Available to hire
I’m a dynamic and results-driven SEO professional with over 10 years of experience leading high performing teams and driving digital transformation projects for blue-chip organisations. I excel in developing and executing data-driven SEO strategies that enhance brand visibility, increase organic traffic, and maximise ROI across multiple markets.
I have extensive expertise in Google Analytics, Webtrends, and Adobe Analytics, and have successfully led UK and EMEA SEO/digital marketing campaigns in agile environments. I’m passionate about using data-driven insights to craft effective content strategies and love collaborating with teams to integrate cross-channel digital strategies that optimise sales processes and deliver measurable results.
Skills
Language
English
Fluent
Work Experience
SEO Consultant/ Growth Partner (Contract) at TradeDepot
May 1, 2025 - July 31, 2025Focused on driving scalable organic growth across emerging markets in Africa. Delivered a targeted SEO roadmap aligned with TradeDepot's expansion goals improving site visibility across key B2B segments. Leveraged large language models (LLMs) to analyse search intent, identify content gaps, and optimise keyword clusters at scale to improve organic visibility. Launched region-specific content strategies and keyword targeting plans that increased qualified organic sessions within the first 3 months. Conducted in-depth technical audits to address site performance, mobile usability, and indexation issues, resulting in improved crawl rates and site health. Implemented SEO-focused on-page improvements including structured data, internal linking refinements, and metadata updates to support product discovery. Built actionable GA4 and GSC dashboards enabling marketing leadership to monitor SEO KPIs and content ROI in real time. Collaborated with product, engineering, and design teams to integra
SEO Consultant/ Growth Partner (Contract) at TradeDepot
May 1, 2025 - July 31, 2025Focused on driving scalable organic growth across emerging markets in Africa. Delivered a targeted SEO roadmap aligned with TradeDepot's expansion goals improving site visibility across key B2B segments. Leveraged large language models (LLMs) to analyse search intent, identify content gaps, and optimise keyword clusters at scale to improve organic visibility. Launched region-specific content strategies and keyword targeting plans that increased qualified organic sessions within the first 3 months. Conducted in-depth technical audits to address site performance, mobile usability, and indexation issues, resulting in improved crawl rates and site health. Implemented SEO-focused on-page improvements, including structured data, internal linking refinements, and metadata updates to support product discovery. Built actionable GA4 and GSC dashboards, enabling marketing leadership to monitor SEO KPIs and content ROI in real time. Collaborated with product, engineering, and design teams to ensur
Senior SEO Strategist at IDX (Formerly Investis Digital)
August 1, 2024 - July 31, 2025Drove growth of key accounts from short term projects to yearly retainers generating incremental revenue. Improved quality of deliverables and reduced rework time by 20% enhancing profitability. Led digital transformation projects focusing on streamlining processes, enhancing customer experience, and integrating advanced technologies for FTSE 100 and blue-chip organisations such as Bupa, Anglo American, Senior Lifestyle, Caretech. Provided mentorship and training to team members resulting in promotions and improved client retention. Executed strategies to improve organic rankings and search traffic for telco brands including Anglo American, Rolls Royce, Vodafone, and Vantage Tower. Managed on-site optimisation aspects like page titles, URLs, redirect management, internal linking, SEO copy editing, and sitemaps. Conducted keyword research and content strategy development. Managed SEO performance reporting and optimisation efforts continuously. Led teams on site migration, content, and r
Senior SEO Strategist at IDX (Formerly Investis Digital)
August 1, 2024 - July 31, 2025Drove growth of key accounts from short term projects (3-6 month) to yearly retainers, generating incremental revenue. Improved quality of deliverables and reduced rework time by 20%, making existing engagements more profitable. Led and supported digital transformation projects, focusing on streamlining processes, enhancing customer experience, and integrating advanced technologies to drive business growth for FTSE 100 and other blue-chip organisations including Bupa, Anglo American, Senior Lifestyle, and Caretech. Provided mentorship and training to dozens of team members resulting in promotions and improved quality of work and client retention. Responsible for leading a talented team to drive exceptional results for clients. Executed strategies to improve organic rankings and search traffic for telecom brands like Anglo American, Rolls Royce, Vodafone, and Vantage Tower. Conducted on-site optimisation including refining page titles, URLs, redirect management, internal linking structu
SEO Director (Contract) at Havas Performance
December 1, 2020 - July 31, 2025Managed organic search campaign delivery for one of the UK's largest independent insurance groups (RSA) and other retail and automobile brands. Supervised technical SEO for large international brands, including site audits and complex migrations. Conducted comprehensive technical audits and product development to support growth. Led responses to briefs, planning, and execution including ad hoc requests. Provided technical SEO consultation and development for website launches. Planned and executed content migration to a new bespoke management system within RSA. Continuously evolved and drove SEO strategy to meet client objectives. Project managed deliverables, campaigns, publishing streams, and regular reporting. Leveraged data and insights to address client inquiries enabling specialists to focus on scheduled deliverables.
SEO Director (Contract) at Havas Performance
December 1, 2020 - July 31, 2025Managed the delivery of organic search campaigns for one of the UK's largest independent insurance groups (RSA) and other retail and automobile brands. Supervised technical SEO aspects for large international brands, including site audits and complex migrations. Conducted comprehensive technical audits and product development to support company growth. Led responses to briefs, planning, and overseeing execution including handling ad hoc requests. Provided technical SEO consultation and development for website launches. Planned and executed content migration to a new bespoke management system within RSA. Continuously evolved and drove existing SEO strategy to meet client objectives. Project managed deliverables, campaigns, publishing streams, and regular reporting. Coordinated with solutions and creative/content agencies as necessary. Leveraged data and insights to address client inquiries, enabling specialists to focus on scheduled deliverables.
Head of SEO (Contract) at IPG Media Group (Media Hub Global)
October 1, 2019 - July 31, 2025Owned overall SEO performance for the agency focusing on clients Royal Mail, Eurosport, and Hunter Boots across four markets. Managed and mentored a team of 3 SEO Executives and 1 Content Editor. Audited client websites to improve on-page optimisation and carried out detailed obstacle analysis including architecture, speed, and mobile SEO aspects. Developed mobile-first indexation strategy for Royal Mail to futureproof search strategies. Managed strong client relationships and participated in new business pitches leading to new client onboarding. Led content and on-page SEO strategies delivering strong keyword rankings and continuous relevant traffic. Worked with Data and Analytics to build reports and dashboards for insights on organic search performance, trends, and opportunities. Provided company-wide SEO training to build expertise and onboard new joiners.
Head of SEO (Contract) at IPG Media Group (Media Hub Global)
October 1, 2019 - July 31, 2025Owned overall SEO performance for the agency focusing on 3 key clients: Royal Mail, Eurosport, and Hunter Boots across 4 markets. Managed and mentored a team of 3 SEO Executives and 1 Content Editor. Audited client websites to improve On Page optimisation, performing detailed obstacle analysis including architecture, speed, and mobile aspects. Developed mobile-first indexation strategy for Royal Mail to futureproof search strategy. Managed strong client relationships and contributed to new business pitches leading to onboarding new clients. Led successful content and on-page SEO strategies to deliver strong keyword rankings and long-term relevant traffic. Collaborated with Data and Analytics teams to build reports and dashboards providing insights into organic search performance and trends. Provided internal SEO training for team members and new joiners.
Digital Channels Performance Manager (Interim SEO Contractor) at Barclaycard
September 1, 2017 - July 31, 2025Focused on channel performance management supporting short- and long-term digital SEO planning and strategy. Performed site-specific keyword research using tools like Google Keyword Planner and SEMRush to optimize existing content and identify new opportunities through content gap analysis. Managed continuous updates to the SEO plan. Prepared high-level business cases for new product development presented to stakeholders and Executive Committee members. Identified and managed partnerships with marketing teams, product vendors, and web development companies.
Digital Channels Performance Manager (Interim SEO Contractor) at Barclaycard
September 1, 2017 - July 31, 2025Managed channel performance supporting development of short- and long-term digital SEO plans and strategies. Performed site-specific keyword research using Google Keyword Planner and SEMRush to optimize existing content and identify new opportunities through content gap analysis. Managed continuous update of plans and prepared high-level business cases for new product development, presenting to stakeholders and ExCom members. Identified and managed partnerships with marketing teams, product vendors, and web development companies.
SEO Consultant at iCrossing Digital Agency
February 1, 2017 - July 31, 2025Defined and implemented SEO strategies for natural search campaigns. Conducted extensive deep dive keyword research using cognitive analysis to identify market gaps. Analyzed the market with competitor and content gap analysis identifying customers in various buyer cycles: awareness, consideration, and conversion. Identified technical obstacles affecting SEO performance and provided technical solutions and recommendations.
SEO Consultant at iCrossing Digital Agency
February 1, 2017 - July 31, 2025Defined and implemented SEO strategies for natural search campaigns. Conducted extensive deep dive entity (keyword) research using cognitive analysis to identify market gaps. Performed competitor analysis and content gap analysis to identify customer segments across the buyer's cycle: awareness, consideration, and conversion phases. Identified technical SEO obstacles and provided technical solutions and recommendations to improve SEO performance.
Education
MSc at Brunel University, London
January 1, 2000 - December 31, 2000BSc at University of Nsukka
January 1, 1990 - December 31, 1990MSc at Brunel University, London
January 1, 0000 - December 31, 0000BSc at University of Nsukka
January 1, 0000 - December 31, 0000Qualifications
SEMRush Certified User
January 11, 2030 - July 31, 2025SEMRush Certified User
January 11, 2030 - July 31, 2025Industry Experience
Professional Services, Financial Services, Telecommunications, Retail, Media & Entertainment
Skills
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