Senior Lead Designer · Inratio StudioOct 2020 – Present · 6 yrs 2 mos
Led the creative vision and execution of branding projects, overseeing all stages from concept development to final delivery, ensuring alignment with client objectives and market trends. Spearheaded visual identity design initiatives, delivering cohesive branding solutions that enhanced client recognition and engagement across multiple platforms. Managed and collaborated with multidisciplinary teams, including developers, copywriters, and marketing professionals to execute complex projects such as web design, packaging, and multimedia campaigns. Designed and implemented diverse creative projects ranging from full-scale branding and logo design to smaller tasks like packaging design and digital assets, ensuring high-quality deliverables. Provided strategic direction and decision-making on design approaches to ensure innovative and impactful outcomes meeting client needs and industry standards. Delivered projects on time and within budget, balancing creativity with operational efficiency
