I am a committed IT professional with over 11 years of experience, primarily working with Salesforce technologies such as Sales Cloud, Service Cloud, and Marketing Cloud. I have extensive experience in developing, enhancing, and maintaining Salesforce applications across various domains including E-Commerce, Healthcare, Insurance, and Banking. I am passionate about leveraging cutting-edge technologies to provide effective business solutions and improving operational efficiency. Throughout my career, I have developed strong skills in Salesforce development and administration, with expertise in Lightning Web Components, Apex programming, and integration with external systems. I enjoy working with cross-functional global teams and leading projects to successful completion. I am always eager to stay current with industry standards and continually improve my technical skills.

Pooja Chhatriwala

I am a committed IT professional with over 11 years of experience, primarily working with Salesforce technologies such as Sales Cloud, Service Cloud, and Marketing Cloud. I have extensive experience in developing, enhancing, and maintaining Salesforce applications across various domains including E-Commerce, Healthcare, Insurance, and Banking. I am passionate about leveraging cutting-edge technologies to provide effective business solutions and improving operational efficiency. Throughout my career, I have developed strong skills in Salesforce development and administration, with expertise in Lightning Web Components, Apex programming, and integration with external systems. I enjoy working with cross-functional global teams and leading projects to successful completion. I am always eager to stay current with industry standards and continually improve my technical skills.

Available to hire

I am a committed IT professional with over 11 years of experience, primarily working with Salesforce technologies such as Sales Cloud, Service Cloud, and Marketing Cloud. I have extensive experience in developing, enhancing, and maintaining Salesforce applications across various domains including E-Commerce, Healthcare, Insurance, and Banking. I am passionate about leveraging cutting-edge technologies to provide effective business solutions and improving operational efficiency.

Throughout my career, I have developed strong skills in Salesforce development and administration, with expertise in Lightning Web Components, Apex programming, and integration with external systems. I enjoy working with cross-functional global teams and leading projects to successful completion. I am always eager to stay current with industry standards and continually improve my technical skills.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Sr. Salesforce Lightning Developer/Administrator at Churchills Down, KY
January 1, 2024 - Present
Designed, developed, and deployed custom objects, page layouts, custom tabs, components, and Visualforce Pages tailored to application needs. Developed dashboards for monitoring case activities geographically. Built and customized user interfaces using Visualforce, Apex controllers, and Force.com IDE. Created scalable and reusable Lightning Web Components and ensured adherence to best practices. Integrated external financial systems for data synchronization. Leveraged Salesforce Communications Cloud to centralize customer lifecycle management, ticketing workflows, and promotions at Churchill Downs Racetrack, enhancing user experience during high-traffic events. Implemented order and case orchestration workflows and integrated Communications Cloud with backend systems for real-time updates. Used Salesforce OmniStudio components to streamline customer service and product workflows. Customized Industry Console UI for efficient high-volume event operations. Enhanced digital engagement via
Salesforce Lightning Developer/Administrator at Cummins INC
December 31, 2023 - July 31, 2025
Managed Salesforce and related revenue tech stack, providing end-to-end support, troubleshooting, and escalations to ensure seamless operation. Designed and deployed reusable Lightning Web Components and Apex classes, increasing application functionality by 30%. Implemented eCommerce product, inventory, and pricing integrations. Managed Salesforce Commerce Cloud catalog updates and optimized ordering workflows and website performance. Customized ISML templates, JS controllers, and implemented caching strategies achieving 25% performance improvement. Integrated third-party cartridges and APIs ensuring scalable data flow. Mentored junior developers and supported SFCC solution transitions. Delivered enhancements through Salesforce component customization and managed full-cycle system implementations including deployment and training. Maintained data quality and system documentation. Automated workflows increasing efficiency and decreasing manual entry by 25%. Planned and executed team lea
Salesforce Lightning Developer/Administrator at NRL Mortgage
July 1, 2022 - July 31, 2025
Led design and deployment of Salesforce features integrating third-party applications via APIs to improve loan processing. Developed customized user interfaces and integrated external systems using Visualforce and Lightning Web Components. Utilized Salesforce Automation for Sales Lead Management and Campaign Management improving sales efficiency. Worked with Vlocity OmniScript and Salesforce Marketing Cloud for dynamic customer journey building. Managed release processes and collaborated with cross-functional teams ensuring solution delivery aligned with business needs. Created Visualforce pages with PDF rendering, built dashboards, defined email templates, and developed mobile applications on Salesforce1 platform for loan officers. Gathered requirements and deployed custom objects, pages, tabs, and components for business workflows.
Java Developer at Metasystem
July 1, 2014 - July 31, 2025
Participated in full software development life cycle utilizing Agile and Waterfall methodologies. Developed complex Microsoft SQL queries, optimized stored procedures and indexes to improve system performance. Designed JDBC connections and connection pools for efficient data retrieval and updating. Developed front-end interactions using jQuery JavaScript Library for enhanced HTML document handling and event management.
Sr. Salesforce Lightning Developer/Administrator at Churchills Down, KY
January 1, 2024 - Present
Led the migration of legacy data to Salesforce and integrated with legacy request management and customer eligibility systems. Designed and developed custom objects, Lightning Web Components, Visualforce pages, and dashboards. Utilized Salesforce Communications Cloud for customer lifecycle and ticketing workflow management for high-traffic events. Implemented Salesforce OmniStudio and enhanced digital engagement through web and mobile portals. Administered Salesforce CRM and optimized system performance with enhancement recommendations.
Salesforce Lightning Developer/Administrator at Cummins INC, IN
December 31, 2023 - July 31, 2025
Developed and managed Salesforce Commerce Cloud and Cloudcraze B2B eCommerce portals. Customized Salesforce CRM pages with Visualforce and Apex, implemented batch and scheduled apex, and integrated Adobe, DocuSign, and Salesforce to automate document processes. Migrated profiles and orders from legacy systems using Informatica. Conducted CI/CD activities using Jenkins, GitLab, and GitHub, and provided training to end users and junior developers.
Salesforce Lightning Developer/Administrator at NRL Mortgage, TX
July 1, 2022 - July 31, 2025
Executed legacy data migrations to Salesforce and integrated external financial systems. Developed custom Salesforce objects, Lightning Web Components, Visualforce pages, and dashboards. Facilitated Salesforce automation for sales and campaign management. Delivered post-deployment training and supported Salesforce Mobile development using Lightning Components.
Salesforce Lightning Developer/Administrator at Humana, NC
April 1, 2021 - July 31, 2025
Led migration efforts from Salesforce Classic to Lightning Interface, created Lightning components and pages, and managed Salesforce1 mobile platform development. Designed dashboards, reports, custom objects, workflows, and security protocols. Collaborated with senior management and global teams, and administered company Salesforce CRM applications. Provided extensive reporting and analytics support.
Salesforce Lightning Developer/Administrator at Comcast - Philadelphia, PA
January 1, 2017 - July 31, 2025
Designed and developed Lightning Community Builder components and pages using Aura Framework. Migrated Salesforce standard and custom objects to Lightning experience. Developed Apex extensions, Visualforce pages, batch Apex jobs and implemented Salesforce automation using Process Builder. Worked on Salesforce1 mobile app development and utilized SKUID to customize UI. Developed REST web services for external SQL database integration.
Salesforce Developer/Administrator at Word & Brown Insurance - Orange, CA
March 1, 2015 - July 31, 2025
Managed legacy data migration to Salesforce and integration with external systems. Developed Apex classes, triggers, Visualforce pages, validation rules, workflows and complex reports. Designed and developed user interfaces, data models and web services. Used SQL Server for data operations and integrated Salesforce with Lotus Notes and mobile applications. Supported data migration using Informatica and developed custom workflow rules and approval processes.
Java Developer at Metasystem, India
July 1, 2014 - July 31, 2025
Analyzed business requirements and developed applications using Java, Spring, Hibernate, and JSF frameworks. Used ANT for deployment, participated in design and data modeling, prototyping, gap analysis, and code review. Coordinated and managed global delivery teams and developed functional requirement specifications. Engaged in SQL database development and project implementation planning.

Education

Master of Science at Campbellsville University
August 1, 2020 - June 30, 2022
Master of Science at Sullivan University
March 1, 2018 - September 30, 2019

Qualifications

Salesforce Certified Experience Cloud Consultant
January 11, 2030 - July 31, 2025
Salesforce Certified Sales Cloud Consultant
January 11, 2030 - July 31, 2025
Salesforce Certified Platform Developer 1
January 11, 2030 - July 31, 2025
Salesforce Certified Platform Developer 2
January 11, 2030 - July 31, 2025
Salesforce Certified Administrator
January 11, 2030 - July 31, 2025

Industry Experience

Software & Internet, Financial Services, Consumer Goods, Travel & Hospitality, Manufacturing, Healthcare, Retail, Professional Services