Hi, I'm Frédéric Lucard, a digital marketing manager with over 15 years of experience in business development, marketing coordination, and content creation. I specialize in developing managerial, sales, and marketing performance with a strong focus on digital marketing strategies including SEO, LinkedIn, newsletters, and acquisition campaigns. I enjoy helping businesses grow their digital presence and generating qualified leads through innovative and results-driven methods. With a background in consulting, training, and coaching in managerial and organizational innovation, I have managed teams and built marketing plans that have significantly boosted sales and client portfolios. I'm fluent in English and comfortable working remotely, and I'm eager to take on new challenges in dynamic and forward-thinking companies to deliver concrete and sustainable results.

Hi, I'm Frédéric Lucard, a digital marketing manager with over 15 years of experience in business development, marketing coordination, and content creation. I specialize in developing managerial, sales, and marketing performance with a strong focus on digital marketing strategies including SEO, LinkedIn, newsletters, and acquisition campaigns. I enjoy helping businesses grow their digital presence and generating qualified leads through innovative and results-driven methods. With a background in consulting, training, and coaching in managerial and organizational innovation, I have managed teams and built marketing plans that have significantly boosted sales and client portfolios. I'm fluent in English and comfortable working remotely, and I'm eager to take on new challenges in dynamic and forward-thinking companies to deliver concrete and sustainable results.

Available to hire

Hi, I’m Frédéric Lucard, a digital marketing manager with over 15 years of experience in business development, marketing coordination, and content creation. I specialize in developing managerial, sales, and marketing performance with a strong focus on digital marketing strategies including SEO, LinkedIn, newsletters, and acquisition campaigns. I enjoy helping businesses grow their digital presence and generating qualified leads through innovative and results-driven methods.

With a background in consulting, training, and coaching in managerial and organizational innovation, I have managed teams and built marketing plans that have significantly boosted sales and client portfolios. I’m fluent in English and comfortable working remotely, and I’m eager to take on new challenges in dynamic and forward-thinking companies to deliver concrete and sustainable results.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
German
Intermediate

Work Experience

Sales Manager at MWR Life
October 1, 2024 - Present
Management and leadership of a team of 18 employees.
Founder and Director at AESTIGIA
March 1, 2005 - Present
Consulting, training and coaching in managerial and organisational innovation. Responsibilities included digital marketing, business development managing a portfolio from SMEs to CAC40 companies, management of 8 employees and partners, managing customer relationships, creating and running training courses including NeuroSales and NeuroMarketing. Achieved prospect increase tenfold and improved turnover from 1 to 10 for teams. Also involved in operational strengthening, sales and marketing turnaround, strategic positioning studies, and design and leadership of collective intelligence and design thinking seminars.
External Relations Manager at DMS – Seclin (Fives Group)
December 31, 2005 - July 31, 2025
Managed export financing, documentary credits, and monitoring cash flow requirements. Managed a competitive intelligence project involving audits and deliverables.
Organizer and Speaker at Competitive Intelligence Association of l’IHEDN
December 31, 2003 - July 31, 2025
Organised and ran awareness-raising conferences on competitive intelligence.
Head of Economic Development Projects at ESCOT TELECOM et ESCOM
December 31, 2002 - July 31, 2025
Created and developed the Human Resources and internal communications department, set up subsidiaries abroad, adapted and negotiated contracts including joint ventures, managed and settled legal disputes.

Education

Master's degree at Institut d’Administration des Entreprises – Auvergne University
January 1, 2000 - December 31, 2001
Master's degree at University of Panthéon – Assas Paris II
January 1, 1999 - December 31, 1999

Qualifications

AI training, ChatGPT and prompts
January 1, 2023 - December 31, 2023
MOOCs: Learning and teaching with cognitive science; Learning How to Learn; Making change a success; Introduction to Neuroeconomics
January 1, 2017 - July 31, 2025
Project management module, Specialised Masters in Organisational Consulting and Engineering
January 1, 2014 - December 31, 2014
Making a success of change, controlling hidden costs and performances
January 1, 2013 - December 31, 2013
Auditor for the 11th cycle of training in Competitive & Strategic Intelligence
January 1, 2001 - December 31, 2001

Industry Experience

Professional Services, Education, Financial Services, Manufacturing, Media & Entertainment