Available to hire
Hi, I’m Sarah Malli, a seasoned marketing leader with over 15 years of international experience helping startups and established brands grow through innovative and data-driven strategies. I love building high-performing teams and crafting multi-channel campaigns that deliver measurable results.
I thrive in dynamic environments and have worked across healthcare, FMCG, and lifestyle sectors. Whether advising early-stage startups or leading large hospital marketing teams, my focus is always on driving growth with creativity and strategic insight.
Experience Level
Language
English
Fluent
German
Fluent
French
Advanced
Work Experience
Fractional CMO at Self Employed
January 1, 2024 - PresentAdvised early-stage startups and medium-sized companies on building scalable, customer-centric marketing strategies from the ground up, leading to a 20% increase in marketing ROI.
Deputy Head of Marketing at City Hospital Zurich
August 31, 2024 - July 31, 2025Led and coached a cross-functional marketing team and managed external agency partners, fostering a collaborative environment with high accountability and clear strategic alignment. Managed large-scale marketing campaigns across offline and online channels with an annual budget of CHF 1.2M.
Senior Project Manager Marketing & Communication at City Hospital Zurich
August 31, 2024 - July 31, 2025Built the hospital's brand and campaign strategy from the ground up. Drove year-over-year patient growth of 10% through targeted messaging and localized media planning. Launched Switzerland's first healthcare influencer campaign, increasing qualified job applications by 20%.
Project Manager Events & Promotions at Energy (Switzerland) AG
August 31, 2018 - July 31, 2025Led major brand campaigns and sponsorships across offline and online channels. Organized large-scale event activations with up to 40,000 visitors, enhancing brand presence and boosting post-event Net Promoter Score by 15 points through memorable, high-quality experiences.
Project Manager Events, Fairs & Promotions at USP Partner AG
April 30, 2016 - July 31, 2025Conceptualized and executed campaigns for brands such as Philips Beauty, Porsche, and Maserati, generating over 1,000 qualified leads through targeted, experience-driven activations.
Brand Manager Jack Daniel's & Agency Brands at Bacardi-Martini
June 30, 2015 - July 31, 2025Developed and led annual marketing, brand, and content strategies across multiple platforms for on- and off-trade and direct-to-consumer audiences, resulting in a 15% increase in brand visibility and improved campaign engagement metrics. Planned and managed full-year marketing initiatives with CHF 1 million budget, delivering under budget by 8% and generating a 10–15% uplift in promotional-driven sales.
Trade Marketing Manager at Bacardi-Martini
September 30, 2014 - July 31, 2025Developed and implemented marketing strategies to increase brand awareness and sales.
Junior Trade Marketing Manager at Bacardi-Martini
June 30, 2014 - July 31, 2025Launched effective point-of-sale promotions to drive visibility and engagement.
Education
MAS Marketing Management at Zürcher Hochschule für Angewandte Wissenschaften
August 1, 2021 - August 31, 2021Bachelor of Science in Economics at Fachhochschule Nordwestschweiz
September 1, 2009 - July 31, 2012Qualifications
Chief Marketing Officer Executive Program
January 1, 2025 - December 31, 2025Industry Experience
Healthcare, Consumer Goods, Energy & Utilities, Life Sciences, Other
Experience Level
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