Available to hire
Hi, I’m Muskaan Hazari, a passionate Data Analyst with over 2 years of experience in marketing analytics and CRM management. I specialize in turning data into actionable insights that drive business growth, improve campaign performance, and optimize sales pipelines. My experience spans a diverse range of industries and roles, from conducting machine learning analyses to designing interactive dashboards.
I enjoy combining technical skills and analytical thinking to solve complex problems and support data-driven decision-making. Whether it’s optimizing workflows or improving customer retention strategies, I thrive on leveraging data to make a real impact.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Work Experience
Data Scientist at Syracuse University
May 1, 2024 - PresentPerformed machine learning analysis on energy efficiency using Python, applying EDA techniques (histograms, correlation analysis, VIF) to optimize variable selection for Heating Load (Y1) and Cooling Load (Y2). Built and compared models including regression, SVM, perceptron, neural networks, KNN, and Naive Bayes; achieved top accuracies of 97.65% (neural networks) and 95.14% (perceptron) and delivered insights for sustainable building design by optimizing Wall Area, Orientation, and Glazing Area.
Supply Chain Analyst at Nidec
December 31, 2023 - July 31, 2025Collected and analyzed detailed data for two windmill motor processes, formulating CTCQ and using process flowcharts and spaghetti diagrams to map workflows and identify improvement areas. Designed U-shaped layouts in AutoCAD, strategically repositioning materials to optimize workspace efficiency, reduce worker movement, and cut overall process time by 13%.
Business Analyst at Forage
January 31, 2023 - July 31, 2025Conducted customer churn analysis using Python, Pandas, and NumPy, applying advanced analytics and visualization techniques to interpret trends and enhance retention strategies. Engineered and optimized a random forest model with 85% accuracy in churn prediction, delivering actionable insights to stakeholders to support data-driven decision-making.
Digital Marketing Strategist at GlobalShala
September 30, 2022 - July 31, 2025Managed and scheduled content across Facebook, Instagram, LinkedIn, and Twitter using Hootsuite, resulting in a 12% increase in engagement through consistent content planning and audience targeting. Supported email marketing campaigns via Mailchimp by analyzing open and click-through rates and conducted keyword research and on-page SEO optimizations using SEMrush, contributing to a 9% improvement in campaign performance. Helped manage Google Ads and Facebook Ads Manager campaigns, achieving an 8% increase in CTR, while tracking performance using Google Analytics and creating weekly reports in Google Sheets to inform data-driven optimizations.
Marketing Data Analyst at GlobalShala
June 30, 2022 - July 31, 2025Collaborated cross-functionally with the marketing team to analyze 40+ advertising campaigns using R Studio and Excel, focusing on Key Performance Indicators (KPIs) to drive strategic improvements. Identified 9 underperforming campaigns through in-depth analysis and recommended the discontinuation of 4, leading to a 16% budget savings by reallocating resources effectively. Designed and developed an interactive Power BI dashboard to visualize campaign performance and communicate actionable insights to stakeholders.
Data Scientist at Syracuse University
May 1, 2024 - PresentPerformed machine learning analysis on energy efficiency using Python, applying EDA techniques (histograms, correlation analysis, VIF) to optimize variable selection for Heating Load (Y1) and Cooling Load (Y2). Built and compared models including regression, SVM, perceptron, neural networks, KNN, and Naive Bayes; achieved top accuracies of 97.65% (neural networks) and 95.14% (perceptron) and delivered insights for sustainable building design by optimizing Wall Area, Orientation, and Glazing Area.
Supply Chain Analyst at Nidec
December 31, 2023 - July 31, 2025Collected and analyzed detailed data for two windmill motor processes, formulating CTCQ and using process flowcharts and spaghetti diagrams to map workflows and identify improvement areas. Designed U-shaped layouts in AutoCAD, strategically repositioning materials to optimize workspace efficiency, reduce worker movement, and cut overall process time by 13%.
Business Analyst at Forage
January 31, 2023 - July 31, 2025Conducted customer churn analysis using Python, Pandas, and NumPy, applying advanced analytics and visualization techniques to interpret trends and enhance retention strategies. Engineered and optimized a random forest model with 85% accuracy in churn prediction, delivering actionable insights to stakeholders to support data-driven decision-making.
Digital Marketing Strategist at GlobalShala
September 30, 2022 - July 31, 2025Managed and scheduled content across Facebook, Instagram, LinkedIn, and Twitter using Hootsuite, resulting in a 12% increase in engagement through consistent content planning and audience targeting. Supported email marketing campaigns via Mailchimp by analyzing open and click-through rates and conducted keyword research and on-page SEO optimizations using SEMrush, contributing to a 9% improvement in campaign performance. Helped manage Google Ads and Facebook Ads Manager campaigns, achieving an 8% increase in CTR, while tracking performance using Google Analytics and creating weekly reports in Google Sheets to inform data-driven optimizations.
Marketing Data Analyst at GlobalShala
June 30, 2022 - July 31, 2025Collaborated cross-functionally with the marketing team to analyze 40+ advertising campaigns using R Studio and Excel, focusing on Key Performance Indicators (KPIs) to drive strategic improvements. Identified 9 underperforming campaigns through in-depth analysis and recommended the discontinuation of 4, leading to a 16% budget savings by reallocating resources effectively. Designed and developed an interactive Power BI dashboard to visualize campaign performance and communicate actionable insights to stakeholders.
Education
MS at Syracuse University
August 1, 2022 - May 31, 2024Bachelor of Business Administration at BAMU University
July 1, 2018 - August 31, 2021MS in Business Analytics at Syracuse University, NY, USA
August 1, 2022 - May 31, 2024Bachelor of Business Administration at BAMU University, India
July 1, 2018 - August 31, 2021Qualifications
Salesforce
January 11, 2030 - July 31, 2025HubSpot
January 11, 2030 - July 31, 2025Marketo
January 11, 2030 - July 31, 2025Google Analytics
January 11, 2030 - July 31, 2025Lean Six Sigma Green Belt
January 11, 2030 - July 31, 2025Data Warehouse
January 11, 2030 - July 31, 2025Alteryx
January 11, 2030 - July 31, 2025SPSS
January 11, 2030 - July 31, 2025Macros and VBA
January 11, 2030 - July 31, 2025AWS
January 11, 2030 - July 31, 2025Salesforce
January 11, 2030 - July 31, 2025HubSpot
January 11, 2030 - July 31, 2025Marketo
January 11, 2030 - July 31, 2025Google Analytics
January 11, 2030 - July 31, 2025Lean Six Sigma Green Belt
January 11, 2030 - July 31, 2025Data Warehouse
January 11, 2030 - July 31, 2025Alteryx
January 11, 2030 - July 31, 2025SPSS
January 11, 2030 - July 31, 2025Macros and VBA
January 11, 2030 - July 31, 2025AWS
January 11, 2030 - July 31, 2025Industry Experience
Energy & Utilities, Manufacturing, Financial Services, Education, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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