creator rosters, organizing impactful events, and driving ecommerce growth via social channels. My experience also extends to managing substantial paid ad budgets and executing viral content campaigns that enhance brand presence globally. I’m always excited to connect, create, and help brands grow in the digital space!

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Social Marketing Manager at Dermalogica

January 1, 2019 - Present

Owned the marketing calendar for UK and Ireland markets, managing content creation both in-house and with external agencies to deliver commercially successful video and still image content. Built and managed a roster of over 1,000 UGC creators and maintained relationships with 20 key influencers. Responsible for briefing and managing paid content pieces, collection of advertising rights, and running influencer and press events to drive brand awareness. Managed all Paid Media advertising across Facebook, Instagram, and TikTok.

Marketing Manager (B2B) at IQPC

December 31, 2019 - July 31, 2025

Managed the marketing calendar for up to 8 B2B events simultaneously. Oversaw email automation and copywriting to ensure bookings and sponsorships. Led all paid social and PPC campaigns, reducing customer acquisition costs and increasing traffic to event sites. Managed relationships with press, media partners, and event influencers to maximize event visibility. Responsible for on-site event social media coverage and implemented A/B testing and CRO strategies to improve event page performance and bookings. Led a team of two including a Social Media Executive and Marketing Assistant.

Social Media Assistant at University of California Los Angeles

December 31, 2016 - July 31, 2025

Managed social media schedules for UCLA’s accounts focusing mainly on Instagram, increasing followers by 80k in 9 months. Created photography and videography content for social media coverage of sports, theatre, concerts, and TEDxUCLA events. Responsible for community engagement including managing comments and direct messages. Covered movie premieres on social media, such as Star Wars The Force Awakens.