I am a creative and detail-oriented Senior Graphic Designer with 13 years of experience in branding, visual identity, and creative problem-solving. My expertise spans across web design and vector illustration, allowing me to handle a wide range of projects with precision and creativity. This versatile skill set enables me to contribute effectively at every stage of a project—from conceptualization to execution—making me a valuable asset to any team or initiative.

Eddy Mendez

I am a creative and detail-oriented Senior Graphic Designer with 13 years of experience in branding, visual identity, and creative problem-solving. My expertise spans across web design and vector illustration, allowing me to handle a wide range of projects with precision and creativity. This versatile skill set enables me to contribute effectively at every stage of a project—from conceptualization to execution—making me a valuable asset to any team or initiative.

Available to hire

I am a creative and detail-oriented Senior Graphic Designer with 13 years of experience in branding, visual identity, and creative problem-solving. My expertise spans across web design and vector illustration, allowing me to handle a wide range of projects with precision and creativity. This versatile skill set enables me to contribute effectively at every stage of a project—from conceptualization to execution—making me a valuable asset to any team or initiative.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Senior Graphic Designer / Web Designer / Illustrator at Hydraxis Project – Crypto/Energy/Sustainability Initiative
January 1, 2024 - July 31, 2025
Led the development of Hydraxis’ visual identity from scratch, conducting market research and designing a cohesive brand strategy that positioned the project as a leader in the crypto-energy-sustainability space. Designed the full branding ecosystem, including brand visual elements, corporate stationery, marketing materials, and vector illustrations for an explainer video communicating the project’s innovative vision to global investors. Collaborated with a multidisciplinary team of 12 professionals to deliver a unified brand experience across digital and physical platforms. Created user-centric web design and UI/UX interfaces, ensuring seamless navigation aligned with sustainability and technological goals. Developed visual assets for international campaigns, contributing to successful fundraising of millions of dollars, including partnerships with the University of Quebec and government-backed initiatives. Contributed to the mission of revolutionizing energy sustainability throug
Senior Lead Designer at Inratio Studio
October 1, 2020 - Present
Led the creative vision and execution of branding projects, overseeing all stages from concept development to final delivery, ensuring alignment with client objectives and market trends. Spearheaded visual identity design initiatives, delivering cohesive branding solutions that enhanced client recognition and engagement across multiple platforms. Managed and collaborated with multidisciplinary teams, including developers, copywriters, and marketing professionals to execute complex projects such as web design, packaging, and multimedia campaigns. Designed and implemented diverse creative projects ranging from full-scale branding and logo design to smaller tasks like packaging design and digital assets, ensuring high-quality deliverables. Provided strategic direction and decision-making on design approaches to ensure innovative and impactful outcomes meeting client needs and industry standards. Delivered projects on time and within budget, balancing creativity with operational efficiency
Freelance Graphic Designer at 99designs - Upwork
October 1, 2015 - Present
Provided services in logo design, visual identity, branding, illustration, packaging design, website design, game asset design, and UI/UX. Worked independently managing multiple client projects, delivering tailored creative solutions across various digital and print media.

Education

Licenciatura at Universidad Cecilio Acosta
January 1, 2010 - December 31, 2014
Master at Labasad
January 1, 2019 - December 31, 2020

Qualifications

Upwork Skill Certification Brand Identity
November 1, 2021 - November 1, 2025
Upwork Skill Certification - Brand Identity
November 1, 2021 - November 1, 2025

Industry Experience

Software & Internet, Energy & Utilities, Financial Services, Professional Services, Agriculture & Mining, Gaming, Education
    uniE621 Hydraxis
    Led the development of Hydraxis’ visual identity from scratch , conducting market research and designing a cohesive brand strategy that positioned the project as a leader in the crypto-energy-sustainability space. Designed the full branding ecosystem , including all the brand visual elements, corporate stationery, marketing materials, and vector illustrations for an explainer video that communicated the project’s innovative vision to global investors. https://www.behance.net/gallery/216112657/Hydraxis